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How I treat creative copy like a product—using data

Mixpanel

Product and growth managers often build onboarding flows that get users to this moment fast. Keyword research. As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work. You could learn to do it yourself.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

How do product managers identify market gaps? Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Tracking user behavior in-app enables product teams to find ways to improve product experience.

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4 ways to accelerate sales using the Intercom integration with HubSpot

Intercom, Inc.

Successful sales and marketing teams understand the most important element of the buyer’s journey – the person behind it. Learn how to better understand, nurture, and convert leads with the Intercom integration with HubSpot. Provide sales teams access to key HubSpot lead data directly from Intercom messages.

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What is conversational AI?

Intercom, Inc.

Unlike traditional conversational technologies, which deliver pre-written scripts and dialogues to users when prompted by specific keywords, conversational AI recognizes and responds to the content of a user’s query by leveraging two complementary artificial intelligence technologies: natural language processing (NLP) and machine learning.

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Feedly is hiring a Marketing Automation Manager

Roy Madden

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. You will own our Hubspot environment across the Marketing, Sales and Customer Success teams, and be responsible for educating the broader organization on data hygiene and digital marketing best practices.

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Top 15 Digital Analytics Tools For SaaS Companies in 2024

Userpilot

SemRush – the best platform for marketing analytics and keyword research. Sprout Social – the best social media management platform. The path analysis tool in Userpilot enables teams to analyze user behavior by observing the entire customer journey users take inside the product. What is digital analytics? Enterprise.

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Top 15 Digital Analytics Tools For SaaS Companies in 2024

Userpilot

SemRush – the best platform for marketing analytics and keyword research. Sprout Social – the best social media management platform. The path analysis tool in Userpilot enables teams to analyze user behavior by observing the entire customer journey users take inside the product. What is digital analytics? Enterprise.