280 Group

OCTOBER 29, 2022

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

Product Research 296

Product Research Product Marketing Product Management Product Manager 296

280 Group

JUNE 18, 2020

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. At 280 Group, we like to put it this way: The Product Manager is responsible for putting the right product on the shelf.

Product Marketing 266

Product Marketing Product Management Product Manager Product Research 266

Product Management University

MARCH 15, 2023

Don’t sweat it, product manager purists. Building a product management organization in this manner gets you into your dream job, the strategic product management role you’ve always wanted, and your new title reflects your actual responsibilities. that maximizes the effectiveness of all product management roles.

Product Management 246

Product Management Product Manager Product Research Management 246

Product Management University

OCTOBER 10, 2023

Going all the way back to my practitioner days, it was apparent then that as product management goes, so goes the rest of the organization. That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. A market strategy does just that.

Product Strategy 130

Product Strategy Product Research Strategy Management 130

280 Group

JUNE 22, 2023

While product management has been around a long time, it’s only in more recent years that the role has become more popular. More and more the business world is embracing the value of product managers, and yet the role still often goes misunderstood. What is Product Management? What is a Product Manager?

Product Management 309

Product Management Product Manager Management Management 309

280 Group

AUGUST 14, 2023

For our next installment of our Women in Product Management Series, I interviewed Corre Curtice , Vice President of Product Management at Genesys. Key lessons learned: Stay open to new ideas, consider market readiness before launching products, and maintain internal alignment despite conflicting feedback.

Product Management 156

Product Management Product Manager Management Management 156

Product Management University

OCTOBER 16, 2023

If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric.

Product Research 147

Product Research Positioning User Friction Management 147

280 Group

FEBRUARY 4, 2022

This article details general Product Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Manager . The Product Manager must make sure that product development is aligned with customer interest and demands, and with the overarching trends impacting the marketplace.

Product Management 368

Product Management Product Manager Data Visualization Product Research 368

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market. What is product management?

Product Research 104

Product Research Onboarding KPIs Product Management Product Manager 104

280 Group

MARCH 11, 2022

This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . How do they do this?

Product Marketing 156

Product Marketing Product Research Management Management 156

The Product Coalition

JULY 25, 2023

Reverse Engineering of Corporate Choices in a series of articles, this time Twitter’s new vision of X. This ambitious vision aims to evolve Twitter into an all-in-one platform, encapsulating various online activities within a single application. A part of this vision is re-branding the bluebird to X.

Vision 110

Vision Customer Experience Entertainment Messaging 110

Userpilot

NOVEMBER 20, 2023

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. Tech PMs work actively with product teams on the product vision and strategy.

Feedback Software 106

Feedback Software Product Management Product Manager Analytic Tools 106

Userpilot

NOVEMBER 23, 2023

To be a kick-ass product manager , you need a very diverse skill set. This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. They aren’t specific to product management and are equally important across various roles and industries.

Product Management 105

Product Management Product Manager Analytic Tools Research Software 105

280 Group

OCTOBER 30, 2022

Dean shared with us what attracted him to Product Management, why it’s important to break the addiction to activities and spend more time in the problem space, and some advice for creating and leading a Product team that can scale. How and why did you break into Product Management?

Product Management 317

Product Management Product Manager Product Research Consulting 317

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Product Research 123

Product Research Roadmap Vision User Testing 123

Lead on Purpose

DECEMBER 26, 2018

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading →

Vision 202

Vision Product Research Product Management Product Manager 202

280 Group

OCTOBER 23, 2023

But as I watched my family lose themselves in the music, I couldn’t help but reflect on the journey of creating this cinematic masterpiece from a product management perspective. The Power of Market Understanding At the core of the Taylor Swift movie’s success is a profound understanding of the target audience.

Product Management 178

Product Management Product Manager Management Management 178

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management. Let’s dream for just a minute.

Onboarding KPIs 130

Onboarding KPIs Product Research User Testing Management 130

The Product Coalition

JANUARY 26, 2021

At the high end of the labor market, people make decisions based on other things: whether they get to work with great people, grow their strengths, and accomplish something meaningful. a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product.

