Mind the Product

APRIL 23, 2020

Why is having no passion for the industry you work in potentially a huge benefit when it comes to building products? Often we’re not crazy about the company or industry we’re building products in, we may not even like it very much. Consider a couple of seemingly tricky user bases: Industries People Should Care About but Don’t.

Customer Experience 109

Customer Experience User Testing Healthcare Research Software 109

Alchemer Mobile

APRIL 21, 2020

Do you want to know how your mobile app engagement data compares to others in your industry? We published six new research reports today – each industry-specific guide reveals exclusive benchmark data gathered from more than 800 mobile apps with 5,000+ active users. The top ten popular phrases with sentiment distribution.

Finance 147

Finance Travel Research Software User Testing 147

The Product Guy

MARCH 29, 2018

In a recent live stream from one of our mentors of The Product Mentor , Jordan Bergtraum, lead a conversation around “Product Messaging”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor.

Messaging 90

Messaging Enterprise Product Management Product Manager 90

Revulytics

DECEMBER 12, 2019

It is no surprise that we talk a lot about software usage analytics , but I thought it would be interesting to take a look and see what industry analysts are saying, too. What is driving this interest in product usage and data analytics? Digital Transformation and Adoption of Cloud-Like Business Models.

Analytic Tools 70

Analytic Tools Data Visualization Feedback Software Research Software 70

Pragmatic Marketing

FEBRUARY 17, 2017

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Gainsight

DECEMBER 18, 2019

How to go beyond culture: Industrialization. The CEO went on to tell me that the next step is to “industrialize” customer success across the company. In the Industrial Revolution, new technology enabled workers to specialize and allowed manufacturers to standardize, which powered companies to scale.

Customer Experience 64

Customer Experience Customer Feedback Webinar Technology 64

The Product Coalition

JULY 20, 2018

Product management is seen by some as providing a service via a digital platform to a consumer, however there are many brands going above and beyond this basic principal and disrupting their industries completely. Staying true to Bumble’s core focus of empowering women the decision of whether to send a message is still the woman users.

Artificial Inteligence 63

Artificial Inteligence User Testing Data Visualization Customer Experience 63

Product Management University

MARCH 30, 2023

Take that same concept into the B2B world and you have vertical industry market segmentation for products and services that have horizontal value across many industries. In B2B market segmentation in its purest form consists of 3 dimensions – vertical industry (e.g., It’s the best of both worlds.

B2B 130

B2B Marketing Customer Experience Healthcare 130

TryMyUI

SEPTEMBER 13, 2021

The post How to measure your copywriting: 8 message testing techniques appeared first on TryMyUI Blog. Here are a few tried and true techniques for understanding your audience and how resonant and engaging your copy is. These techniques can be seen as a fundamental component to a holistic UX research and design process.

User Testing 52

User Testing Messaging Testing UX 52

Product Management University

NOVEMBER 14, 2022

Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. The intent is to communicate how your portfolio makes organizations in those segments stronger in their own industry or discipline. Here’s the difference. healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Mironov Consulting

MAY 2, 2019

But I’ve been working with several clients who build long-lived industrial hardware — and whose core operating assumptions can make it difficult to add revenue software products to their portfolio. Serious industrial companies build serious long-lived industrial equipment.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Intercom, Inc.

JUNE 7, 2022

This can involve calls, emails, targeted messages, and other highly personalized one-to-one outreach. Route conversations to the right people based on customized criteria that works for your team (for example, industry, region, or company size). A quick chat with six messages made them 250% more likely to convert. The takeaway?

Inbound 245

Inbound Customer Communications Research Software Data Visualization 245

Product Management University

SEPTEMBER 4, 2023

Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio. That’s a pretty powerful message with a ton of strategic implications when you weave the customer’s industry and business context into the message. Marketing products individually only dilutes that message.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Gainsight

JUNE 9, 2020

A few weeks ago, Gainsight hosted an intimate virtual gathering of over a dozen Security executives, featuring two industry titans, Enrique Salem , Partner at Bain Capital Ventures, and Corey Thomas , CEO and Chairman of Rapid7, to discuss, “How Security Companies are Driving Growth from their Customer Base in a Downturn.”.

Customer Feedback 52

Customer Feedback Technical Review Transportation Customer Experience 52

Alchemer Mobile

MAY 17, 2022

Message centers do exactly that by providing a two-way channel where customers can relay feedback, while giving you the opportunity to respond directly. By quickly addressing customer feedback through a message center your customers are more likely to feel heard, and less likely to take their potentially negative experience to app stores.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Alchemer Mobile

DECEMBER 21, 2022

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Conclusion.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Intercom, Inc.

MAY 18, 2021

To start a startup, to take on incumbents, to disrupt an industry – all of this requires believing that you see things changing. Hence they look to industry analysts to explain what’s going on in their area, so they can learn about what’s changing in the industry, and what new tools and technologies have emerged.

Research Software 210

Research Software User Testing Customer Feedback Reporting Tools 210

Intercom, Inc.

AUGUST 24, 2022

At New at Intercom, you’ll hear from industry leaders, get an exclusive peek at our latest products and features, and explore the growing importance of effective customer engagement. You’ll learn: Why messaging is the most effective way to engage with your customers – and how it has evolved.

Product launches 191

Product launches Events Messaging Customer Experience 191

Intercom, Inc.

