Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. But what about the customer on the opposite end? Why are user personas important?

Feedback Software 76

Feedback Software User Testing Research Software Data Visualization 76

Intercom, Inc.

APRIL 30, 2018

With lots of inbound leads, you’ll need to prioritize which ones need a response first, and it’s not always as easy as you might expect to make this judgment call. Resources such as Clearbit can give you crucial information about both your lead and their business at a glance, including industry, location and company size.

B2C 214

B2C Research Software User Friction User Testing 214

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. She had a deep understanding of their processes and pain points and knew how to build software that would help them thrive.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Userpilot

MARCH 8, 2022

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

Userpilot

NOVEMBER 17, 2021

2,000+ customers. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge. We were closing large customers like Ikea and Mercedes. 5 products.

Customer Experience 85

Customer Experience User Friction Enterprise Document 85

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Usersnap

NOVEMBER 26, 2023

It helps product teams to track the needs of customers and build solutions where the emphasis is on quantity over quality. Themes on any roadmap can be grouped using fields such as goals, product areas, or custom labels to bring clarity and focus.

Product Research 52

Product Research Feedback Software Analytic Tools Research Software 52

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 92

Feedback Software Research Software Reporting Tools Onboarding KPIs 92

UX Studio

APRIL 6, 2023

Your website’s design is crucial when you try to win over your users. While there are freelancers and online resources available to assist with designing a basic website, the help of a professional firm with skilled designers can make all the difference. Parachute Design is a website design company, founded by Jay Eckert in 2003.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

Your website’s design is crucial when you try to win over your users. While there are freelancers and online resources available to assist with designing a basic website, the help of a professional firm with skilled designers can make all the difference. Parachute Design is a website design company, founded by Jay Eckert in 2003.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 86

Onboarding KPIs Strategy Marketing User Testing 86

Intercom, Inc.

APRIL 29, 2020

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact. Embracing a philosophy of change.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Gainsight

JANUARY 25, 2024

Manual customer training, i.e., 1:1 sessions with Customer Success Managers (CSMs), PDFs, webinars, etc.—had But it’s quickly falling out of favor, diminishing the customer experience, and putting unnecessary pressure on already strapped customer-facing teams. had its day. What’s the solution? What Changed?

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52

Userpilot

APRIL 22, 2024

Some of the most important traits of a product-led growth model include customer-centric design, frictionless exploration, fast value, self-serve customer experience , network effect, and virality. Miro uses an optimized pricing model that caters to different market segments. Calendly acquires customers through its viral loop.

Feedback Software 80

Feedback Software Product Research Customer Experience Strategy 80

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Users are always looking to do something on your website.

User Testing 113

User Testing Product Research Research Software Testing 113

Gainsight

DECEMBER 23, 2019

At Pulse 2016, SaaStr’s Customer Success for Start-ups track was one of the most popular series of sessions in the entire conference. Just in brief, how big should you scale your Customer Success team? CS: So April is a veteran in the customer success space and has over 10 years of experience in SaaS companies.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Users are always looking to do something on your website.

User Testing 100

User Testing Product Research Research Software Testing 100

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 63

Research Software User Testing Outbound Marketing 63

Userpilot

NOVEMBER 29, 2023

CRO marketing helps you dig into your existing assets to uncover ways to drive more conversions. In many cases, you will find that only a few improvements inspired by a proper understanding of user behavior are what you need to drive growth. PQL to paying customer conversion rate: 20% to 40%. Map out your customer journey.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

FEBRUARY 10, 2022

Customer support has never been a walk in the park. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. Shawn Carter , Customer Care Team lead at Aircall.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211