Melissa Perri

JULY 23, 2024

Other companies that are well-versed in role definition usually need help in the Product Strategy and Product Operations department as they scale.The Product Strategy category is a frequently weak area - sometimes not due to the quality of the vision and strategy, but to the way it's deployed.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Product Innovation Educators

JUNE 29, 2020

Leaders of product management need agility, influence, trust, empathy, and motivating vision. Hard skills like market research or roadmapping are important, but they’re not enough. 17:30] Tell us about product vision. When you make a major change to an existing product, revisit the vision and adjust if necessary.

Agile 276

Agile Product Management Product Manager Workshop 276

Alchemer Mobile

MARCH 13, 2024

Since I joined Alchemer, I’ve had the vision first to improve product performance and operations, followed by product delivery and engineering, and now I want to help our customers gain insight and business value from their data,” said Brandi. For more information about Alchemer visit www.alchemer.com.

Feedback Software 242

Feedback Software Research Software CTO Technology 242

Product Innovation Educators

MARCH 4, 2024

5:15] What did market research show about why consumers were switching to non-alcoholic beverages? We didn’t see ourselves in the economy segment; that didn’t make sense with the vision of a premium perspective. The challenge of product managers is how we translate that PowerPoint vision into reality.

User Testing 301

User Testing Vision Naming Branding 301

Product Innovation Educators

SEPTEMBER 9, 2024

” By continually improving our skills, staying informed about industry trends, and applying best practices in product management, we can chart a clear course towards creating products that truly resonate with customers and drive company success.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

UX Studio

NOVEMBER 3, 2017

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.

Vision 96

Vision User Testing Product Research Workshop 96

Melissa Perri

JUNE 29, 2017

While Scrum has a lot of information on the processes and rituals of what to do as a Product Owner, it leaves lots of questions that are important for creating successful products unanswered. These mostly center around "How do we know we are building the right thing?" You should never be doing all this work at once.

Product Management 325

Product Management Product Manager Product Research Customer Experience 325

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 279

Agile Product Research User Testing Feedback Software 279

The Product Guy

OCTOBER 8, 2024

At its core, stakeholder management is about building strong relationships, fostering trust, and ensuring that everyone is working toward the same product vision. Alignment : The most effective product teams are those where all stakeholders are aligned on the product vision and goals.

Customer Feedback 150

Customer Feedback Data Visualization Product Management Product Manager 150

The Basics of Product Management

JUNE 22, 2025

From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy. Balance short-term wins with long-term vision.

Artificial Inteligence 52

Artificial Inteligence Data Visualization User Testing Product Research 52

Roman Pichler

FEBRUARY 19, 2024

Here are three signs that you are at this level: You engage in strategizing work , such as market discovery and market research, competitor research and competitive analysis, business modelling and financial forecasting, strategy validation, and selecting and applying the right key performance indicators (KPIs).

Product Research 289

Product Research Product Management Product Manager Customer Experience 289

Userpilot

JULY 24, 2024

Start by defining product vision and mission to give clarity to your team and determine the right direction to move. Conduct market research and analysis to understand the current state of products in your industry. So, it makes sense that the first step of your product strategy framework is to define product vision and mission.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

AUGUST 2, 2023

If you’ve ever dreamt of creating a card game app similar to the widely-loved Rummy, this comprehensive guide will take you through the essential steps to bring your vision to life. Conduct thorough market research to identify successful Rummy apps and discern their key features, user interface, and user feedback.

Research Software 147

Research Software Feedback Software Weak Development Team User Testing 147

Alchemer Mobile

JANUARY 4, 2023

Alchemer is excited that the Apptentive team shares our vision to make every customer and employee voice matter.”. Alchemer and Apptentive will offer their combined set of solutions to customers effective immediately and will soon launch new, integrated solutions for the market. About Apptentive.

Feedback Software 130

Feedback Software Research Software User Testing Customer Feedback 130

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. The post A Brief Guide to Product Discovery appeared first on Roman Pichler.

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Alchemer Mobile

FEBRUARY 2, 2021

Your answers to these three questions will inform the rest of your app marketing. For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Participating in these groups is a great way to conduct market research (What is your target market talking about?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. That’s where product marketing managers can help.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. They keep the Product Manager supplied with the tools and information they need to get their job done. Launch: A PM’s job doesn’t end at launch, that’s for sure!