MAY 25, 2021

Here’s what survey respondents and industry leaders have to say about the irreversible changes to customer support – and how you can use these insights to future-proof your team. Messaging is rapidly becoming a key channel for customer support. Messaging provides a faster, more efficient customer experience. Now, it’s second.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

The Product Coalition

JANUARY 25, 2024

Chatbots have become integral to various industries, providing real-time assistance, automating tasks, and improving user experiences. Transactional chatbots are often specialized in particular domains or industries. Users ask Siri questions and have conversations with it via a messaging environment.

Artificial Inteligence 141

Artificial Inteligence Reporting Tools Feedback Software Research Software 141

Intercom, Inc.

MAY 26, 2022

“FCR success looks different for every organization” Research shows that a 70-75% FCR rate is the baseline for most industries. The industry standard ranks a good FCR rate between 70-75% meaning 25-30% of your communications with customers can be categorized as repeat calls. . Clarify your messaging.

Data Visualization 210

Data Visualization Customer Satisfaction Product Research Customer Experience 210

Alchemer Mobile

SEPTEMBER 24, 2020

While the pandemic certainly accelerated the healthcare industry’s digital transformation, it also meant some classic app basics or app development 101 principles fell to the wayside. Use a Message Center for Rescheduling, Canceling, and Questions. This helps with boosting mobile app retention and reducing churn.

Feedback Software 195

Feedback Software Healthcare Development User Testing 195

Intercom, Inc.

DECEMBER 31, 2019

If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018.

Artificial Inteligence 259

Artificial Inteligence Entertainment Messaging Customer Experience 259

Alchemer Mobile

APRIL 14, 2021

But the category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior varies dramatically between industries. They also had a high inbound message response rate of 77% compared to the macro average of 72%. Music (streaming, broadcasting, etc.). Music Apps.

Feedback Software 246

Feedback Software Research Software Technical Review User Testing 246

Userpilot

JANUARY 15, 2024

However, this guide will show you how to measure customer experience in the fintech industry, make improvements, and pick the best tools for the job! You can measure customer experience within the fintech industry using periodic surveys, post-interaction surveys, and funnel analysis. How to measure customer experience in fintech?

Analytic Tools 88

Analytic Tools Feedback Software Reporting Tools Data Visualization 88

Userpilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. While you can host webinars yourself, also explore collaborating with industry influencers or complementary businesses to co-host some sessions.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Product Management University

FEBRUARY 12, 2024

Start by looking at specific market segments, preferably vertical industry segments. Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. It’ll do wonders for the sales pipeline and the results will show in your product revenue numbers.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Alchemer Mobile

OCTOBER 14, 2021

Probably the person who started the company, they might come in and sit on your desk or send you a Zoom or a Slack message and say, “I want to go this direction.” Every industry is starting to adopt technology in interesting ways.” ” Lesson 3: What strategies do you use to prioritize your product roadmap?

Technical Review 245

Technical Review User Testing Data Visualization Feedback Software 245

Alchemer Mobile

APRIL 21, 2021

Education was one of the hardest hit industries in 2020. But the category is broad, and consumer expectations and behavior varies dramatically between industries. Surveys and Messages. 2021 Engagement Benchmarks for Education Apps.

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Alchemer Mobile

DECEMBER 28, 2021

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

The Product Coalition

MAY 2, 2023

Remember, teachers are pros at spotting misinformation, so make sure your message is honest and well-researched. The ELI5 framework can help you highlight what sets your product apart from competitors while making it more appealing to users unfamiliar with technical jargon or industry-specific terminology.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Alchemer Mobile

APRIL 25, 2019

Metrics of success look different across industries based on differences in customer engagement opportunities and goals. Differences in how customers use Travel apps, along with how Travel brands leverage their apps as customer engagement tools, impact industry benchmarks for apps across the category. Invest in two-way messaging.

Travel 211

Travel Feedback Software Data Visualization Reporting Tools 211

Intercom, Inc.

JULY 5, 2022

This idea is not new and is used across a range of industries – from home construction to standard shipping containers – to increase efficiency and reduce costs. Intercom customers can set up automated messages to engage their customers when they match certain criteria. Back in 1908, Sears Roebuck and Co.

Feedback Software 186

Feedback Software User Testing Product Research Data Visualization 186

Intercom, Inc.

JUNE 23, 2020

Once every decade or two, developments in technology trigger monumental changes in an industry. The two key changes are a shift to messenger-based support, and an investment in Bots and Messaging. Instead they are using Automation, Bots, and Proactive Messaging to deliver great experiences to all their customers at increasing scale.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

UX Planet

JANUARY 16, 2024

Different people have contrasting interpretations of the visual and messaging guidelines. Consistency usually goes beyond visuals; it extends to every aspect, from messaging to customer interactions. To avoid the mess, you need to spend time and create a message you want to deliver to your audience.

Branding 89

Branding User Testing Product Research Data Visualization 89

Intercom, Inc.

JANUARY 31, 2023

Suddenly it seemed that generative AI might transform industries from education to marketing. Composer AI features Our customers spend almost half of their Inbox time in the composer – the text field where they write messages to their customers. The arrival of ChatGPT just eight weeks ago was a watershed moment.

Artificial Inteligence 188

Artificial Inteligence Feedback Software ChatGPT Customer Experience 188

Product Management University

AUGUST 15, 2023

Does portfolio management mean that I’ll be adding more industry-specific features to my products? The relevance factor goes way up on your marketing messages and sales narratives because they’re specific to each segment versus generic in a product model. In some cases, yes but not always. Here’s the thing to keep in mind.

Product Management 246

Product Management Product Manager White Paper Management 246