Remove Management Remove Marketing Remove Roadmap Remove Vision
article thumbnail

Building a Strong Product Vision and Strategy: A Roadmap to Success

The Product Coalition

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 125
article thumbnail

Agile vs. Roadmaps — Ending the Battle [+Webinar]

280 Group

Sign up for our October 15th webinar, Unlocking a More Strategic Product Roadmap using Agile , to learn more in-depth about taking your product roadmap to the next level using Agile. The Product Roadmap. Similarly, product roadmaps can offer transparency and clarity into where we’re going and how we want to get there.

Webinar 400
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Empowerment Levels in Product Management

Roman Pichler

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.

article thumbnail

The Art of Selling Your Vision: The Power of an Effective Product Roadmap

The Product Coalition

Are product roadmaps sales tools? Think of a product roadmap as a sales pitch for your product. Thinking of your roadmap this way is helpful when you want to get support from stakeholders and gauge interest from customers — important people who care about your product’s future. Absolutely! Build excitement.

Vision 110
article thumbnail

Successful Roadmaps Avoid One Thing: Drift

The Product Coalition

Golden rules for roadmap management. Everyone has a plan until they get punched in the mouth” — Mike Tyson I’ve wrestled with weak roadmaps — even some downright disasters. It was something that happened over time, a term I’ve coined ‘roadmap drift’. And we now had a handful of committed customers in the new market.

Roadmap 108
article thumbnail

7 Ways Product Marketers Can Collaborate with Product Managers to Move More Product

280 Group

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

article thumbnail

The Power of Product Lifecycle Management: Steering Product Roadmaps to Success

The Product Coalition

roadmaps?” Unfortunately, when it comes to product lifecycle management, it puts many off. Executing a product roadmap requires more. What the heck is a Product Lifecycle Management (PLM) anyway? When it comes to product lifecycle management, there is no shortage of frameworks. Queue the time travel music….