The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. We’ll start with a box labeled “Product.” It’s in our name, right?) The first box in the Secret Product Management Framework.

Framework 150

Framework User Testing Product Management Product Manager 150

Userpilot

MARCH 9, 2023

There are a few ways to help determine your product’s market fit. Conduct market research and develop an idea The first thing that you need to do is start with market research. If you don’t have a market for your product, you’re already dead in the water.

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much?

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Roman Pichler

AUGUST 11, 2020

Additionally, strengthen your ability to guide the stakeholders and dev teams : Increase your referent power and earn people’s trust, strengthen your product management expertise, and lobby for more management support. More Information : Market Segmentation Tips and Strategize , pp. Needs are Features.

Vision 300

Vision User Testing Research Software Product Research 300

Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Product Innovation Educators

JUNE 29, 2020

Learn the qualities of a successful product manager and leader. Part of the path to becoming a product master is developing as a leader. Leaders of product management need agility, influence, trust, empathy, and motivating vision. Roman is a product management expert specializing in digital products.

Agile 106

Agile Product Management Product Manager Workshop 106

Product Innovation Educators

MARCH 4, 2024

Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. 5:15] What did market research show about why consumers were switching to non-alcoholic beverages?

User Testing 111

User Testing Vision Naming Branding 111

Product Management and Strategic Marketing

AUGUST 31, 2020

Among the many skills to choose from is product management. Being a product management professional, I have posted that on my profile and have been widely endorsed. posted product management as one of their skills. That got me thinking, does one grasp what product management really is?

Product Management 52

Product Management Product Manager Finance Product Research 52

The Product Coalition

APRIL 20, 2023

If there’s one common mosquito biting all product managers in tech, it’s the imposter syndrome that plagues all of us. If you ask any PM (product manager) in the tech industry — no matter what company or product, chances are that they’ll agree that imposter syndrome is real. About Me My name is Kasey, AKA J.X.

Technical Review 115

Technical Review Product Research User Testing Software Review 115

Userpilot

MARCH 3, 2022

Looking for a product manager CV template? What does a solid product manager’s CV look like? This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job.

Data Visualization 98

Data Visualization Analytic Tools Technical Advisors User Testing 98

Product Innovation Educators

FEBRUARY 22, 2021

How product managers can work backwards to amazing products. In a few weeks, the name of this podcast will be changing to Product Masters Now. You don’t need to do anything to keep listening, but I want you to know the name change is coming. Summary of some concepts discussed for product managers. [2:42]

Customer Feedback 82

Customer Feedback User Testing Customer Experience Product Management 82

Good Product Manager

MARCH 18, 2019

I’m conducting some research related to the current state of agile adoption within b-to-b organizations — please take 10 minutes to take part in this survey. Cristina and I will present the results of this research (and more!) Product Management Events This Spring. Monday, April 29: Twin Cities Product Conf.

Events 74

Events Agile Product Research Product Management 74

Product Culture

MAY 31, 2023

The reason: he had lots of good ideas from customer interviews and market research. Tell me your story and I might put it in my upcoming book on stakeholder management, Aligned. Jobs My friends at Threads Styling have a Senior Product Manager role in London , New York or Boston. But other voices yelled louder.

Naming 52

Naming Market Research User Testing Customer Experience 52

Userpilot

OCTOBER 17, 2023

Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Good Product Manager

MARCH 18, 2019

I’m conducting some research related to the current state of agile adoption within b-to-b organizations — please take 10 minutes to take part in this survey. Cristina and I will present the results of this research (and more!) Product Management Events This Spring. Monday, April 29: Twin Cities Product Conf.

Events 60

Events Agile Product Research Product Management 60

The Product Coalition

MAY 15, 2019

One signal I’ve been giving much thought too of late is the collision of two roles, Product Management and Product Ownership. A topic of hot debate in the agile and product circles but with very few answers. Credit: DataKitchen Since its inception, Scrum and the Product Owner role has become widely adopted.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Product Innovation Educators

AUGUST 5, 2019

When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC research and training many more practitioners. His name is Gerry Katz. Practices and Ideas for Product Managers and Innovators. tips for conducting VOC interviews.

User Testing 65

User Testing Product Research Research Software Customer Experience 65

The Product Coalition

OCTOBER 11, 2022

Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. This is achieved via market research & analysis. PMM in Marketing Department This is a common setup.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Pragmatic Marketing

FEBRUARY 17, 2017

Who made YouTube a household name? Product managers and strategists drive such decisions, and thus shape your world. Both turn grand visions into tangible goods and market realities. Product managers and strategists see things through different lenses and maintain often-opposing priorities.

