Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing 183

User Testing Product Marketing Marketing Product Research 183

Melissa Perri

JANUARY 4, 2020

We started seeing the need for product leadership, even at the largest of companies. -- 2011: "What is a user story?" There will be more CPOs and leadership positions in product, but not enough people to fill them. Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Product Innovation Educators

SEPTEMBER 9, 2024

We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. Introduction: The Role of Product Managers in Innovation As product managers, we’re at the forefront of innovation in our companies. But there’s more to innovation than just creating new products.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. So youre asked to do a market analysis to make sure stakeholders are confident in your plan. Executive stakeholders want things that drive growth. Is it bulletproof?

Product Management 130

Product Management Product Manager User Testing Management 130

The Product Guy

NOVEMBER 26, 2024

Far from dictating terms, PMs serve as facilitators, synthesizing input from engineers, designers, marketers, and other stakeholders to ensure that products meet customer needs and business objectives. Product managers don’t wield the top-down authority that CEOs do; instead, they lead through influence, alignment, and empathy.

Weak Development Team 170

Weak Development Team Product Management Product Manager Research Software 170

Alchemer Mobile

JUNE 17, 2025

We treat employee input as a strategic asset—one that shapes our policies, our perks, our leadership practices, and how we show up for one another. Whether it’s through regular engagement surveys, Q&A with the leadership team, or off-site bonding events, our employees help steer the direction of the company. Join the team!

User Testing 100

User Testing Customer Feedback Product Research Feedback Software 100

Alchemer Mobile

MARCH 13, 2024

Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers LOUISVILLE, COLORADO, March 13, 2024 – Alchemer, a global leader in experience management and enterprise feedback technology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award.

Feedback Software 242

Feedback Software Research Software CTO Technology 242

Product Talk

MAY 18, 2022

You might need to get buy-in or support from leadership, you may need to collaborate with user research or data science teams, and you will likely experience some overlap with customer-facing teams like sales, marketing, and customer success. We see similar tendencies on the marketing side. Get in touch here. Tweet This.

User Testing 309

User Testing Customer Experience Customer Feedback Product Research 309

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. And if you are a sufficiently large company, portfolio strategy is the intermediary.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Product Innovation Educators

JUNE 29, 2020

Hard skills like market research or roadmapping are important, but they’re not enough. Product leaders can’t succeed if they neglect people skills and leadership skills. Hard skills like market research or roadmapping are important, but they’re not enough.

Agile 276

Agile Product Management Product Manager Workshop 276

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. 4:07] How does market segmentation influence product strategy? In customer research, we’re trying to understand what problems our customers face and how much they value solutions to those problems. Dan is the founder of ?

Marketing 156

Marketing User Testing Research Software Product Research 156

Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. Speaking the language of development and being fluent and conversant are requirements for product leadership. They need a more holistic view on the business.

Technical Review 251

Technical Review Research Software Finance User Testing 251

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Roman Pichler

FEBRUARY 19, 2024

Here are three signs that you are at this level: You engage in strategizing work , such as market discovery and market research, competitor research and competitive analysis, business modelling and financial forecasting, strategy validation, and selecting and applying the right key performance indicators (KPIs).

Product Research 289

Product Research Product Management Product Manager Customer Experience 289

Alchemer Mobile

JUNE 17, 2025

The platform is used by companies worldwide to collect customer feedback, run employee engagement studies, conduct market research, measure brand sentiment, and more. Alchemer gives CX, marketing, product, HR, and market research professionals clear, actionable insights. The post Alchemer Named to Inc.’s

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Naming Feedback Software Research Software User Testing 100

Product Innovation Educators

JUNE 24, 2024

However, as Mary Baird’s inspiring story shows, a successful pivot from nonprofit leadership to product management is not only possible but also incredibly rewarding. However, Mary’s experience in nonprofit leadership provided her with a unique set of transferable skills that would prove invaluable in her new role.

Product Management 249

Product Management Product Manager User Friction Product Research 249

The Product Guy

OCTOBER 8, 2024

This can make managing expectations difficult, especially when dealing with senior leadership. Understanding Stakeholder Dynamics Stakeholders in product management aren’t just limited to your direct team; they encompass leadership, cross-functional teams, customers, and even external partners.

