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Inbound Marketing is actually just a myth…

The Product Coalition

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Inbound marketing is a tool mostly purposed in driving new acquisitions.

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Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing

Pragmatic Marketing

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Driving more inbound leads is aided by the fact that approximately 70 percent of all mobile searches generate consumer action within an hour of the completed search.

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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

In-app survey response rates. Average inbound and outbound message volume. The top ten most common phrases in app store reviews tied with customer emotion. Average app rating for Media apps. Average app review volume. Typical app interaction and response rates.

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Lifestyle Apps: 2020 Mobile App Customer Engagement Benchmarks

Alchemer Mobile

In-app survey response rates. Average inbound and outbound message volume. The top ten most common phrases in app store reviews tied with customer emotion. Average app rating for lifestyle apps. Average app review volume. Typical app interaction and response rates.

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Travel Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

It’s important to understand where apps like yours stood last year in terms of customer engagement, surveys, in-app feedback, ratings and reviews, and other mobile KPIs can help you gain context to better understand where your brand stands today. ?Download In-app survey response rates. Average inbound and outbound message volume.

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Retail Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Knowing where apps like yours stood last year in terms of customer engagement, surveys, in-app feedback, ratings and reviews, and other mobile KPIs can help you gain context to better understand where your brand stands today. ?Download In-app survey response rates. Average inbound and outbound message volume.

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What is Customer Value Chain & How to Use It in Product Development

Userpilot

In addition to these fundamental reviews of value chain activities, there are other levers you can pull like: Learning from more customers through welcome surveys. Learn about customer needs with welcome surveys Why does value chain analysis need to feel like rocket science when you can learn so much about new users through a welcome survey.