Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. While it can be expensive and difficult to build these free tools, it pays back in many ways.

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Research Software Engineering User Testing Marketing 76

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

Lenny Rachitsky

MARCH 12, 2024

There are a trillion podcasts, they’re a lot of work, and it’s so dorky to tell people you have a podcast 🤦 But thanks to a nudge from Harry Stebbings , and having a newsletter platform to help kickstart it, I took the leap. average star rating across nearly 4,000 reviews. My podcasting lessons so far 1. Keep trying.

Technical Review 135

Technical Review Analytic Tools Research Software Feedback Software 135

Business of Software Conference

NOVEMBER 1, 2023

We want some kind of free, viral, network effect – a silver bullet, so to speak – to suddenly ‘flip the switch’ and skyrocket our software company to profitability. But that’s not the reality for most software entrepreneurs. While this looks like a winning strategy on paper, it often isn’t as helpful as it might appear.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Teams that benefit: Product, research and development, product education, customer success, sales, marketing.

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Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

freshtrax

SEPTEMBER 24, 2019

Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. A: The Japanese mobile app market is one of the most advanced in the world. We saw the huge untapped potential in the market for mobile solutions.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

UX Studio

APRIL 6, 2023

We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. With this approach, we were able to increase the booking rate on France’s leading travel app, Liligo , by 200%. We’ll be in touch with you to discuss your challenges further, and to come up with a custom solution for you!

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. With this approach, we were able to increase the booking rate on France’s leading travel app, Liligo , by 200%. We’ll be in touch with you to discuss your challenges further, and to come up with a custom solution for you!

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Sequent Learning

SEPTEMBER 20, 2023

Let’s start out with a definition of product management : Product management is the systemic, holistic business management of products. To reinforce this, my research suggests that most corporate leaders have deep functional experience and less in product management. From my standpoint, this is unacceptable.

Product Management 52

Product Management Product Manager Research Software Reporting Tools 52

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

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Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Most A/B testing platforms are relatively easy to use and cheap to install.

User Testing 113

User Testing Product Research Research Software Testing 113

freshtrax

JUNE 16, 2021

An excellent choice for high-profit potential – Japan is the third-highest economy in the world with remarkable brand names such as Nintendo, Canon, Toyota, and Uniqlo. When you’re localizing for multilingual functions, you want to keep in mind that websites and games will be seen through computers/mobile devices/game platforms.

User Testing 111

User Testing Research Software Customer Experience Inbound 111

Intercom, Inc.

MAY 8, 2019

During the course of her time there, she’s seen HubSpot grow from a small, plucky startup into a billion dollar household name. Source: HubSpot Research, State of Inbound 2018. Source: HubSpot Research, State of Inbound 2018. And yet, bafflingly, 66% of companies aren’t asking their willing(!)

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Most A/B testing platforms are relatively easy to use and cheap to install.

User Testing 100

User Testing Product Research Research Software Testing 100

Intercom, Inc.

NOVEMBER 23, 2022

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. Sometimes it takes a system design engineer and some cat gifs to really help you see what you’re doing and this funny and informative talk from Boston in 2019 has both! Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Mixpanel

FEBRUARY 23, 2021

For a SaaS company, he looks for things like “less than 2% monthly churn” (the flipside of retention), a “clear path to $100k MRR” (growth), and a “5% conversion rate from free to paid” (profitability). . ” Startup Grind Jaclyn Allen, Partner Success Manager, and Daniel Reilly, Software Engineer, Startup Grind.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

MAY 21, 2020

There’s a lot of that: relying on Slack, relying on Intercom within the team communication technologies we have. . This really allowed our support team to increase our efficiency at scale, so can you talk to us about the automation strategies we’ve used and how they’ve helped us to achieve these exciting outcomes?

User Testing 221

User Testing Customer Experience Data Visualization Reporting Tools 221

Business of Software Conference

JANUARY 28, 2019

Paul Kenny is no stranger to the Business of Software Conference stage. A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. Paul Kenny, Founder, OceanLearning. Upcoming Events.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Business of Software Conference

MAY 21, 2020

Alex Yang: The company where we work builds technology to fight global poverty. Our current product is a biometric fingerprint scanner paired with an Android app. What we’ll do is we’ll start off with a high level strategy in terms of growing our team and give some insight into our candidate value proposition.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. Thank you very much for having me, Rebecca. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. Thank you very much for having me, Rebecca. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

NOVEMBER 9, 2009

While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. An agile approach applies collaborative and continuous improvement concepts to software development. Will any company perform this type of research for each product project? Probably not.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Intercom, Inc.

FEBRUARY 27, 2020

The technology for Resolution Bot has been waiting in the wings, but the user experience has been risky. That’s why we built a curation tool to help you search how your customers have asked questions in the past. And we have the machine learning technology to build a bot that can come in and can help and not look stupid.

User Testing 23

User Testing Artificial Inteligence Data Visualization Customer Experience 23