Remove Market Research Remove Positioning Remove Product Management Remove Technology
article thumbnail

What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

article thumbnail

Product Management for Higher Education

ProductPlan

The product management function in higher education is in a unique spot in its industry. At first glance, higher education may not seem like an industry that needs a product team filled with product managers. However, universities and colleges are the perfect places to employ product management principles.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

article thumbnail

Essential Finance Product Manager Skills

The Product HQ

Are you curious to learn the top finance product manager skills recruiters are looking for? Finance PMs occupy a unique position within the world of product management. This article discusses eleven skills that employers look for when hiring finance product managers.

Finance 52
article thumbnail

Product Management Marketing: A Guide for Building Successful Products

Userpilot

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing, on the other hand, promotes the product to the outside world.

article thumbnail

Essential Data Product Manager Skills

The Product HQ

Interested in learning what the essential data product manager skills are? Data was becoming necessary for their product roadmap, executive-level decisions, and information on their paid marketing campaigns. As a result, the data product manager role is there to manage and use data purposefully.

article thumbnail

How to Become a Technical Product Manager Without Experience

The Product HQ

Looking to become a technical product manager? According to Salary , the average technical product manager in the United States earns as much as $123,609 a year. Hence, a technical product manager is one of the most rewarding careers. Steps to become a Technical Product Manager Let’s dive right in.