The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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Product Innovation Educators

FEBRUARY 24, 2025

From Personal Problem to Market Opportunity Anya found herself wanting to look more professional but discovered existing clothing services weren’t designed for busy professionals who prioritized efficiency over fashion. Through market research, she discovered her ideal customers weren’t whom she initially expected.

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Userpilot

DECEMBER 18, 2024

Usability testing : Observe how real users interact with your product while they perform specific tasks to help you identify usability issues. Useful for studying behavior patterns and problem areas. A/B testing : Compare two versions of your product or design to determine which performs better with users.

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Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. A/B testing : Testing two versions of the product or marketing collateral side-by-side.

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Product Innovation Educators

JULY 5, 2021

To learn about Conjoint Analysis, we are talking with Patty Yanes , a market researcher who has led numerous research projects that resulted in new insights about customers and a deeper understanding of their needs. Gabor Granger: another pricing test. 12:23] How do you recruit and incentivize study participants?

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UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

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UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

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The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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The Product Guy

SEPTEMBER 12, 2017

As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

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Userpilot

SEPTEMBER 15, 2023

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. Preference testing uses both quantitative and qualitative data to evaluate how users perceive different designs.

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The Product Coalition

OCTOBER 2, 2024

Hamburg, Germany Stefan studied Agricultural Economics in Hamburg, Germany. “I That’s why I focused my studies on consumer behavior and trends.” After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team.

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DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

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Alchemer Mobile

FEBRUARY 2, 2021

Whether you are focused purely on marketing or a dev/marketer jack-of-all-trades, we’ve put together a checklist of the 30 steps you can start taking today to master the mobile app launch and set your app for success for years to come. Now it’s time to put your app and positioning to the test. Register your domain (e.g.,

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Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness.

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Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. Recruiting usability test participants via email.

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The Product Coalition

MAY 14, 2021

When deciding to execute a market penetration strategy, I will show step-by-step strategy building. Key 1: Start with report and research Obviously, you cannot write a strategy based on your desire. It needs to start with market research in consideration of internal company powers. However, low risk means low profit.

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Mind the Product

OCTOBER 25, 2016

And while this wasn’t a scientific study, the results are directionally valuable and, for what it’s worth, consistent with my experiences and those of my colleagues. The ability to capture market feedback and translate it into a coherent vision is the thing you need to be great at. Respondents by the Numbers.

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The Product Coalition

NOVEMBER 2, 2022

A global market study by DataReportal found that 4.7 Study the market and analyze your competitors Your goal is to build a photo-sharing platform. You should research the market to understand how to implement this idea. Determine the circle of competitors and study their software solutions.

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Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Pragmatic Marketing

APRIL 27, 2020

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. Measure the effects of aging upon product quality (self-life studies). The Golden Age of CPG. The Golden Age of CPG. A Systems Approach.

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Pragmatic Marketing

APRIL 27, 2020

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. Measure the effects of aging upon product quality (self-life studies). The Golden Age of CPG. The Golden Age of CPG. A Systems Approach.

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UX Studio

APRIL 25, 2019

This could also translate into reduced budget needs for marketing campaigns once you’ve better defined your market target. Wait, don’t we already do this in a market research? Research will inform you not only about the problems of your potential users that your brand may offer to solve, but also the why’s behind it.

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Usersnap

APRIL 12, 2019

Keep reading for info on Google’s current user research. We will cover study templates, focuses, and trajectory among other facets. Marketing research at Google first compiled search rankings. Soon after, its studies also focused on service expansions and acquisitions. Market research has two goals.

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The Product Coalition

SEPTEMBER 21, 2020

In addition, the process of ideation and hypothesis driven testing increases the team’s ability to empathize with the users and come up with creative solutions to their pain points. Many companies, in fact, set up cross functional experimentation teams and use the test and learn mentality as their business transformation strategy.

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DISQO

MAY 10, 2018

” Only using traditional market research methods wouldn’t work either, because MRLN wasn’t certain on which customer segment to focus on. “What was helpful was that we were able to very quickly understand the problem and then use that to test hypotheses in a more targeted way.” MRLN is growing!

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Arkenea

APRIL 10, 2025

Rather than building and maintaining a large inhouse team, businesses partner with specialized vendors to handle design, development, testing, and deployment. This can include: Product strategy: Roadmap definition, market research, feature prioritization. Table of Contents What Is Outsourced Software Product Development?

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Mind the Product

JANUARY 22, 2019

I began my journey into systems thinking as a grad student studying public policy at NYU and I’ve been on the look-out for interesting thinkers in the space ever since. Our first order of business is to understand the ecosystems of our customers, organizations, and products, and how they all affect each other. Mapping Methodologies.

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Userpilot

JANUARY 9, 2024

TL;DR A Single Ease Question (SEQ) is a simple yet effective method of quantitative usability testing. You could do an SEQ after market research , to understand friction points , at vital touchpoints in the journey to understand satisfaction, and after feature launch to understand perceived usability. Sensitive to changes.

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The Product Coalition

OCTOBER 6, 2020

By the time he arrived at NYU to study music and technology, it was instilled in him that the reasons musicians perform is to engage with the subconscious within people and elicit emotions. These 42 emotions were derived from comprehensive studies led by Canvs Chief Data Scientist, Dr. Sam K. A way to do that is to test assumptions.

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Mind the Product

NOVEMBER 1, 2017

How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. Find Targeted People for a User Study. It will help you to find more people like them to interview or to participate in your usability testing. The Process.

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Userpilot

OCTOBER 2, 2023

Some of the benefits of generative research are understanding how users experience your product, how much they know about it, and generating new ideas. It’s easy to conduct generative research using concept testing , in-app surveys , user journey mapping, focus groups, and diary studies. What is generative research?

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Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. After screening ideas, perform concept testing to evaluate how users perceive it and identify areas for improvement.

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BrainMates

OCTOBER 20, 2024

Regular customer feedback loops, user testing, and post-launch reviews are crucial. It’s about ensuring that customer experiences align with promises made during product development and marketing. A Case Study in Closing the Gaps: Amazon Amazon is often cited as a leader in delivering seamless customer experiences.

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DISQO

OCTOBER 15, 2019

The data only becomes really valuable in the hands of a healthcare professional, when it can be combined with your historical health records and other data points collected over time, your doctor’s specialized training, and the tools and ability to do additional testing. The intent is good: An affection for experimentation and efficiency.

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Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. Conducting market research surveys with Userpilot. Understand your competition.

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