Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Advertising.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Roman Pichler

AUGUST 11, 2020

The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. Vision Captures Product Idea or Business Objective. Examples : “Offer a weight loss mobile app”, “Become the number one weight loss app provider”.

Vision 303

Vision User Testing Research Software Product Research 303

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts.

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

AUGUST 23, 2023

A product analyst needs to be able to utilize data strategically, but their job description doesn’t depend on data science degrees anymore. This change has been primarily driven by increased access to analytics tools like Userpilot that help businesses achieve product growth.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Research Software 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Do your market research.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Mind the Product

APRIL 24, 2018

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. It’s a new style of distribution for Mac apps.

User Testing 149

User Testing Customer Feedback Customer Experience Data Visualization 149

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

NOVEMBER 10, 2022

A common customer pain point in SaaS is limited product functionality – it’s not enough to help the customer complete their jobs to be done. To resolve this, ask customers what their jobs to be done are in the welcome screen, and then tailor the product experience to meet those needs. State of SaaS Report Findings.

User Friction 98

User Friction Customer Experience User Testing Product Research 98

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. We share a user persona template, an example persona, and also helpful tips to follow when creating personas. What is their main goal?

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

MAY 13, 2021

How to implement a successful product intelligence solution. Product intelligence is integrated software that allows teams to use customer data to continuously make smart changes to products. A product either needs to entertain, inspire, or inform customers. What is product intelligence? Conclusion.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

OCTOBER 25, 2022

In general, strategic product management focuses on the key decisions that need to be made to ensure long-term product success. Strategic Product Management Activities and Tips. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. Is the activity log your primary resource by focusing on logins and in-app time? Why is Customer Segmentation so important for SaaS?

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

User Testing 140

User Testing Feedback Software Product Research Research Software 140

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

Product Marketing 60

Product Marketing Product Research Research Software Marketing 60

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. What is a product-centric approach in SaaS?

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. To do so, startup product managers will need to conduct market research to maximize product-market fit. Don’t try to memorize possible responses.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Usersnap

MARCH 19, 2019

As a product manager or a SaaS company owner, what is your main drive in building new products? Should the Voice of Customer influence product development? Many software and internet companies with great product ideas and rocket high initial growth rates have failed to achieve product/market fit.

User Testing 76

User Testing Feedback Software Data Visualization Research Software 76

People-First Product Leadership

SEPTEMBER 17, 2023

In hopes to ramp you up quickly and with minimal information overload, we have consolidated information about the org, people to meet, processes, tips and more to help guide you during your first few weeks. Sign up for internal training that covers company-wide policies and systems. First 30 Days The first 30 days are critical.

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

ProductPlan

SEPTEMBER 28, 2021

The list includes your competitors’ products and other types of customer solutions. A customer might also choose to purchase a product. Gaining a complete view of the competitive landscape will require research. Product teams should conduct a competitive analysis to learn all the alternatives to their product.

Product Research 52

Product Research User Testing Customer Experience Research Software 52

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. troubles with the product itself. product limitations / restrictions. providing productivity tips to your users. We’ve got your email” replies. saying “thank you”.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Product Innovation Educators

DECEMBER 12, 2022

When we wrote Product Roadmaps Relaunched , we knew just producing a roadmap is not the goal for product management teams. As part of a workshop on roadmaps, I was briefly covering tips for gaining alignment, and someone told me, “I really enjoyed the workshop on roadmaps, but we need a workshop on alignment.

Product Research 83

Product Research Workshop User Testing Management 83

The Product Coalition

OCTOBER 7, 2020

By understanding the difference between them, and knowing some basic research methods, you’re well on your way to becoming a data-driven Product Manager. Data helps you find your product-market fit. Find out why product-market fit is so vital for product success.

Data Visualization 69

Data Visualization User Testing Product Research Customer Experience 69

UX Studio: Product Management

MARCH 19, 2021

As a group of researchers at uxstudio we tend to seek new methods and ideas that we can share with each other and use to improve our work. Why do we use product stages? The weight of those pushing and pulling forces vary depending on which stage your product is currently in. All products start with an idea or two.

Product Research 109

Product Research User Testing Development Customer Experience 109

Userpilot

APRIL 26, 2024

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? No worries!

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

The Product Coalition

JANUARY 12, 2024

To carry out our mission, coalition founder Jay Stansell determined that our top objective for ProductCoalition.com is to provide a platform for product people to report and share stories about work activities, research, and insights to the broader product management community. Let’s put our cards on the table.

Reporting Tools 97

Reporting Tools Education Research Software Construction 97

The Product HQ

APRIL 20, 2024

Both require hard and soft skills to become an adept product manager. These skills include recognizing market opportunities, customer research, product road mapping, and modeling. An adept product manager must be confident when overseeing these tasks. But to attain success, they need a clear purpose.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Userpilot

JANUARY 10, 2022

Customer Success is a core growth driver for any SaaS business. In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? No worries!

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Use Case Studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Use Case Studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

The Product HQ

APRIL 20, 2024

Work on Side Projects during your Current Job One of the best ways to demonstrate your interest in product management is to work on a side project that gives you experience in shipping a product. A side project could be anything from a tangible iPhone app, wireframe, or even a PowerPoint case study. Don’t be cocky about it.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? How Do I Know if I Have No Product-Market Fit?

User Testing 78

User Testing Technical Review Product Marketing Product Research 78

Userpilot

DECEMBER 14, 2021

As a product manager , you might often break your head, thinking of the most creative way to launch your product and attract your target audience. But what if I told you that you no longer need to hunt for the solution? The platform is none other than Product Hunt. A quick check on Product Hunt.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

The Product Bistro

JUNE 14, 2016

Even though structured customer visits are technically “ marketing ” research, for them to be valuable requires that many of the key groups in the organization are involved. Typically either someone from marketing (or Product Marketing) or a Product Manager will be the leader or program manager for the planning.

Technical Advisors 170

Technical Advisors Product Research Finance User Testing 170