Pragmatic Marketing
DECEMBER 20, 2019
Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.
Pragmatic Marketing
DECEMBER 20, 2019
Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.
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Amplitude
MARCH 11, 2020
Roadmapping is at the core of product strategy and product management. Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance.
Pragmatic Marketing
AUGUST 20, 2019
“Adversaries’ offensive tactics evolve more rapidly than the majority of security technologies on the market today,” said Stephen Moore, chief security strategist at Exabeam. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.
Product Management University
FEBRUARY 16, 2017
There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc.
Intercom, Inc.
JUNE 3, 2021
And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.
Product Innovation Educators
JANUARY 10, 2022
We’ve been taught to keep iterating until you find product market fit—just keep trying different things. 18:40] Strategy. Strategy is converting your mission into steps. Strategy requires answering the four RDCL (“radical”) questions: Real Pain Points: Why does someone come to your product?
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