The Product Guy

NOVEMBER 26, 2024

By defining priorities rooted in market research, user insights, and business goals, PMs ensure that development efforts deliver meaningful impact. Critiques labeling PMs as a “useless role,” often found on platforms like Reddit and Blind, stem from a misunderstanding of the macro-level value PMs bring.

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Alchemer Mobile

MARCH 11, 2025

Customers dont expect perfection, but they do expect respect and real solutions. In-App Feedback Prompts: Embedding feedback buttons or pop-ups within your app, platform, or website to capture real-time insights. Updating Customers on Resolutions: Informing them when their issue has been addressed.

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Arkenea

APRIL 10, 2025

In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. According to Statista, the global IT outsourcing market is projected to exceed $591billion by 2025, reflecting a compound annual growth rate of 5.1percent.

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Userpilot

APRIL 24, 2025

Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses. A product leader with 7+ years of experience in product management or a related field who has successfully built and scaled complex systems at a global level. Who would be the best fit for this job?

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The Basics of Product Management

JUNE 22, 2025

Introduction: The Rise of the AI-Augmented PM Welcome to the era where product managers don’t just manage products—they orchestrate intelligent systems . From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. And no, this isn’t about replacing PMs.

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Userpilot

MAY 17, 2025

Many product teams dont truly understand their app user journey. No surprise, then, that most apps lose 77% of their daily active users within just three days of installation. To help, I broke down real apps step-by-step to uncover what works (and what doesnt) at every stage of the journey, from first discovery to long-term loyalty.

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Userpilot

MAY 27, 2025

OpenAI: B2B Growth, Lifecycle As part of the Growth team, you’ll be at the forefront of bringing OpenAI’s technology to the world. We aim to make our innovative tools universally accessible, transcending geographic, economic, or platform barriers. Who would be a bad fit for this job?

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Arkenea

JUNE 27, 2025

Key Takeaways Healthcare SaaS market is expected to increase due to the adoption of technology such as AI, API connections, vertical SaaS, DaaS, PaaS, edge computing, and more. Beta testing is an essential part of developing your healthcare SaaS product and helps you receive valuable feedback from users.

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Alchemer Mobile

JUNE 17, 2025

June 17, 2025 – Alchemer, a global leader in customer experience and feedback technology, is proud to announce it has been named to Inc.’s Alchemer empowers customer-obsessed teams to move from asking to action with software that scales from a one-time survey to sophisticated feedback programs. For more information, visit  www.inc.com.

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Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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The Secret PM Handbook

MAY 5, 2017

A big part of our job is finding these market problems, customer needs and desires. Let’s call it a “solution.”. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Which ones should you create solutions for.

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Product Innovation Educators

FEBRUARY 19, 2024

Market research essentials for product managers Today we are talking about the knowledge area called market research. Summary of some concepts discussed for product managers [6:08] What tools or processes do you use for customer research? Needs are not solutions. Be as specific as possible.

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Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.

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Roman Pichler

AUGUST 11, 2020

The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. Examples : “Offer a weight loss mobile app”, “Become the number one weight loss app provider”. More Information : Market Segmentation Tips and Strategize , pp.

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Alchemer Mobile

MARCH 13, 2024

Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers LOUISVILLE, COLORADO, March 13, 2024 – Alchemer, a global leader in experience management and enterprise feedback technology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award.

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Product Innovation Educators

APRIL 27, 2020

6:39] Market Research. Market research is finding out what you can charge based on what you’re offering. You have to somewhat take a leap of faith, because you won’t know the exact right price until you’re in the marketplace, but you have enough information to make a very educated guess.

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The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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Product Innovation Educators

OCTOBER 14, 2024

How product managers can use AI to work more efficiently Watch on YouTube [link] TLDR AI is changing how we manage products and come up with new ideas, giving us new tools to work faster and be more creative. AI can help in many parts of making a product, from research to writing product plans and documents.

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The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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The Product Coalition

DECEMBER 21, 2020

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

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Mind the Product

NOVEMBER 17, 2020

What follows is that we need to get to know our customers, to figure out what their problems are, how they perceive & prioritise them, and how they react to the solutions we [.]. The post Product Research Rules – C. In this episode, sponsored by Amplitude , listen to learn about: * Product research. Suggest them here.

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Product Innovation Educators

SEPTEMBER 9, 2024

The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation.

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Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.

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The Product Coalition

NOVEMBER 27, 2023

It’s difficult to find a SaaS company that isn’t already in the niche you wish to enter! The solution? Vertical SaaS! Vertical SaaS has had a tremendous run during the last decade. Why is Vertical SaaS on the rise? Spotify is an example of regular SaaS ; you pay to conveniently locate and stream music.

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Melissa Perri

JULY 23, 2024

Some of these are Fortune 10 software-enabled companies going through digital transformations. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way. At all of them, I start understanding the current state of Product Management.

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Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

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Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Observational research : Watching users engage with the product, e.g., through session recordings.

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Alchemer Mobile

JULY 11, 2019

As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. Sure, but to get into the top 100 apps in the Google Play Store, you and your application have to be in the top 0.004 percent of all applications.

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Userpilot

JULY 29, 2024

Using software for product management. This article will examine some of the best product management software in the market. TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features.

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Userpilot

AUGUST 18, 2024

SaaS tools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? Then read on to discover the top 20 cloud-based apps that will help streamline different parts of your business. TL;DR SaaS tools are applications that users can access through an internet connection.

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Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.

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Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? Qualtrics. UXPressia.

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Alchemer Mobile

JANUARY 4, 2023

January 4, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – announced today the acquisition of Apptentive, the industry leader in mobile feedback technology. Alchemer’s broader experience management platform allows those same respondents to provide deeper feedback.

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Product Innovation Educators

JULY 29, 2024

His early research involved a simple but powerful method: asking customers to compare products. A key principle of ODI is keeping customers focused on their problems, not potential solutions. This ensures that the research captures genuine needs rather than preconceived ideas about products. It’s been about 93.5%

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Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

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Product Innovation Educators

JULY 5, 2021

A tool to help product managers understand what features customers value. Today we are talking about conjoint analysis, which is a tool you can use to make informed decisions about what customers value and what they will pay for. 2:56] What are some other tools similar to Conjoint Analysis?

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