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Product Vision FAQs

Roman Pichler

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision? Who Owns the Product Vision?

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Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring. Target Group is (too) Big and Heterogenous.

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

Building the Foundation for Product Vision This activity serves as a bridge between problem validation and product vision development. By identifying and validating solutions before creating a product vision, product managers ensure they’re building on solid ground rather than assumptions.

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Driving Impact Through Influence and Experimentation: Key Insights from TPG Live

The Product Guy

The discussion emphasized that product managers need to: Actively Listen: Understand the perspectives of cross-functional teams and stakeholders to create a shared vision. Leverage Data: Use findings to guide decisions, reduce uncertainty, and inform future product iterations.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.

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Double Vision: Choosing the Right Approach to Capture the Product Vision

Roman Pichler

Listen to the audio version of this article: [link] Option 1: The Vision Captures Strategic Decisions Your first option is to view the product vision as a statement that captures strategic decisions like the product’s users and customers, its value proposition, and its standout features. Shared : The individuals support the vision.

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521: Leadership Crossroads–What Every Product Manager Must Know Before Their Next Move – with Kimberly Bloomston, CPO

Product Innovation Educators

Kim developed what she called a “superpower” – the ability to remember information without fully understanding it initially, then gradually connecting the dots as her knowledge grew. Her approach was to acknowledge knowledge gaps openly while demonstrating steady progress in understanding the technical aspects of the role.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process.