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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How to Become an AI Product Manager Without Experience

The Product HQ

Today, more and more businesses are looking for product managers specializing in artificial intelligence and machine learning technologies. According to AI trends from Finances Online , the CAGR growth rate for the market size of the AI industry exceeds 33% between the period 2019 and 2022.

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Top 5 User Experience (UX) Design Agencies in 2020–2021

The Product Coalition

Here is our list of the best and most trusted UX design companies in the world based on our market research. That’s undeniable that a stand-out user interface and convenient user experience help sell products. For example, Eleken has entered the List of the Top Ukraine User Experience (UX) Agencies on Clutch.

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A Brief Guide to Product Discovery

Roman Pichler

What kind of user experience (UX) should the product give rise to? What architecture patterns and technologies may be used? This includes discovering the right UX design and functionality and making the right technical decisions. How might people use the product? What are the major touch points?

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2020 Changed Your Customers: Here’s How to Win Them Over

Centercode

And in the realm of technology, Centercode research revealed that 55% of consumers planned to skip in-store shopping completely and purchase new tech devices online — an 8% increase from 2019. That means that for makers of these tech products, those shifts in behavior raise the stakes of every release.

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How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

How to meet customer expectations As the role of digital marketing has grown, marketers have to reassess their own roles and capabilities. User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels.

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Freemium to Premium: How Companies Nudge You To Upgrade

The Product Coalition

Free users encounter ads after every few lessons. According to a 2020 study by the Human-Computer Interaction (HCI) conference on user experience and ad placement, ads are strategically placed, interrupting your learning flow just as you are feeling a sense of accomplishment.