Remove Inbound Remove Industry Remove Naming Remove Startups
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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. Education is a key tenet to Adjust, and as thought leaders in the industry, we produce a lot of research and resources for marketers in Japanese.

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What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

In barely a decade, the company has become an industry heavyweight with: 240+ members. Several recognitions, including The Economic Times Startup Award as the 2021 Bootstrap Champ. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. 2,000+ customers. 5 products. Scaling the company.

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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Engineering as marketing example #5: Wix’s business name generator. Conclusion.

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The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

Userpilot

The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. The SVPG insights blog is great for product managers looking to stay up-to-date with the industry and advance their skills. If you are in the SaaS industry, you must have heard of product-led growth many times.