Melissa Perri

JANUARY 4, 2020

They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "Product reports to the CPO." We started seeing the need for product leadership, even at the largest of companies. -- 2011: "What is a user story?" Product Strategy = Company Strategy in this case.

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

NOVEMBER 20, 2023

While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Product vision.

Analytic Tools 91

Analytic Tools Feedback Software Research Software User Testing 91

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and executing product initiatives, they’re the visionary behind the product’s success.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

User Testing 62

User Testing Marketing Research Software Product Research 62

Userpilot

NOVEMBER 23, 2023

TL;DR Hard skills, like technical knowledge, are job-specific and enable product managers to perform their core responsibilities. Soft skills, like communication or leadership , are more general and can be used in different contexts. Conducting market research As a product manager, your job is to shape the product vision and strategy.

Analytic Tools 86

Analytic Tools Research Software Data Visualization Product Research 86

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Champions a customer-centric approach.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Research Software 91

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. Product launch manager job description.

Product launches 89

Product launches Product Research User Testing Research Software 89

Userpilot

AUGUST 21, 2023

Because of the multifaceted nature of this role, it can be hard to figure out what you should look for in a new product management hire. TL;DR Product managers need to have good problem-solving, communication, and leadership skills. Leadership. What is product vision? How to set a product strategy?

User Testing 79

User Testing Research Software Feedback Software Product Research 79

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 110

Technical Advisors Product Research Analytic Tools User Testing 110

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy. Customer and market insights. Start today by asking yourself how your product relates to revenue or cost. Preparing for the C-Suite.

User Testing 210

User Testing Product Research Customer Feedback Customer Experience 210

CardBoard

AUGUST 24, 2023

Product Ops is the behind-the-scenes function that streamlines the journey from a product idea to its delivery in the market. Imagine a team that aligns your product strategy with your business goals, fosters communication between different teams, and sifts through data to provide valuable insights.

Data Visualization 52

Data Visualization Product Research Customer Feedback Feedback Software 52

ProductPlan

OCTOBER 4, 2022

In a world of data-driven decision-making, it’s essential to factor in what’s happening in the rest of the market. Your customers and prospects don’t live in a vacuum, nor can your product strategy. Implementing competitive intelligence as a strategy helps uncover future opportunities and risks. Who are our competitors?

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

ProductPlan

JANUARY 27, 2022

Based on this survey of thousands of product management professionals, some common themes emerge. Product teams are spending on things that make them work better, smarter, and faster. They’re also investing in activities that help them better understand their market and customers.

Data Visualization 89

Data Visualization User Testing Product Research Reporting Tools 89

The Product Coalition

MAY 15, 2019

As the name the “Brand Men” suggest the origins of Product Management was truely in marketing. Largely contained to that area, Product Managers were focused on product sales through pulling promotions, price and marketing levers, largely leaving the development of the actual product to others.

Product Management 92

Product Management Product Manager User Testing Product Research 92

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. But product vision alone is not enough. Product Strategy. Read five steps to a winning product strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Usersnap

FEBRUARY 23, 2022

8 Traits of Effective, PLG-Minded SaaS Product Managers Best Practice Checklists for SaaS Product Management in 2022. What is SaaS Product Management? SaaS product management is the integral process and execution of bringing a company’s digital product line to market (e.g. “Go-To-Market”),

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Note: not all the gaps are product gaps.

Startups 78

Startups User Testing Customer Experience Roadmap 78

Product Beautiful

AUGUST 24, 2016

But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message. While some product managers have a sales background, most don’t. Create your own event.

Events 40

Events User Testing User Friction Strategy 40

Userpilot

AUGUST 13, 2023

Instead of relying solely on your intuition, supplement it with insights from market and customer research or feedback to inform prioritization decisions. A feature prioritization framework helps the product team to deliver high-impact features. Second, it leverages their unique expertise and perspectives.

Data Visualization 86

Data Visualization User Testing Customer Experience Feedback Software 86

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Goal-setting framework.

Research Software 83

Research Software Analytic Tools Feedback Software User Testing 83

Userpilot

JULY 8, 2021

Product Management Certification by Product School is a cohort-based course that gives you a certificate recognized by hiring managers globally. A product manager course for advanced/pro product managers should teach you how to move from product execution to product strategy. Mode: Online.

User Testing 60

User Testing Research Software Analytic Tools Feedback Software 60

Mind the Product

AUGUST 9, 2017

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy. The global smart home market is expected to grow at a CAGR of 14.5%

Artificial Inteligence 133

Artificial Inteligence Research Software User Testing Product Management 133

ProductPlan

JANUARY 21, 2022

Based on this survey of thousands of product management professionals, some common themes emerge. Product teams are spending on things that make them work better, smarter, and faster. They’re also investing in activities that help them better understand their market and customers.

Data Visualization 52

Data Visualization User Testing Product Research Reporting Tools 52

Product Innovation Educators

SEPTEMBER 1, 2017

It’s a critical perspective and one successful product managers and business have… [link]. How product managers can avoid bias. A colleague recently told me about the overt biases of a market researcher he worked with. His bias defeats the purpose of research. 5 actions that make product marketers successful.

Data Visualization 48

Data Visualization Customer Feedback Product Management Product Manager 48

ProductPlan

FEBRUARY 21, 2019

Considering the leap from being a product manager to a leadership role, but not sure what’s involved in managing product managers? The responsibilities of product leadership and the skills required, are very different those of a product manager. What does managing a product team entail?

Product Management 66

Product Management Product Manager Management Management 66

The Basics of Product Management

JUNE 21, 2020

The product roadmap is the foundational guiding document that defines the vision for the product. It is a product strategy document that is used as a source of truth by the product team, the development team, external stakeholders, etc. Product Roadmap Tools. The goal is to keep the customer hooked.

Definition 59

Definition Roadmap Product Research User Testing 59

Bain Public

MAY 29, 2020

Coaching and mentorship play a significant part in the success of startups - it allows them to transform and excel in their market and industry. At Bain Public , we believe a great product should be the first focus of every startup. It’s a combination of skills that lead to building great products. You have to find a balance.

CTO Coach 52

CTO Coach Research Software Feedback Software Startups 52

UX Studio

JUNE 30, 2023

San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency. They’re also dedicated to providing ongoing support for marketing and creative projects.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

ProductPlan

APRIL 27, 2023

When an organization decides to broaden their services portfolio, they not only bring more value to customers, they also open new streams of revenue outside of traditional product-generated revenue. What Does It Mean for Product Managers? Product teams play a huge role in service transformation. What Drives It?

Data Visualization 40

Data Visualization User Testing User Friction Research Software 40

The Product Coalition

DECEMBER 11, 2023

As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better. In one of my early career roles, I was brought into the company as a development team leader with a very specific task they wanted me to lead.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

Userpilot

AUGUST 26, 2021

One of the factors that drive the success of SaaS product management is how aligned the product team is with the customer success team. Data-driven growth is an important element of SaaS product management because it can inform your product strategy and also provides you with evidence to back up your decisions.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

The Product Coalition

JULY 29, 2019

The minimum conditions I believe there are some basic conditions that need to exist to let a remote PM performing his job effectively: Access to customers : you can’t build a product strategy and a roadmap purely based on market research and data. You need to get access to the voice of customers. I do it every day!

Product Management 60

Product Management Product Manager Weak Development Team Management 60