Arkenea

APRIL 10, 2025

Whether you are a startup evaluating your first development project or an enterprise looking to optimize your delivery model, this article provides clear, actionable insights to make informed decisions. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

Analytic Tools

Userpilot

MAY 27, 2025

Strong roadmap and product sense: can context switch between detailed work and high-level strategy/vision, ability to PM basic initiatives end-to-end. You are data-driven, leaning heavily on both qualitative and quantitative data to inform product prioritization and decision making.

Analytic Tools

Revulytics

OCTOBER 19, 2017

As product managers, we may sometimes feel as though communicating our roadmap strategies and recommendations to those who sit outside of the immediate team – sales, marketing, and other executive stakeholders – resembles Catmull’s first characterization of the unhealthy culture.

Roadmap

The Secret PM Handbook

MAY 5, 2017

And even roadmaps. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Try this instead: “I find market problems, create solutions to those problems, and take the solutions to market.”. Product manager =?

Framework

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

User Testing

Melissa Perri

JULY 23, 2024

I review strategies and roadmaps. Then we put together a roadmap for change, and I check in with them along the way as they transform. Communication Breakdowns : Poor communication channels and lack of information flow between teams and departments cause misunderstandings and delays. Lots of data goes into pinpointing.

Weak Development Team

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

Vision

UX Studio

NOVEMBER 26, 2018

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. So many questions regarding research.

User Testing

Roman Pichler

FEBRUARY 19, 2024

You use an outcome-based product roadmap and/or an opportunity solution tree , personas , user journey maps, and the product backlog to capture and validate your decisions and guide the product delivery effort. See also my article Decoding Product Leadership for more information. [7]

Product Research

Product Innovation Educators

JUNE 29, 2020

Hard skills like market research or roadmapping are important, but they’re not enough. Action Guide: Put the information Roman shared into action now. Hard skills like market research or roadmapping are important, but they’re not enough. Empower and coach others and delegate work.

Agile

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile

ProductPlan

SEPTEMBER 15, 2021

Many teams fail to understand the importance of a roadmap. They fail to understand how it can help to standardize roadmaps to align your team. There are more features to build, more roadmaps to maintain, and more stakeholders to satisfy. Our roadmaps can improve efficiency, reduce redundant work, and establish best practices.

Roadmap

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing

Product Innovation Educators

DECEMBER 12, 2022

Previously, Bruce joined us for a three-part series on creating and using product roadmaps. He is the co-author of the book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. 7:13] How did you move from focusing on roadmaps to focusing on stakeholder management? The goal is alignment of the team.

Product Research

Alchemer Mobile

FEBRUARY 2, 2021

If you’re ready to submit your app to the app stores next week, condense the most important elements of pre-launch into a one-week period and move the other items to your post-launch roadmap. As you navigate your launch, think of any other steps you can take to kick off your mobile marketing. Press contact information.

Feedback Software

Roman Pichler

OCTOBER 6, 2020

Assess the product strategy and product roadmap together with development team representatives and key stakeholders. These are ideally the same people who participated in the timeboxed discovery work and who helped you create the current product strategy and roadmap.

Product Research

Alchemer Mobile

AUGUST 19, 2024

Close the Loop with Customers: Inform customers about changes and improvements based on their feedback. Resist the temptation to assume you know what the customer wants without validating through research. Regularly reassess the product roadmap and ensure alignment with evolving customer needs.

Product Research

The Product Coalition

SEPTEMBER 23, 2018

I want to address such topics here and show how product roadmaps can help the team collaboratively gather the pieces of work and have a view of long term desired outcomes that afterwards are going to be broken down into sprints, not the other way round. It shows a long term planning for the specific product.

Roadmap

The Secret PM Handbook

AUGUST 22, 2016

Roadmapping – how my solution will be shaped over time. We do a lot of market research. We have to take our solutions to market. If your tooling doesn’t understand our domain specifically, you will need to augment whatever you are using to capture and manage that information. My Selection Criteria.

