Industry Management Product Marketing User Friction 
Intercom, Inc.
SEPTEMBER 1, 2021
That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . This isn’t always the case across the industry. More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.
Userpilot
SEPTEMBER 14, 2023
What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. What are customer discovery questions?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ronke PM
OCTOBER 5, 2023
Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.
Userpilot
NOVEMBER 28, 2022
Did you know reengaging churned customers is possible? Companies lose revenue because they mistakenly think churned users are gone forever. This article shows the common reasons for churn, outlines ten ways to get your users back, and the right engagement software to use. Unresponsive customer support.
Userpilot
SEPTEMBER 14, 2023
How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.
Lenny Rachitsky
MAY 16, 2024
It’s valued at over $30 billion, is bigger than Coinbase, Robinhood, Affirm, and SoFi combined, has 100 million customers (more than Bank of America!) Prior to Nubank, Jag was a director of product management at Facebook, a senior vice president at Quantcast, and a product leader at Google.
PMLesson's Ace the PM Interview
MAY 5, 2020
So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.
Expert insights. Personalized for you.
138 
Let's personalize your content