Sequent Learning

DECEMBER 20, 2023

A Guide on How to Become a Product Manager Introduction Are you passionate about leading product development, shaping strategies, and driving innovation? Becoming a Product Manager might be your ideal career path. Many aspiring product managers pursue additional certifications or courses to enhance their knowledge.

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Data Visualization Certifications Product Management Product Manager 52

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

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Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Before implementing the ideas to fill market gaps, validate them thoroughly.

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User Testing Data Visualization Feedback Software Research Software 91

The Product Manager Coach Blog

SEPTEMBER 5, 2023

In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post!

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Research Software Feedback Software User Testing Product Management 52

Userpilot

AUGUST 21, 2023

In this ultimate list of product manager interview questions, we have tried to simplify the process of hiring great product managers. Product management encompasses the entire SaaS lifecycle from ideation to launch and everything that follows. What to look for in product managers? Leadership.

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Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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Technical Advisors Product Research Analytic Tools User Testing 112

Mind the Product

AUGUST 9, 2017

My Twitter feed is full of stories of Amazon seizing the lead in the smart home industry. While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. The market was worth $24.1

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Artificial Inteligence Research Software User Testing Product Management 133

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Companies can benefit from product differentiation in a few ways. You will see that some of the advantages overlap with those of product positioning.

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The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. I sat down with an industry veteran to make some sense of it. The spectrum of the position ranges from the strategic level to the communication level. This is achieved via market research & analysis.

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Marketing Product Marketing Reporting Tools Product Research 78

BrainMates

JULY 31, 2023

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. Organisations with poor product management practices have misguided expectations.

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Userpilot

SEPTEMBER 14, 2022

Successfully launching a product requires proper planning which usually follows specific steps and checklists. Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing.

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Product Research Feedback Software Research Software Product Marketing 84

People-First Product Leadership

MARCH 10, 2024

These characteristics of product sense may sound similar to being a product manager. At the start of your product management career, you learn what is involved in being a product manager. You gain the skills needed to apply and turn product sense into action.

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Userpilot

AUGUST 29, 2023

TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market research focuses on wider market trends early in the product development cycle, while market validation focuses on the specific product and its market potential after the ideation stage.

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User Testing Product Research Data Visualization Research Software 89

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. Use a range of techniques and tools, like interviews, surveys , and product analysis to collect diverse user data to inform screening. In addition, carry out market research to assess the competitive landscape and identify market gaps.

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Data Visualization Product Research User Testing Analytic Tools 93

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

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Product Marketing User Testing Marketing Analytic Tools 52

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

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Userpilot

DECEMBER 7, 2023

Data-driven insights can help you create resilient product growth strategies. For instance, market research data can help you decide on effective product management strategies. It also provides information on everything from market development to product positioning and pricing.

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Userpilot

AUGUST 23, 2023

The latest average base salary of product analysts in the United States is $77,090 annually, with an estimated total pay of $94,308 annually. But aspiring students are advised to study the following under a bachelor’s degree – business management, statistics, economics, or computer science.

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Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

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User Testing Product Research Feedback Software Customer Feedback 85

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. And variances in industry and company size add complexity to this issue. Who owns Product/Market fit – Marketing, Sales, or Business?

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Userpilot

JANUARY 9, 2024

Any product manager can deploy a feature into production – but what’s the point of all that hard work without getting into the participant’s mind and understanding whether it’s usable or not? There are some drawbacks to consider, too: subjectivity and limited depth of understanding for complex products.

Data Visualization 94

Data Visualization User Testing Product Research Analytic Tools 94

Userpilot

OCTOBER 17, 2023

Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

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ProductPlan

JANUARY 27, 2022

That includes product teams, who must determine how to maximize their return on their 2022 budgets. To get the most bang for your budgeted bucks, we can look at some of the trends revealed in our latest State of Product Management Report. Product teams are spending on things that make them work better, smarter, and faster.

Data Visualization 96

Data Visualization User Testing Product Research Reporting Tools 96

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

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Mind the Product

JANUARY 24, 2017

When should a start-up hire its first product manager? These are common discussions, with many views, and no right answers – it depends on the founding team, current funding situation, industry focus, and product offering. Therein lies the opportunity for a product management consultant.

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Consulting Customer Experience User Testing Reporting Tools 70

Roy Madden

JANUARY 29, 2021

Apply for this position. A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. You write exceptionally well (including go-to-market materials and customer case studies).

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White Paper Marketing User Testing Customer Experience 118

The Product Coalition

SEPTEMBER 15, 2019

For new product managers or in startups with newly formed product teams, the building roadmap is their first kick at having the influence of the company direction. You might be super excited to go away for 2–3 weeks, conduct market research and come back with a colourful looking roadmap. So what can you do?

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Framework Product Research User Testing Product Management 61

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

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Product Research Customer Feedback Data Visualization User Testing 81

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 94

User Testing Feedback Software Research Software Product Research 94

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Benefits of product positioning.

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Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

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Research Software Feedback Software Analytic Tools User Testing 95

Pragmatic Marketing

MAY 23, 2017

When someone calls the product manager CEO of the product, what does that mean? The product manager as CEO of the product sounds powerful and strategic. It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. Inflated Authority.

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The Product Coalition

MAY 31, 2018

Interviewing can be particularly tough, especially when you’re transitioning into product from a different industry. Valentine Cem Aseyo is the SVP of Product @ Bandsintown , the #1 concert discovery platform that connects 40 million fans with 450 thousand musicians. This article was originally published on The Product Blog.

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Product Research Product Management Product Manager Research Software 60

Product Management Unpacked

AUGUST 17, 2018

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. As a product manager, you’ll oversee product development from cradle to grave.

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User Testing Product Research Research Software Reporting Tools 105

UX Studio: Product Management

MARCH 5, 2024

After these conversations, our leadership will find the most suitable person for the position who will help the internal team. When this happens, organizations need professionals to fill in someone else’s position quickly. Afterward, we map out our joining colleagues’ upcoming tasks and responsibilities.

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Research Software User Testing Feedback Software Product Research 81

The Product Coalition

MAY 15, 2019

I wholeheartedly believe that you need to be adaptable to survive today but the further I travel on my own journey the more I wonder if we as an industry are moving past agile. As a result, like many others I too have started to think of myself as more of a “product person” these days?—? including myself?—?went

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Usersnap

FEBRUARY 23, 2022

In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??. SaaS product management is undoubtedly the engine that helps digital enterprises grow. What is SaaS Product Management?

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