Product Managers Try To Decide How To Handle The Metaverse
The Accidental Product Manager
OCTOBER 30, 2023
As an example of what is possible, Molson Coors promoted its Miller Lite brand in a campaign around this year’s Super Bowl by opening the Meta Lite Bar, a virtual tavern, on a digital parcel in Decentraland. Patrons could also pick up Miller Lite digital NFTs such as a “Meta Lite” T-shirt for their avatars.
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