Product Research 148

Product Research Data Visualization User Testing Research Software 148

Imaginary Cloud - Design

AUGUST 19, 2021

However - and despite its utility - Design Research is frequently overlooked and ignored since its definition, purpose, and role are not well understood by many companies. Most of the time, the information they gather is rudimentary, compromising the data value and preventing the design research process from being thoughtfully applied.

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

JULY 16, 2024

Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Develop the product vision and expand on the strategy. Develop the product vision and strategy Armed with research insights, the technical product manager crafts a compelling product vision.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Product Innovation Educators

FEBRUARY 22, 2021

Market research and focus groups can verify some hypotheses, but the best ideas come from looking for a unique solution to a customer problem. Jeff Bezos has a saying, “Stubborn on the vision and flexible on the details.” Action Guide: Put the information Colin and Bill shared into action now.

Customer Feedback 215

Customer Feedback User Testing Product Management Product Manager 215

Product Talk

SEPTEMBER 11, 2019

So, the work I do—and have been doing for most of my career—is about taking in gobs of information, synthesizing it, forming a point of view, and getting people excited to make the point of view better based on what they know. Do you generally do the research on your own or have others who are participating with you? Tweet This.

User Testing 256

User Testing Research Software Data Visualization Feedback Software 256

Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Apply for this position. Apply for this position. About Feedly.

Marketing 118

Marketing White Paper User Testing Customer Experience 118

ProductPlan

JUNE 8, 2021

Market research—Reveals how others tell their stories and perceive the audience. Customer feedback—A door into what’s happening and the trends and evolution in the market. Aside from generating revenue, it’s also important to check if the solution aligns with the business’s direction, vision, and values.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. Use a range of techniques and tools, like interviews, surveys , and product analysis to collect diverse user data to inform screening. In addition, carry out market research to assess the competitive landscape and identify market gaps.

Data Visualization 105

Data Visualization Product Research User Testing Research Software 105

Product Management University

NOVEMBER 21, 2022

Adding a product portfolio manager role (PPM) can unite disparate teams by rallying them around a single vision and establishing high-level milestones for the product portfolio as a whole. Which vertical markets (considering your entire portfolio) are most conducive to 15% growth and 30% margin?

Management 130

Management Management Research Software White Paper 130

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Roman Pichler

JANUARY 9, 2018

To get your focus right, consider using a tool like my Product Vision Board to capture your idea, and identify assumptions and risks. Minimise the amount of time you spend on product discovery in order to accelerate time-to-market. Do Just-Enough Product Discovery Work.

Product Research 182

Product Research Technical Advisors User Testing Research Software 182

The Product Coalition

MARCH 19, 2021

With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research. During your target market research, you identified some of the common problems your audience has and how your product might address relevant issues.

Development 138

Development Product Research Research Software Technical Review 138

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Conduct market research to identify gaps Market research is one of the key TPM responsibilities.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Product Innovation Educators

DECEMBER 12, 2022

Everyone has their point of view, and it’s up to you as the product manager to articulate not the ordered list of features but your vision for the future of the product, why it’s so great for the customer and the company, and how you will measure success with dollars and cents for the company. What are you going to do about it?”

Product Research 223

Product Research User Testing Workshop Management 223

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Data analysis is vital for informed decision-making. Conducting market research As a product manager, your job is to shape the product vision and strategy.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Product Research 105

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. They believe so strongly in their vision that they assume it’s universally appealing. This belief makes you disregard market research because you feel you already know everything customers want.

Branding 98

Branding User Testing Product Research Data Visualization 98

Userpilot

AUGUST 29, 2023

A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Here’s why it’s important: Defines a product vision and aligns strategy with organization goals. Champions a customer-centric approach.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

MAY 29, 2024

The product design process extends beyond the product designer's role, often requiring cross-functional collaboration among product designers , visual designers, UX designers, researchers, industrial design specialists, marketers, and engineers. Conduct user research to understand your target audience.

Data Visualization 105

Data Visualization Feedback Software Research Software Analytic Tools 105

Userpilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104