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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Uses inbound marketing methods like content and social media marketing for lead generation. Inbound or outbound for your enterprise SaaS marketing strategy?

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The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

Userpilot

The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. Learn the best tips from the Userpilot blog.

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Localization in Japan: Understanding the ins-and-outs of Japanese Websites

freshtrax

Here are two tips to begin with: Keep data on your target audience – Know which demographics you will most appeal to, whether it be age (are you marketing to millennials, Gen Z, or senior citizens?) So what’s the best way to localize Japanese websites? The standard is to use a top-level domain to rank for Japanese search engines.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Strategic Product Management Activities and Tips. Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying. While internal roadmaps tend to be very detailed, many product managers opt to also publish a public roadmap to improve user experience.

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Using Tailscale to Access Amazon VPCs, EC2 Instances, and RDS Clusters

Crafty CTO

The initial stopgap solution was to open a Postgres port, but with an RDS Security Group rule that limited inbound access to a few specific IP addresses. Yikes—imagine conversations with end users that begin “OK, first, open a terminal, then run this command …”—not the user experience we’re going for.

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Go with the Flow: How to easily measure and improve user flows

The Product Coalition

What is a user flow? User flows are for the visual learner. Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. There are two angles from which to examine via user flows: investigation and discovery.

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8 Analytics Podcasts for Understanding Users and Mastering Data

Amplitude

Inbound Insights from Marketing Professionals: Traffic and Leads Podcast. To reinforce their learning, listeners are encouraged to get hands-on experience by practicing key concepts with a low-cost analytics software. Tips on Data Visualization and Presentation: The Present Beyond Measure Show. Podcast Host: One-Click Lindsey.