Mind the Product

DECEMBER 12, 2019

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth.

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The Product Coalition

OCTOBER 20, 2020

It’s understandable that most of us don’t make time for personal development. Who wants to spend time after a hard day of work learning and developing when they could be kicking back with a beer and watching The Crown? A few months ago, I introduced a concept I have developed called the PM, or Product, Quadrants.

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The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. That morning I attended my informal high-school reunion. By the way, it wasn’t like I was thinking to myself: “I feel bad, let’s try Facebook because they are supposedly the solution”. And yes, even Facebook had one.

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The Product Coalition

MARCH 29, 2021

So while preparing for the ProductTank Rotterdam panel discussion, I decided to take the time and actually write a piece about “Killing Product Features”, sharing my learnings, since this is something that product people come across and usually feel quite stressed with handling it. Is it maybe diluting our product fundamental value?

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Weak Development Team User Testing Customer Experience Product Research 109

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

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Mind the Product

FEBRUARY 25, 2020

It’s not rocket science that awesome products come from awesome teams, so what’s the key to creating and managing a team that’s designed for maximum impact? Here, taking advice from a number of product pros, we look at a selection of ways to build product teams and empower them to achieve success.

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Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. It helps you find product-market fit and gives your team direction.

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The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

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Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

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User Testing Product Research Feedback Software Customer Feedback 86

Intercom, Inc.

SEPTEMBER 10, 2020

What kind of information drives that decision: is it subjective and qualitative, or objective and quantifiable? It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. This has created large amounts of data for running teams. . Mark couldn’t disagree more: .

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Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. Why do developers overengineer software products?

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Mind the Product

MARCH 12, 2020

It defines, communicates, supports, and improves important operations which can be standardized, such as communication, planning processes, team gatherings, and training. What product ops is. How it’s become a critical function for scaling effective product teams. What Product Managers do. Supporting onboarding.

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Userpilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

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Mixpanel

MAY 8, 2023

Growing a digital product and company is a multi-team sport. For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. This is why we launched Mixpanel Marketing Analytics.

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Userpilot

JULY 27, 2023

They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. What to do before building a team for your SaaS company You can’t just jump into hiring without some forethought, or you’ll make many mistakes.

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The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. Not all markets want to buy this way.

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Ronke PM

AUGUST 16, 2023

Table of Contents Technical Support Customer Success/Relationship Managers Marketing Sales Team Data Scientist Finance UX Researcher UX Designer Content Designers and Conversational Designers Engineering Legal Security (IT) PMO (Product Management Office) (Bonus!) This act helps me to put myself in the customers’ shoes.

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Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

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Userpilot

MAY 19, 2022

Product excellence is a framework that relies on user feedback to inform product strategy and roadmap for faster delivery of products. Successful products satisfy user needs. A successful product manages to deliver value to customers. Kano model helps you prioritize feature development.

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The Product Coalition

MARCH 29, 2018

I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” Where do your teams agree on low scores?

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Userpilot

MARCH 28, 2024

User analytics play an essential part in the product development and management process. It also explores different kinds of user data analysis, shows you how to conduct it, and introduces a few product analytics tools with the necessary functionality. product marketing manager ). Team collaboration (e.g.

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The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

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Userpilot

MARCH 8, 2022

User behavior analytics helps you flag underperforming features and modify onboarding experiences to improve feature discovery. 51% of users won’t return to a company if they’ve had bad experiences with it. User analytics also provide insights into how users interact with products at every stage of the user journey.

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Userpilot

MARCH 27, 2023

We finish with an overview of product analytics tools that your team can benefit from. TL;DR Product analytics is the process of collecting and analyzing usage data to get an objective and unbiased picture of user behavior in-app. It focuses on measuring the performance of marketing campaigns or strategies.

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Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Build a product that users love by delivering value and a good product experience.

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Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Good user personas help you to design better products for your target users and achieve PMF. User persona example for Userpilot.

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The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

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User Testing Customer Feedback Customer Experience Data Visualization 122

Userpilot

FEBRUARY 26, 2023

TL; DR A customer retention survey is a great tool to learn more about customers’ feelings regarding your product and customer experience. The goal is to get valuable insights into customers’ needs and use this information to improve retention. How would you feel if you could no longer use our products?

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Userpilot

JULY 31, 2023

In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. Roadmaps are a new Pendo feature for communicating and sharing product vision.

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Userpilot

MAY 5, 2022

Product managers lead interdisciplinary product teams to deliver products that bring value to customers. The product management process is a set of steps taking the project from the initial concept to the final product. The product development process is one aspect of the product management process.

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Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. Have you ever considered that good products can’t sell themselves? Getting to product/market fit is only half the battle.

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The Product Coalition

FEBRUARY 12, 2024

Early in the pandemic, this led me to resent virtual meetings, especially virtual product review meetings. This particular product review meeting was a breaking point. I struggled to figure out how to run the product review meeting effectively. As a result, the team struggled with how to prepare. Why was this prioritized?”

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The Product Coalition

AUGUST 9, 2021

Photo by Jess Bailey on Unsplash I was a manager long before I was a product manager. In one of my roles as an R&D manager, I inherited an employee from one of the other teams on the day I joined. This employee got me to crying (literally, not figuratively) multiple times, and had a negative impact on the entire team.

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Userpilot

APRIL 13, 2022

Click tracking is an essential method for uncovering weak spots in the product UX and the user flow by analyzing how users engage with your UI. The main idea of click tracking is watching how users interact with your product to discover friction points. This can be a broken link, poor onboarding , confusing UX, etc.

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Userpilot

OCTOBER 27, 2022

Iterative testing should happen at every stage of product design. Once you start developing a feature, you should also test it regularly. Iterative testing allows product managers to find and fix problems early on before they become more difficult to rectify. Why is conducting iterative testing vital for product managers?

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The Product Guy

FEBRUARY 27, 2018

We had just hired a new VP of Product who was radically (and rapidly) changing our product development process, and our engineers – based remotely, in Argentina – were struggling to keep up. “To Second, and more important, it shows the demotivation and binary thinking that can result from bad or nonexistent communication.

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Amplitude

MAY 1, 2017

Out of thousands of different mental models, some apply uniquely well to helping teams building great products. Here is a list of nine mental models to use when thinking about and solving problems for your product. Mental models you need for product development: 1. Product/market fit. Causal loops.

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