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Four Key Product Management Lessons from a Product Manager at Mailchimp

Alchemer Mobile

What have been your favorite ways to connect and get feedback from your customers? So a lot of times, it comes down to: How do I manage the expectations of somebody who’s measuring something completely differently from me and reconcile that with my own KPI?” Because you’re never going to find the perfect fit.

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Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Stop talking about customer-centricity; turn it into action. Every company says they’re “customer-centric,” but very few actually are. So, we won’t waste your time. So, we won’t waste your time.

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Stepping up Your A/B Tests

Mind the Product

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. Brainstorm your A/B tests. Prioritise your A/B tests.

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What is a Segmentation Survey? Questions, Examples & Use Cases

Userpilot

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

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14 Best Customer Analytics Platforms in 2024

Userpilot

As you’re researching customer analytics platforms, you’ve probably noticed how hard it is to find reliable information on the available solutions. TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data. Want to get started with customer analytics? Let’s dive in!

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OKR in Product Design

UX Planet

OKR vs KPI Before we dive into individual parts of OKR, it’s essential to explain the difference between KPI and OKR. Many people believe that KPI and OKR are the same thing, which is untrue. KPI and OKR serve different purposes. KPI and OKR. KPI helps us evaluate how well something is working in our organization.

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10 User Persona Examples for SaaS Products and How to Create Them

Userpilot

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. In this article, we’ll take a quick look over what a user persona is and how to create one. What is a user persona? How to create a user persona?