Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Roman Pichler

AUGUST 11, 2020

Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.

Vision 303

Vision User Testing Research Software Product Research 303

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

Good Product Manager

MARCH 18, 2019

I’m conducting some research related to the current state of agile adoption within b-to-b organizations — please take 10 minutes to take part in this survey. Cristina and I will present the results of this research (and more!) Product Management Events This Spring. What’s Hot on Twitter.

Events 74

Events Agile Product Research Product Management 74

The Product Coalition

MAY 15, 2019

One signal I’ve been giving much thought too of late is the collision of two roles, Product Management and Product Ownership. A topic of hot debate in the agile and product circles but with very few answers. Credit: DataKitchen Since its inception, Scrum and the Product Owner role has become widely adopted.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Good Product Manager

MARCH 18, 2019

I’m conducting some research related to the current state of agile adoption within b-to-b organizations — please take 10 minutes to take part in this survey. Cristina and I will present the results of this research (and more!) Product Management Events This Spring. What’s Hot on Twitter.

Events 60

Events Agile Product Research Product Management 60

Product Innovation Educators

SEPTEMBER 1, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Why product management is essential to business success. They are product driven but not in the sense of developing products and then finding customers for the products.

Data Visualization 48

Data Visualization Customer Feedback Product Management Product Manager 48

People-First Product Leadership

SEPTEMBER 17, 2023

A new product manager is joining my team in a few weeks. Around the same time a product management mentee I advise through the First Round Fast Track program asked how to best “onboard” their new manager. Welcome <insert name> We are thrilled to have you join the <insert name> team!

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Userpilot is a product growth and user onboarding tool designed to drive user adoption for SaaS companies. So, where do you begin?

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Mind the Product

FEBRUARY 22, 2018

We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies. The user researchers use our platform for pretty much the same reason product managers do. Cool, we thought. Let’s go with it.

Product Research 88

Product Research User Testing Customer Experience Research Software 88

Innovatemap

JUNE 11, 2020

As complexity and pervasiveness have evolved, so have the disciplines required to bring products to life and make them successful. Product management has become a must-have for learning user requirements and using those along with business goals to drive prioritization in building the right product.

Research Software 52

Research Software User Testing Product Research Customer Experience 52

The Product Coalition

NOVEMBER 26, 2019

Managers and product managers are often frustrated by the apparent lack of care the development team is showing for the needs of the business. When a long-awaited product or feature finally launches, it often comes well short of the needs. For many organizations the solution is product management.

Onboarding KPIs 78

Onboarding KPIs Product Research Agile User Testing 78

Product Beautiful

AUGUST 24, 2016

As a product manager, you may view events as largely tactical and time-consuming endeavors. But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message.

Events 40

Events User Testing User Friction Strategy 40

Product Bookshelf

JANUARY 24, 2017

Fradin leads Spice Catalyst , a consulting company that provides product management and product marketing online courses and bootcamps. Fradin worked at both HP and Apple when the product management role was first being defined and has some interesting observations from his time at those companies.

Research Software 48

Research Software Analytic Tools Data Visualization Product Research 48

I Wonder The Value

JANUARY 4, 2017

According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. In short, marketing has a lot of activities.

Marketing 40

Marketing Inbound Advertising B2B 40

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. Well, you’re in the right place.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Actuation Consulting

JULY 6, 2018

They vary based on whether they are for a business-to-consumer or a business-to-business product or service. Personas include information such as: A fabricated descriptive name and optional photo or caricature. Persona development is driven by market research or Voice-of-the-Customer activities.

User Testing 40

User Testing Customer Experience User Friction Data Visualization 40

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. What is a product persona in product management?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Product Management University

NOVEMBER 21, 2022

Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? Adopting a product portfolio management (PPM) approach is the logical next step in the maturation process for most product management teams.

Research Software 130

Research Software White Paper Management Management 130

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. SaaS startups fail due to poor product market fit.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Alchemer Mobile

OCTOBER 19, 2023

Each chart element will include a label with the name of the survey where the question was pulled from, or the name of the Global Question. Market Researchers who want to understand audience groups with precise segments and targeting across surveys and studies, and who want to generate audience lists from past study participants.

Data Visualization 130

Data Visualization Product Research Customer Feedback User Testing 130

The Product Coalition

JUNE 9, 2020

My first challenge was to create the product management function within the organization and take over a major app redesign. We managed to officially launch the new version of the app, now under the name Elium, and we raise a 4m€ Series A. The product and engineering teams grew fast too. In March 2020, after 3.5

Research Software 79

Research Software Startups Product Research Customer Experience 79

Product Talk

APRIL 17, 2024

We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. Teresa: Okay.

Product Research 219

Product Research User Testing Data Visualization Research Software 219

The Product Coalition

FEBRUARY 20, 2018

Product Requirements Docs (PRD) might be one of the product managers’ best friends. Personally, the PRD not only helps me communicate how a product or a feature looks like to the rest of the team, but also keep my thoughts in line and allows me to make more informed decisions about the next steps.

User Testing 60

User Testing Data Visualization Analytic Tools Product Research 60

Userpilot

JULY 18, 2023

What does a product manager do? We look at: 7 key responsibilities of product managers. Different kinds of product manager roles. Qualities of a good product manager. TL;DR A product manager is in charge of the entire product lifecycle. Who is a product manager?

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98

Business of Software Conference

MARCH 24, 2021

We’re best known for our product Basecamp which is a project management and collaboration tool We just launched a new thing called Hey recently which is a brand new email service. And over the years we’ve made a name for ourselves being an independent company we’re a relatively small business intentionally.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40