The Product Coalition

MAY 2, 2023

Remember, teachers are pros at spotting misinformation, so make sure your message is honest and well-researched. It can also help you uncover deeper insights into your product’s purpose. Here’s how: Focus on fundamentals: Identify and communicate your product’s core value to ensure your messaging zeroes in on what truly matters.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. I sat down with an industry veteran to make some sense of it. For example, defining the messages in a way that will be receptive to the target audience. Marketing materials?— ?Here Empowering sales.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 90

B2B Feedback Software Product Marketing Customer Experience 90

Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 86

Onboarding KPIs Analytic Tools Research Software Product Marketing 86

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 83

Research Software Analytic Tools Feedback Software Data Visualization 83

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. In direct B2C marketing, market segmentation usually involves segmentation based on demographics, behavior, geography, and so on.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Alchemer Mobile

SEPTEMBER 19, 2019

Our work at Rightpoint spans industries and it’s important for our clients to stay abreast of these changes. Below I’ve compiled a list of the three changes in iOS 13 that product folks, marketers, and technologists need to pay attention to. So, why does this matter? Ready to transform your customer experience?

Technical Review 200

Technical Review Technology Product Marketing Marketing 200

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 86

Product Marketing Marketing Research Software Feedback Software 86

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows. Discussed relevant industry trends.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 95

Research Software Feedback Software Product Marketing Marketing 95

Product Management University

OCTOBER 19, 2023

company name] expands its AI coach language to 96, the most in the industry. With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release. company name] introduces fully integrated video that expands the power of the [company name] technology platform.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Revulytics

DECEMBER 12, 2019

It is no surprise that we talk a lot about software usage analytics , but I thought it would be interesting to take a look and see what industry analysts are saying, too. What is driving this interest in product usage and data analytics? Digital Transformation and Adoption of Cloud-Like Business Models.

Analytic Tools 70

Analytic Tools Data Visualization Feedback Software Research Software 70

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Pragmatic Marketing

DECEMBER 16, 2019

Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing. “There are nine skills that are the most important for a product marketer to have,” Hecht said.

Product Marketing 91

Product Marketing Marketing Feedback Software User Friction 91

Pragmatic Marketing

DECEMBER 16, 2019

Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing. “There are nine skills that are the most important for a product marketer to have,” Hecht said.

Product Marketing 91

Product Marketing Marketing Feedback Software User Friction 91

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 91

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 91

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Message Map Basics. Message Pillars. Do they match?

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 84

Feedback Software Analytic Tools Research Software Software Review 84

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 72

Analytic Tools Onboarding KPIs Research Software Product Marketing 72

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 80

Feedback Software Research Software Product Marketing User Testing 80

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 82

Feedback Software Research Software User Testing Customer Feedback 82

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 60

Feedback Software Research Software Product Marketing User Testing 60

Alchemer Mobile

NOVEMBER 10, 2022

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app. We all know and love Slack.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Product Management University

AUGUST 15, 2023

When you combine a simple portfolio SWOT analysis with market growth forecasts, the data paints a very clear and factual picture of your most lucrative market segments in pecking order. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

Product Management 246

Product Management Product Manager White Paper Management 246