Research Software 70

Research Software Product Management Product Manager User Testing 70

Product Innovation Educators

SEPTEMBER 1, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Why product management is essential to business success. They are product driven but not in the sense of developing products and then finding customers for the products.

Data Visualization 48

Data Visualization Customer Feedback Product Management Product Manager 48

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

The Product Coalition

SEPTEMBER 20, 2022

Make stakeholders talk to each other Call a meeting and name it something like Alignment for Project [name] and make sure all relevant stakeholders can make it. You can now use Data, market research, technical feasibility etc. The goal is that you leave that meeting with everyone agreeing on the Commanders Intent.

Technical Review 117

Technical Review Product Research Naming User Testing 117

PMLesson's Ace the PM Interview

JANUARY 29, 2019

As a product manager, you need to know how to prioritize, and that, unfortunately for many, includes your resume. Include your basic contact information and name, but nothing more. Again, think like a product manager and ruthlessly prioritize. Don't forget, product managers prioritize!

Product Management 45

Product Management Product Manager Technical Review User Testing 45

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. This journey includes a lot of trial and error, by definition.

Product Strategy 105

Product Strategy Research Software Strategy User Testing 105

Userpilot

AUGUST 13, 2023

A feature prioritization matrix is a product management tool that helps teams decide what features to develop next. Why should product managers use a prioritization framework? A feature prioritization framework helps the product team to deliver high-impact features. What is a feature prioritization matrix?

Data Visualization 98

Data Visualization User Testing Customer Experience Feedback Software 98

People-First Product Leadership

SEPTEMBER 17, 2023

A new product manager is joining my team in a few weeks. Around the same time a product management mentee I advise through the First Round Fast Track program asked how to best “onboard” their new manager. Welcome <insert name> We are thrilled to have you join the <insert name> team!

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Mind the Product

NOVEMBER 1, 2017

Our team is building a product for just one person. His name is Eric. Eric loves coding and is passionate about new products. How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. Company name.

Construction 92

Construction Workshop User Testing Customer Experience 92

Amplitude

JANUARY 30, 2019

We sat down with Shayna to learn more about how to align customer demands with business goals to create products that are more valuable for users – and therefore more successful. Name: Shayna Stewart Role: Digital Product Manager at Y Media Labs. Shayna Stewart: I’m a Digital Product Manager at Y Media Labs.

Onboarding KPIs 51

Onboarding KPIs User Testing Analytic Tools Data Visualization 51

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Mind the Product

FEBRUARY 22, 2018

We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies. The user researchers use our platform for pretty much the same reason product managers do. Cool, we thought. Let’s go with it.

Product Research 90

Product Research User Testing Customer Experience Research Software 90

Product Management and Strategic Marketing

MARCH 27, 2013

Among the many skills to choose from is product management. Being a product management professional, I have posted that on my profile and have been widely endorsed. posted product management as one of their skills. That got me thinking, does one grasp what product management really is?

Product Management 40

Product Management Product Manager Finance Product Research 40

Userpilot

JANUARY 14, 2024

Are you thinking of a career in product management and wondering what the product manager career path looks like? In particular, we look at: What the product manager’s role involves Their main responsibilities Common product management positions Tips on how to advance your PM career Let’s dive in.

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

DISQO

MAY 6, 2020

So CEO Jeff Dailey convened a group of superstars from within Farmers to operate independently, to develop products and services tailored for modern consumers, and to do so without disrupting the core Farmers system, processes, products or distribution model. All it did was confirm what we saw in our Alpha testing,” LaRoche says.

User Testing 85

User Testing Research Software Product Research Feedback Software 85

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. Recruiters and hiring managers usually take around 6 seconds to go through a resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Userpilot

JUNE 30, 2023

This data allows product managers to make more informed product development and roadmap planning decisions. Are there any specific demographics or user characteristics that you think our product/service caters to? Customer research questions using a welcome screen. Why are voice of customer surveys important?

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Pragmatic Marketing

DECEMBER 20, 2019

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. This is partially true simply because Product Marketing traditionally does not scale in headcount at the same rate that the rest of the Product and Sales Orgs do," he said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. This is partially true simply because Product Marketing traditionally does not scale in headcount at the same rate that the rest of the Product and Sales Orgs do," he said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70