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Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.

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Alchemer Recognized in 2024 Gartner® Magic Quadrant™ for Voice of the Customer Platforms for Third Consecutive Research Report

Alchemer Mobile

LOUISVILLE, COLORADO, February 6, 2024 : Alchemer — a global leader in experience feedback technology — announced today that it has been named to the Gartner Magic Quadrant for Voice of the Customer Platforms research report for the third consecutive time. Customers depend on Alchemer to make feedback meaningful to their business.

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479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez

Product Innovation Educators

” After over 233 years of brewing beer, Molson Coors announced its name change to Molson Coors Beverage Company to reflect its growing focus on beverages outside the traditional beer offers. In 2019, we recognized that we needed to expand beyond beer and changed our name to Molson Coors Beverage Company.

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How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.

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5 Costly Branding Mistakes

UX Planet

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. They believe so strongly in their vision that they assume it’s universally appealing. This belief makes you disregard market research because you feel you already know everything customers want.

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TEI 289: Become an agile leader of product management – with Roman Pichler

Product Innovation Educators

Leaders of product management need agility, influence, trust, empathy, and motivating vision. His popular blog is also available as a podcast and both are simply named Roman Pichler. Hard skills like market research or roadmapping are important, but they’re not enough. 17:30] Tell us about product vision.

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Rebranding – Bridging the Gap

freshtrax

In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. We needed to clarify our vision and thoroughly think about why we exist and what we do every day. Defining a new vision. Background to the Rebranding. New Logo Idea.