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Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

Competitive demos are stressful, especially when you’re operating on very little knowledge or hearsay information about your competitor’s weaknesses. Here’s the thing about focusing on your competitor’s weaknesses. Sometimes, they just don’t like your competitor’s sales team. There’s no answer for that!

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Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. A Brief Guide to this Article. Many Needs but No Compelling Reason for Using the Product.

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What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product.

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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

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Stakeholder Management Tips for Product People

Roman Pichler

The first one carries the risk of being a feature broker and offering a product that has a weak value proposition, gives rise to a poor user experience, and consists of a loose collection of features. But do not accept inappropriate behaviour and do not allow people to treat you like a project manager, team lead, or personal assistant.

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I’ve abandoned “MVP”

Mironov Consulting

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) The go-to-market organizations really want something to market and sell.

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Lying To Customers

Mironov Consulting

On our side, we have expensive/talented/experienced sales teams that either close their few big deals this quarter or are put on notice. While we don’t know everything that’s been said during a 3-or-6-or-9 month sales effort, good sales teams will have briefed us on hot topics. Roadmaps are shared. Demos are shown. Why Does It Matter?