Marketing Presentation Startups Systems Review 
The Product Coalition
MARCH 23, 2022
Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market. Beyond “Cheaper, Faster, Better”?—?Vertical
Userpilot
JUNE 19, 2023
What factors should you consider when choosing a SaaS learning management system to support your customers and employees? And which are the best tools available on the market at the moment? TL;DR A SaaS learning management system (LMS) is a cloud-based solution for delivering educational experiences.
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Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. How do they describe the category?
The Product Coalition
JUNE 18, 2023
The Test This new law applies to anyone who places an AI system in the EU. The law’s priority is to ensure AI systems are safe, transparent, traceable, non-discriminatory, and environmentally friendly. The people should oversee the AI systems rather than automation to prevent harmful outcomes.
The Product Coalition
APRIL 23, 2018
If you run a startup or a small- to mid-size company, you probably can’t justify hiring a full-time chief financial officer (an oft-cited benchmark for when to hire a full-time CFO is annual sales of at least $10 million, but it can be a lot higher for a low-complexity business). Or your CFO leaves abruptly in the middle of a critical time?
The Product Coalition
MARCH 8, 2023
ETL can be expensive and time-consuming, as it requires a lot of manual effort and technical expertise to extract, transform, and load data from one system to another. Sending large amounts of data via email is not secure and unreliable, as email systems are not designed to handle such large amounts of data.
The Product Coalition
MARCH 23, 2022
The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. Markets need solutions. Spending unnecessary time on R&D could imply lost revenue or losing the market altogether. I will also do away with the notion of a “Product.”
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