Userpilot

JULY 2, 2022

This urgency will push them to learn about your product, start using it and make a decision quickly. A 15% conversion rate is okay if you’re new in the market and probably haven’t nailed product-market-fit yet. What is a good SaaS trial conversion rate? However, the industry average is 25%.

Analytic Tools 106

Analytic Tools User Testing Customer Experience Data Visualization 106

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Research Software 79

Research Software Strategy Customer Experience User Testing 79

Userpilot

JULY 19, 2021

Increased retention and product adoption. The best customer engagement platform should allow your product, marketing, and support teams to fully own the platform. Hubspot – a CRM that focuses on inbound marketing, tracking, and monitoring user engagement. Higher revenue. Low LTV:CAC ratio. Conclusion.

Analytic Tools 97

Analytic Tools Research Software Reporting Tools Customer Communications 97

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Video marketing (YouTube and TikTok). Finally, we have the enterprise model. User persona example. Newsletters. Case studies. Paid search.

Feedback Software 92

Feedback Software Research Software Reporting Tools Onboarding KPIs 92

Userpilot

AUGUST 23, 2023

Collecting data directly from customers will provide key takeaways that can benefit your product, marketing, and sales teams. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video. Get your free Userpilot demo today!

User Testing 88

User Testing Customer Feedback Feedback Software User Friction 88

Userpilot

APRIL 22, 2024

Hubspot offers extensive education to drive customer success Hubspot’s product-led strategy is aimed at helping users learn how to use the Hubspot software to improve their inbound marketing efforts. Ultimately, this drives users to make use of the Hubspot platform for their inbound marketing needs.

Feedback Software 80

Feedback Software Product Research Customer Experience Strategy 80

Userpilot

MARCH 29, 2024

Ahrefs uses video marketing to reach relevant audiences. Userpilot showcases brand values on Product Hunt to attract like-minded people. HubSpot implements certification programs to drive brand activation Similar to the above, HubSpot offers free educational courses for inbound marketing training.

Branding 87

Branding Analytic Tools Feedback Software User Testing 87

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Leveraging video content.

Analytic Tools 67

Analytic Tools Feedback Software Data Visualization Marketing 67

Intercom, Inc.

JULY 19, 2021

By highlighting common stumbling blocks that prevent product adoption, you can create additional content and resources that help people to get the most out of your product, leading to stickier users – great for product education teams , customer success teams , and product marketing teams.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

AUGUST 14, 2023

Content formats such as blog posts, newsletters, informative videos, webinars, etc., It encourages prospects to engage with your brand and boosts the content’s search engine ranking to draw more inbound traffic. allow prospective customers to see the potential benefits of doing business with your company.

Onboarding KPIs 86

Onboarding KPIs Strategy Marketing User Testing 86

Business of Software Conference

JULY 26, 2016

The more recent talks will link to the video of the talk, a transcript, the speakers slides, any follow up online AMAs and attendee notes. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Rahul Vohra: The Product-Market Fit Engine. Upcoming Events.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. HubSpot’s Marketing Hub is an all-around inbound marketing solution.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Outreach is the kind of tool for team’s who are serious about sales and marketing alignment.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.

Research Software 63

Research Software User Testing Outbound Marketing 63

Intercom, Inc.

OCTOBER 29, 2020

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. Once we got the money, we immediately started hiring. Pandemic is a mess.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Business of Software Conference

NOVEMBER 19, 2019

Video, Slides and Transcript below. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? We also drove a huge amount of inbound. This is a B2B product. Upcoming Events. BoS Europe 2020 BoS USA 2020. Don't Miss a Thing - Get BoS Updates. Upcoming Events.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Userpilot

MAY 19, 2021

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. Account-based marketing. checklists.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 29, 2022

We had an inbound sales team as well, basically quite a few groups. So let’s take a look at the product in more detail. Product demo: Intercom Switch. Jasmine Jaume, Director of Product Marketing at Intercom : Thanks, Paul, and hi everyone. These workflows, though, are not limited to just marketing.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

MARCH 29, 2018

He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere , an entrepreneurial podcast where he dissects growth levers that help businesses scale. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO.

Webinar 192

Webinar Inbound Download User Testing 192