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Product Management University
APRIL 17, 2024
If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.
Product Talk
MARCH 13, 2024
These teams can rarely deliver value on their own. It’s easy for a back-end team to make decisions that limit what’s possible in the front-end. Feature parity across desktop and mobile is rarely what customers need or want. Tweet This So what happens when you want to make the switch from one type of team to the other?
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Product Management University
FEBRUARY 12, 2024
If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. You already know that. Figure out which segments are experiencing the most success with your product and determine how much runway is remaining and the revenue potential.
Product Talk
NOVEMBER 22, 2023
Opportunity solution trees are a simple way of visually representing the paths you might take to reach a desired outcome. The root of the tree is your desired outcome—the business need that reflects how your team can create business value. Next is the opportunity space. Below the solution space are assumption tests.
Alchemer Mobile
MAY 17, 2022
As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. The customers themselves are driving this change. What is a customer feedback solution? What is a customer feedback solution? Step 1: Identify gaps in customer feedback and set goals.
Product Talk
AUGUST 18, 2021
What is it? And what do you need to know about it? I’ve got you covered. What is Product Discovery? Product discovery is used to describe the work that we do to make decisions about what to build, while product delivery is the work we do to build, ship, and maintain a production quality product.
Product Talk
SEPTEMBER 13, 2023
You don’t necessarily need anyone’s permission to get started with continuous discovery. You can easily go through these activities on your own. There’s a reason why Teresa often refers to the product trio : Continuous discovery is more effective when you avoid turf wars and bring in different perspectives.
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