Customer Feedback 150

Customer Feedback Data Visualization Product Management Product Manager 150

The Product Guy

MARCH 17, 2018

Keywords: Android and IOS mobile , Data analysis, leadership, management, Market Research. Product Owner, Servicing @ Capital One (New York, NY). Keywords: agile, b2b, ci/cd, roadmap. Product Manager, DOWN @ Paktor Pte Ltd (Open to Remote).

Finance 150

Finance Product Research B2B Data Visualization 150

Alchemer Mobile

AUGUST 28, 2023

Key leadership addition positions Alchemer to continue impressive organic and acquisition momentum. Hodges will assume full responsibility for Alchemer’s go-to-market operations, including domestic and international sales, partnerships, new and expansion sales, customer retention and account management, and sales operations. “We

Feedback Software 130

Feedback Software Research Software User Testing Product Research 130

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Customer and market insights. While it’s true, you may have less opportunity to be strategic as a junior product person, Melissa says you can still flex those muscles. Preparing for the C-Suite.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Product Innovation Educators

FEBRUARY 22, 2021

Our 14 leadership principles are woven into the DNA of everyone who works there and every process in the company, and six of them are directly related to innovation: Customer obsession—people wake up every day trying to figure out how to delight their customers. And, they are here to share their insights with us. .

Customer Feedback 215

Customer Feedback User Testing Product Management Product Manager 215

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. Customers come with a set of expectations—whether it’s ease of use, reliability, or customer support—that are shaped by prior experiences, market trends, and your product messaging.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

The Product Coalition

AUGUST 17, 2022

Here are a few other ways research tells us you can help your team gain a super identity, so that it can reach higher performance: Encourage the team to take risks Don’t force social cohesion?—?a

User Testing 146

User Testing Research Software Product Research Market Research 146

Product Talk

SEPTEMBER 11, 2019

She has a relentless focus on finding good markets, a strong sense of urgency to ship a product, and the track record to show that her process works. Instead, I just kept my focus on the market, learning as much as I could about the problems I was trying to solve—I’d let myself get frustrated with them. It’s the same for the market.

Research Software 256

Research Software User Testing Data Visualization Feedback Software 256

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Product Innovation Educators

DECEMBER 12, 2022

10:49] What are the challenges that leaders face in getting other senior leadership in the organization aligned around feature prioritization? I did a bunch of research, and I think there was an opportunity for product-market fit there. I spluttered for a minute and came up with a few ideas the marketing team could do.

Product Research 223

Product Research User Testing Workshop Management 223

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Know the Difference Between Product and Content Marketing. Both product and content marketing have a place in your overall strategy. Product marketing isn’t as subversive.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Know the Difference Between Product and Content Marketing. Both product and content marketing have a place in your overall strategy. Product marketing isn’t as subversive.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Product Innovation Educators

SEPTEMBER 1, 2017

A colleague recently told me about the overt biases of a market researcher he worked with. In this case, the researcher admitted that he focused on data that helped him defend his perspective of product strategy and ignored data that didn’t support his position. 5 actions that make product marketers successful.

Data Visualization 121

Data Visualization Customer Feedback Product Management Product Manager 121

Userpilot

MAY 27, 2025

Use your background in developing digital products, encouraging collaboration on growth projects across departments, ensuring product quality, and demonstrating effective leadership to support Firefox’s growth. Strong team leadership: 5+ years of direct PM management experience. Image] Who would be the best fit for this job?

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Outline a marketing plan to promote your product across multiple channels and drive sales.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. Here’s a simple guide to help you through the process.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

APRIL 24, 2025

Your decisions will be backed by data-driven insights, leveraging A/B testing and user research to optimize the engagement loops and retention strategies that keep users inspired and returning again and again. Someone who thrives in cross-functional environments and can influence senior leadership through data-driven insights.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Userpilot

JULY 25, 2024

Their responsibilities also include collaborating with engineering, design, and marketing teams, creating user stories, and ensuring product features align with user expectations and business goals. They focus on understanding customer needs, analyzing market trends, and aiding in developing and improving product features.

User Testing 94

User Testing Analytic Tools Data Visualization Feedback Software 94

The Product Coalition

MAY 13, 2020

Marketing ops, sales ops, and DevOps have been an essential part of business for years. Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. For example, marketing might ask for NPS scores.

Product Research 148

Product Research Data Visualization User Testing Research Software 148