Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

APRIL 25, 2018

Powered by our knowledge base product , it suggested articles to people after they typed a message. You could use the Content Showcase app to point them to webinars that have a chance to sell them on your pitch. And the Product Hunt app helps your company get noticed by encouraging upvotes from your biggest fans.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Intercom, Inc.

JANUARY 30, 2019

Dogfooding our own bots is not just a way for us to gain product knowledge or test new functionality. On our blog, the bot triggers after a minute if there’s an upcoming webinar that’s relevant to the blog post, and prompts the reader to sign up. Maybe you wonder if we practice what we preach ??.

User Testing 117

User Testing Webinar Inbound Customer Experience 117

Intercom, Inc.

FEBRUARY 10, 2021

Register for our Built for you webinar today, February 10, at 6pm GMT. Split test messaging flows to find the optimal path. To help you narrow down what’s resonating most with your customers, we’ve added split testing to Series so you can test up to five different message types, message content, CTAs, timing, and more.

Data Visualization 104

Data Visualization Feedback Software Analytic Tools User Testing 104

Userpilot

JUNE 29, 2023

It will let you personalize user experiences across different stages of the customer lifecycle and drive product adoption. Userpilot is a product growth platform that allows bi-directional integration with HubSpot. Define lists for new leads who come from a particular webinar. Here are Zapier’s best features.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

ProductPlan

APRIL 27, 2021

The evolution of product-led growth may seem to be a recent trend at software companies, but the underlying concepts have been in full force for years. . Being product-led is a path to success: we’ve seen consistently that product-led companies achieve faster growth once they achieve scale. Self-service model.

Customer Experience 52

Customer Experience Product Research Inbound Customer Feedback 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

SEPTEMBER 5, 2022

A customer success manager (CSM) is responsible for ensuring your customers achieve their desired outcomes while using your product. As a CSM, you must learn how to: Drive user onboarding and product adoption , build relationships with customers and foster loyalty , measure customer success KPIs, and more. Managing churn rates.

User Testing 98

User Testing Customer Experience Customer Feedback Certifications 98

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Transactional model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

JULY 2, 2022

For product-driven companies, there are typically two options for acquiring paid users: offer free trials or create a freemium version. Factors to consider before implementing it include the complexity of your product and the cost of offering a free plan. The reverse trial model could work for most SaaS companies, but exceptions exist.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Intercom, Inc.

JUNE 21, 2018

We have webinars, virtual events, books – we do everything now. It was really about testing our ideal customer profile religiously, figuring out what category would pick up the fastest, and who the early adopters were. It was about testing our ideal customer profile religiously. I think it was called “Max Talks Hacks” back then.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Companies using a product-led growth strategy expect their product will sell itself. These companies make it easy for potential customers to try their products. User experience drives design.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

AUGUST 14, 2023

Use Product Hunt to extend your audience reach for the new product launch. A/B test landing pages to increase customer acquisition. Host webinars to promote new features. Use growth loops like referral programs to drive potential users to your app. Activation: Users realize the value of your product ( Aha!

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Gainsight

FEBRUARY 2, 2024

If your company is building products that people rely on to boost workplace performance, you can understand the pain from both sides. It’s a challenge to make all of your customers happy and successful, especially as your product evolves and your user base grows. In short, customer training leads to customer retention.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

AUGUST 10, 2018

Paul: Hey everybody, I’m Paul and I run our product team here at Intercom. We’ve built a new product that automatically increases qualified leads for your sales team, accelerating your sales process, and therefore maximizing the efficiency of your sales and your marketing team. Paul: Thanks for tuning in.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Userpilot

JULY 23, 2023

With a proper marketing team, you can experience better conversion rates and greater demand for your product. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. It takes charge of product launches and initiatives too.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Intercom, Inc.

JANUARY 11, 2023

Here’s the thing: there isn’t one single motion to scale a product-led organization, and forms and free trials alone won’t drive enough growth to keep a business afloat. Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Intercom, Inc.

MAY 12, 2021

But in order to find that highly sought-after sweet spot, you need to deeply understand your customers’ experiences with your product – and their expectations. Check out our latest Built for you webinar. Optimize your messaging with more precise targeting and testing in Series. Test your Series against a control group.

Data Visualization 118

Data Visualization Customer Communications Reporting Tools Customer Feedback 118

Intercom, Inc.

AUGUST 18, 2020

In the face of the massive change the support landscape is currently experiencing, the one constant is that many companies are receiving rising numbers of inbound customer requests. Register for our Built for you webinar on August 25. Our newest product upgrades solve three main challenges for support teams: 1.

Data Visualization 197

Data Visualization Article User Testing Customer Feedback 197

Userpilot

NOVEMBER 20, 2022

A high-level strategic plan is the life force of a successful product marketing campaign. Unlike a product roadmap , which is focused on features to be released and based on business objectives, a marketing roadmap is based on user needs and focuses on feature /product promotion. Product roadmap vs. marketing roadmap.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Gainsight

JANUARY 25, 2024

Manual customer training, i.e., 1:1 sessions with Customer Success Managers (CSMs), PDFs, webinars, etc.—had The result: low product adoption, less satisfaction, and, in some cases, churn. adults said they owned a smartphone, according to Pew Research Center. had its day. What’s the solution? Note: I said slash, not eliminate.

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52

Intercom, Inc.

DECEMBER 12, 2018

In this guide we’ll show you how your business can navigate the martech landscape to build a lean, productive marketing stack, and how some of the fasted growing software companies are building theirs. Here’s a tried and tested formula: Pick a topic/keyword. Zoom – webinars. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JULY 20, 2023

The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. If you’re looking to accelerate product growth and adoption with the help of AI, you’re in the right place. Levity: AI productivity tool to automate repetitive tasks. Synthesia: AI video generator.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

FEBRUARY 1, 2022

What is product experience? Why is product experience important for your SaaS? We’ll show you how to leverage user analytics, use in-app experiences and user feedback to enhance product experience for better user engagement , reduced churn, and strong relationships with your customers. What is product experience (PX)?

Customer Experience 98

Customer Experience Data Visualization Analytic Tools Feedback Software 98

Brian Balfour

JUNE 20, 2017

The six hypotheses they tested, where the hypotheses came from, what worked and what didn't. Earlier learnings and observations told the team that they had a lot of aspects of the product to change -- or at least to test -- but the team's main constraint was as a low-volume SaaS funnel. "We l hope you enjoy the post.

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. SaaS Marketing Playbook Table of Contents.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SEO Keyword Research. Product-led Growth. Hosting a Webinar. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 19, 2019

They’ll find a lower-priced competitor to try instead or go back to a more familiar product. Customer acquisition starts with your product. The best marketing in the world can’t help you if your product or service isn’t up to scratch. Divorce : Some of your customers will leave you.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. You can download the full report at intercom.com, but for now, I’ll give you an overview of our customer support trends research. Last month, we published the second edition.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Intercom, Inc.

SEPTEMBER 20, 2018

Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. It doesn’t matter that we shipped a new website or ran 30 webinars if we missed our number. My entry into startups was timed really well for the emergence of inbound and content marketing as marketing tactics.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99