Vision 183

Vision Product Research User Testing Customer Experience 183

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Onboarding KPIs 98

Onboarding KPIs Product Marketing User Testing Product Research 98

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing 121

User Testing Customer Feedback Customer Experience Vision 121

Product Management University

OCTOBER 13, 2023

For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product. Do you see what’s happening here?

Roadmap 130

Roadmap Product Research Management Management 130

The Product Coalition

SEPTEMBER 9, 2022

Product managers come in different shapes and sizes (i.e., However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. That’s where a market requirements document comes into play. specializations).

Product Management 121

Product Management Product Manager Document Research Software 121

The Product Coalition

NOVEMBER 16, 2023

Refusing conventional treatments, he embarked on a mission to heal naturally, a journey that would cultivate not just health but a vision. This vision materialized as UMZU , a company born out of his unwavering determination to offer natural healing paths to others.

Product Management 108

Product Management Product Manager Product Research User Testing 108

Product Management University

OCTOBER 17, 2023

Nothing eludes the ripple effect of your product management model, and sales enablement is no exception. Connecting Product Portfolio Management To Sales Enablement If you’re thinking, OK, so what does product portfolio management have to do with sales enablement, here’s your answer.

Product Research 130

Product Research Management Management Customer Experience 130

Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Alchemer Mobile

SEPTEMBER 30, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. Meet our product management experts. Ian Hassard , Senior Manager of Product Management at Auth0. Ian Hassard , Senior Manager of Product Management at Auth0.

Product Management 262

Product Management Product Manager Feedback Software Product Research 262

Userpilot

SEPTEMBER 20, 2023

The eternal debate: product manager vs. project manager. In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively.

Product Management 106

Product Management Product Manager Product Research Customer Experience 106

Product Management University

OCTOBER 11, 2023

They’re bombarding product management with critical enhancement requests just to get the customer up and running. Problem 3 Product managers are now forced to erect detour signs all over their roadmaps to get customers up and running (…we need the revenue). Product management has set everyone else up for success.

Product Research 130

Product Research Management Management Feedback Software 130

The Product Coalition

JUNE 11, 2023

One of the most frequently asked questions in the product field is what constitutes a great product manager. However, certain traits and backgrounds are often associated with great product managers. For example — If you are a product manager of a product for marketers, take the time to understand a marketer day, KPIs, etc.

Product Management 106

Product Management Product Manager User Testing Management 106

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.

Feedback Software 106

Feedback Software Data Visualization Analytic Tools Research Software 106

280 Group

JANUARY 15, 2020

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. .” ” — Director of Product Management, Fintech | Oakland, CA. The importance of product managers continues to rise.

Product Management 354

Product Management Product Manager Data Visualization Management 354

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Product Management 130

Product Management Product Manager Product Research Management 130

Userpilot

OCTOBER 11, 2022

What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements? Product vision and company vision overlap in single-product organizations.

Vision 111

Vision Product Research Analytic Tools User Testing 111

280 Group

JANUARY 13, 2021

This article details general Product Manager salary data based on salary information reported by Salary.com and Hired.com in January 2021. Status of the Job 2021: Product Manager. Interest in product management roles has soared in the past five years. Product Manager Salary for 2021. Product Manager Salary for 2021.

Product Management 266

Product Management Product Manager Product Research Data Visualization 266

The Product Coalition

SEPTEMBER 16, 2023

Drawing upon a rich vein of experiences — from leadership roles in engineering to insightful albeit brief stints as a founder and CTO and steering roles focusing on morphing concepts into market-ready products — my tenure in this vibrant ecosystem has been incredible.

Product Management 114

Product Management Product Manager Startups Management 114

280 Group

SEPTEMBER 9, 2019

The article is a synopsis of The Phenomenal Product Manager: Chapter Two , written by Brian Lawley. You’ve probably come across a few Product Managers who seem to stand out form the crowd – the ones that seem to be really good at what they do, whereas other Product Managers seem to have little or no clue. Leadership.

Product Management 225

Product Management Product Manager Management Management 225