Market Research Related Topics 
Product Innovation Educators
MARCH 3, 2025
She has worked closely with researchers at the MIT Sloan School of Management to experiment with new AI techniques and has successfully applied machine learning to answer her clients most difficult research questions. Carmel is passionate about the intersection of psychology and business.
Product Innovation Educators
DECEMBER 16, 2024
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Market Research As software product managers navigate the complex landscape of product development, market research emerges as a crucial first activity.
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Product Innovation Educators
NOVEMBER 4, 2024
Market Research Jack emphasizes that market research remains the most important skill for product managers. Modern approaches include: Advanced Research Technologies Eye tracking for user experience studies AI-powered customer insight analysis Predictive analytics for market trends Sensory analysis techniques 6. .”
Product Innovation Educators
DECEMBER 2, 2024
Mike emphasizes that this isn’t about rushing through the process – it’s about using AI tools to accelerate the research and analysis phases so teams can spend more time on creative problem-solving and validation. Consider which aspects of your market and customer needs are most likely to evolve in the next 2-5 years.
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Bring the voice of the customer into your decisions with product market research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!
Product Innovation Educators
JANUARY 13, 2025
What types of stimulus (patents, academic articles, market research) would be most relevant for your current product challenges? How could you implement small-scale Create Sessions (1-hour) with your team to address immediate product development challenges?
Product Innovation Educators
FEBRUARY 24, 2025
From Personal Problem to Market Opportunity Anya found herself wanting to look more professional but discovered existing clothing services weren’t designed for busy professionals who prioritized efficiency over fashion. Through market research, she discovered her ideal customers weren’t whom she initially expected.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
This session will dive into how organizations can still leverage historical customer and product data, but also think about how to augment development of strategies with marketing research and other shopper signals to efficiently drive e-Commerce growth.
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In this eBook, you will learn how to continuously bring the voice of consumers into product and marketing decisions. Find out how to conduct research surveys that will allow you to confirm product-market fit, and build and launch better products. Get your copy today!
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation.
Speaker: Igli Laci, Strategic Finance Leader
Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment. Continuously assess market trends, customer behavior, and competitor strategies to make informed pricing decisions that drive business success.
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