Handbook Product Marketing Testing 
Intercom, Inc.
JUNE 27, 2018
We’ve just launched our latest book, The Growth Handbook. Or it could be that you’ve found product market fit but are struggling with getting pricing right. That’s what The Growth Handbook is all about. Grab your free copy of The Growth Handbook today , and best of luck on your own growth journey.
Intercom, Inc.
FEBRUARY 14, 2019
Your next big product is probably right in front of you. Find product market fit again and again. Find it by watching what your customers do, not what they say. Ask yourself: What other important problems do your customers have? Which could you solve well?
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Product Innovation Educators
JULY 6, 2020
Investors told startups to act like smaller versions of large companies—coming up with a business plan on paper without talking to customers or testing prototypes. After the crash, investors became risk adverse and were looking for product market fit. Successful startups ignored that advice.
Intercom, Inc.
MARCH 13, 2019
Assume you can build just one to two things and that you want to be testing it in the market within a few months. For example, I used to lead small business products at Intuit. They left a product that cost $300 per year and had to go to NetSuite or others that cost at least $3,000 per year. Be ruthless.
Lenny Rachitsky
JUNE 9, 2024
He’s most recently the author of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs , hailed by Steve Wozniak as the “Bible for entrepreneurs.” The ultimate measure of product-market fit is customer retention. Achieving product-market fit requires patience and iteration.
Intercom, Inc.
JULY 13, 2018
Get your free copy of The Growth Handbook, brought to you by Intercom. When it comes to getting the word out about your product, ask yourself, “Who do my customers and prospects turn to for advice when they are looking to learn about great solutions or make a buying decision?” Naturally, I went to town as a marketer.
Intercom, Inc.
OCTOBER 29, 2019
Download The Growth Handbook. For example, our Marketing organization wanted to know where our customers segments differed and how they could act on such insight. The litmus test for adoption is that your colleagues expect a segmented view for any project they take on. What is customer segmentation?
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