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Product Strategy as a System

Roman Pichler

Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Like any system, it is a collection of interconnecting parts that function as a whole. If so, what are they?

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515: Case studies of organizational growth through successful product launches – with James Whitman

Product Innovation Educators

James shares that many teams are now working with their second or third generation of AI tools, particularly in sales and marketing. James describes working with one organization that had five different sales leaders in 18 months due to these pressures. Building the Right Culture Culture plays a vital role in launch success.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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522: Stop the stupid using proactive problem solving – with Doug Hall

Product Innovation Educators

hours daily fixing problems, with 75% of issues stemming from broken systems rather than employee mistakes. Even more concerning, products typically lose 50% of their innovative value during development as unique ideas get compromised to fit existing systems. Doug shared that the average manager wastes 3.5

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523: #1 change to make OKRs work for you – with Ben Lamorte

Product Innovation Educators

Understanding OKRs: From Intel to Modern Product Teams The evolution of Objectives and Key Results (OKRs) began at Intel during the 1970s and 1980s, where Andy Grove transformed the traditional Management by Objectives (MBO) system into something more dynamic and outcome-focused. Instead, enable cross-functional ownership when appropriate.

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520: The future of AI in product management – with Mike Todasco

Product Innovation Educators

The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customer testing, and marketing content creation. However, Mike emphasizes the importance of balancing AI capabilities with human oversight, warning against over-reliance on AI.

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477: Three-step VOC system – with Andrea Ruttenberg, PhD

Product Innovation Educators

Market research essentials for product managers Today we are talking about the knowledge area called market research. The bread and butter of what I and my firm, Applied Marketing Science, do is Voice of the Customer (VOC). You can find consumer reviews everywhere—Amazon, Walmart, etc. You need confidence.