Handbook Reporting Tools User Testing 
Intercom, Inc.
OCTOBER 29, 2019
At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. What is customer segmentation?
The Product Coalition
JANUARY 26, 2024
Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold. There is only the real world.
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Mind the Product
SEPTEMBER 6, 2018
Those who have stood out to me as particularly customer-centric have had two qualities in common. I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software. The Foundation: Immediate Access to a Diverse set of Customers.
The Secret PM Handbook
FEBRUARY 9, 2018
It simply means the leads they are getting don’t need or want your solution. The fact is that Marketing doesn't decide who to target with their programs - defining the ideal customer and segment is #prodmgmt's responsibility! Product Management does the research to determine that there is a problem that can be solved.
Modus Create
NOVEMBER 7, 2024
Strategies to mitigate AI security and compliance risks By William Reyor Posted in Digital Transformation , Platform Published on: November 7, 2024 Last update: November 7, 2024 According to McKinsey, 65% of executives report that their organizations are exploring and implementing AI solutions.
UX Planet
APRIL 2, 2024
Usability testing is a crucial aspect of user experience design, focusing on evaluating a product or service by testing it with representative users. You’ll learn to recognize factors that limit usability, decide where testing should occur, set up a test plan to assess goals for your product’s usability, and more.
Modus Create
DECEMBER 10, 2024
Tips for achieving AI-led digital transformation What eight industry leaders want you to know By Modus Create Posted in Digital Transformation , Operations , Platform , Product Published on: December 10, 2024 Last update: December 10, 2024 AIs evolution from a buzzy trend to a business investment has taken many executives by surprise.
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