Product Innovation Educators

FEBRUARY 19, 2024

Market research essentials for product managers Today we are talking about the knowledge area called market research. Summary of some concepts discussed for product managers [6:08] What tools or processes do you use for customer research? Needs are not solutions.

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Userpilot

DECEMBER 18, 2024

Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. UX analytics tools worth considering. For product designers, it highlights usability issues , thereby informing design iterations and ensuring more customer-centered solutions.

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Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.

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The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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Product Innovation Educators

SEPTEMBER 9, 2024

The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation. Case Study: Apple as an Analyzer (Fast Follower) While Apple is often seen as a highly innovative company, its success comes more from its role as an analyzer or fast follower.

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The Product Coalition

NOVEMBER 2, 2022

Is it worth developing an Instagram-like app? Read this article to learn how to build an Instagram-like app in five steps. A global market study by DataReportal found that 4.7 Instagram is a unique photo-sharing platform that has no comparable clone app in terms of popularity. How do you do it? 24% of the 4.18

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Arkenea

APRIL 10, 2025

In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. According to Statista, the global IT outsourcing market is projected to exceed $591billion by 2025, reflecting a compound annual growth rate of 5.1percent.

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The Product Coalition

NOVEMBER 27, 2023

It’s difficult to find a SaaS company that isn’t already in the niche you wish to enter! The solution? Vertical SaaS! Vertical SaaS has had a tremendous run during the last decade. Why is Vertical SaaS on the rise? Spotify is an example of regular SaaS ; you pay to conveniently locate and stream music.

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Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.

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Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Observational research : Watching users engage with the product, e.g., through session recordings.

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Userpilot

JULY 29, 2024

Using software for product management. This article will examine some of the best product management software in the market. TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features.

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Product Innovation Educators

JULY 5, 2021

A tool to help product managers understand what features customers value. Today we are talking about conjoint analysis, which is a tool you can use to make informed decisions about what customers value and what they will pay for. 2:56] What are some other tools similar to Conjoint Analysis? 17:35] How do we field the study?

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The Product Guy

SEPTEMBER 12, 2017

As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

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Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.

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Userpilot

AUGUST 18, 2024

SaaS tools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? Then read on to discover the top 20 cloud-based apps that will help streamline different parts of your business. TL;DR SaaS tools are applications that users can access through an internet connection.

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UX Studio

NOVEMBER 26, 2018

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. So many questions regarding research.

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Mind the Product

NOVEMBER 15, 2019

The key to minimising these, he says, is effective product research. To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. What is Product Research? Research requires more than just evidence.

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Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Definitely not!

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Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

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Userpilot

MARCH 4, 2021

Are you looking for customer feedback software for your SaaS business? We’ve compiled this list of the best customer feedback tools and sorted them by the key business criteria you’ll need to consider when making your decision. What is Customer Feedback Software? Why is Having Customer Feedback Software Important?

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Product Innovation Educators

FEBRUARY 12, 2018

Product managers can separate needs from solutions by asking the right questions in the right way. One of the skills you need as a product master is customer and market research. It was an episode several listeners really appreciated and I have invited Gerry back to share more of his expert experience with market research.

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Generation Focus

JULY 19, 2018

Globalization and technological advancements since then have reshaped the market research industry time and again. So the question then remains: Can we push the future of market research and technology to give us higher quality data, thus giving us the best of both worlds?

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The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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Userzoom

JULY 31, 2019

The research industry is no stranger to buzzwords. So when I began bumping into mentions of ‘blockchain and research’ during season five of Silicon Valley , I made a mental note to pay close attention. I always encourage people to focus not on trying to understand the underlying technology but to understand what it enables.

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Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology.

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Product Innovation Educators

AUGUST 5, 2019

When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC research and training many more practitioners. Another misunderstanding is thinking of VOC as any kind of market research. How can a product manager conduct VOC research?

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The Product Coalition

OCTOBER 2, 2024

Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. Perhaps that’s why some research experts say, “Data is the new currency.” Quantilope specializes in consumer insights technology, offering a platform to help businesses understand what consumers want and need.

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Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers.

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Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Decide which new feature to work on by using in-app surveys with open-ended questions.

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UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? Let’s get started.

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Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. Conducting market research surveys with Userpilot. Understand your competition.

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Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

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Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

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Userpilot

OCTOBER 29, 2023

WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. One way to determine the willingness to pay is through market and competitor research. quality solutions.

Research Software 105

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Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

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Userpilot

SEPTEMBER 20, 2024

How to act on your research findings. Quantitative data analysis vs. qualitative data analysis Quantitative and qualitative data analyses have different objectives and use different data types, methods, and tools to achieve them. There are 5 main methods of qualitative research studies: Content analysis.

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