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Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Product Talk

Ellen Juhlin , a product coach and Product Talk instructor, shares several ways that she used in-app surveys to collect feedback and create regular touch points with customers. This topic was inspired by a question that came up in the CDH community, where a member was looking for specific tools people had used to run in-app surveys.

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Built for you: Dynamic Content, granular subscriptions, Surveys upgrades, and more

Intercom, Inc.

Boost response rates with the latest Surveys features. Let’s be honest: if a survey isn’t quick and convenient, it’s tempting to skip it altogether. Use the new live preview function to view your survey through your customers’ eyes before you launch. . Maximize your team’s time by linking Custom Bots.

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2021 Engagement Benchmarks for Media Apps

Alchemer Mobile

News apps prioritized hearing from customers by prompting 32% of consumers for in-app surveys, higher than the macro average of 25%. Their survey response rate was 11%, slightly lower than the macro average of 16%—but when surveys were presented with a Note, response rate went up to 71% (macro average 60%). Music Apps.

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Inbound Marketing is actually just a myth…

The Product Coalition

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Inbound marketing is a tool mostly purposed in driving new acquisitions.

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Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. Inbound volume is spiking for half of support teams. Companies are responding by proactively messaging customers to provide the information and reassurance they need.

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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

In-app survey response rates. Average inbound and outbound message volume. The top ten most common phrases in app store reviews tied with customer emotion. Average app rating for Media apps. Average app review volume. Typical app interaction and response rates.

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Our biggest releases of 2022: A next-generation Inbox, our most powerful Messenger yet, and the introduction of tickets

Intercom, Inc.

Reduce inbound conversation volume: Increasing the number, efficiency, and effectiveness of your bots means your customers will be more likely to self-serve. . This means they can get faster help – especially if their query can be solved through automation – and reduces inbound call volume for your team.