Research Software

The Product Coalition

FEBRUARY 8, 2020

Photo by JESHOOTS.com from Pexels By Making Uncertainty Explicit with the Problem, Solution, Delivery framework There is an immense amount of “How to” roadmap articles. How you prevent that stakeholders hold the team accountable for something that was displayed on the roadmap, but it later changed? How you keep it up to date?

Roadmap

The Product Guy

OCTOBER 8, 2024

Expectation Management : Different stakeholders will have different expectations of the product and the roadmap. Keeping stakeholders informed reduces surprises and helps you manage their expectations more effectively. For instance, when presenting a roadmap update, include not only the “what” but also the “why.”

Customer Feedback

The Product Bistro

JUNE 7, 2016

Yes, it is important to go on sales calls to important accounts, and to do well customer visits, discussing roadmaps, support issues, and the state of the market. Their value is in the rich information that is gleaned. Structured Customer Visits are a valuable tool for the marketer or product manager.

User Testing

The Product Coalition

FEBRUARY 24, 2023

And so, the CPO finds himself in a position where he needs to deliver a clear roadmap, although the ground keeps shifting. By highlighting how customer feedback is being used to inform product development, the CPO can demonstrate how the product is tailored to meet the target market’s needs. What can be done?

Startups

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Create a product roadmap to get everyone on the same page and outline key development stages.

Data Visualization

Mind the Product

JANUARY 22, 2019

Noticing early indications of patterns of behavior can help product managers to plan ahead and work specific questions into their learning roadmaps. As a product manager I’m always looking for signals and patterns, and evaluating what early trends could mean for my products, and now for product practice.

Research Software

Userpilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. Roadmapping should focus on product vision and delivering key business objectives. 4: Roadmapping. #5: 1: Market research & user research. #2:

Product Research

Alchemer Mobile

JANUARY 4, 2023

Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. For more information about Alchemer visit www.alchemer.com. For more information on Apptentive visit www.apptentive.com. About Apptentive.

Feedback Software

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. That’s where product marketing managers can help.

Product Research

The Basics of Product Management

JUNE 21, 2020

These two questions form the basis of any good product roadmap. Learn how to create the best product roadmap. Learning how to build a product roadmap is a key requirement to break into product management. The ability to prepare a great roadmap is one of the must have skills for any Product Manager. Roadmap Guidelines.

Definition

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile

Roman Pichler

JANUARY 9, 2018

The stakeholders should regularly attend product strategy and roadmap reviews, as well as sprint review meetings. This is time-consuming, and it is likely to lead to misunderstandings and loss of knowledge—it is hard to precisely capture the discovery learnings, and written information is open to misinterpretation.

Product Research

The Product Coalition

SEPTEMBER 21, 2020

Amazon, Netflix and Google have dedicated considerable resources to create an experimentation framework and culture to inform their business decisions. The best way to keep the team moving is to treat the experiment roadmap like a game of battleship. In the next article I will cover “ How to create a powerful experimentation roadmap?”

Customer Experience

Userpilot

NOVEMBER 29, 2023

TL;DR Product research tools are platforms used by product managers to gather, analyze, and interpret data related to their products and user behavior. A solid research tool to gather high-quality data through market research, surveys, and great reporting tools. What benefits do product research tools bring?

Research Software

The Product Coalition

MARCH 13, 2023

During the conception stage, market research is conducted to identify gaps in the market and understand customer needs. This research helps to identify potential opportunities for new products. During this phase, the team creates a comprehensive plan for how to bring the product to market.

User Testing

Userpilot

AUGUST 18, 2024

To create a successful product strategy, you’ll need to research your market , identify your target audience, and define your unique value proposition. Next, create a product roadmap that outlines your product development process and a pricing strategy that keeps you competitive. There are four key steps to follow: 1.

Data Visualization

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. They keep the Product Manager supplied with the tools and information they need to get their job done.

Product Research