The Four Key Hurdles to Successful Product Launches
Pragmatic Marketing
MAY 14, 2019
It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc. People are busy, have reduced attention spans and are bombarded daily with ads and messages. This is unsurprising. Hurdle No. Hurdle No.
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