Lenny Rachitsky

JANUARY 21, 2025

Of the respondents, 50% work in product, 11% are engineers, 10% are founders, and the rest work in other cross-functional roles, including marketing, design, and growth. Canva is still well behind but catching up, thanks to massive popularity with marketers and founders for general design needs. Who’s using them?

Data Visualization

Reveal

JUNE 24, 2025

Traditional BI platforms like Tableau or Power BI are designed for internal data teams. Enterprise-Grade Security and Deployment Options Support for SSO, encryption, audit logs, and flexible deployment models (cloud, on-premises, hybrid) is essential if you are targeting mid-market or enterprise customers.

Embedded Analytics

Userpilot

MARCH 5, 2025

Integrations with other tools: Does it integrate with CRM, marketing automation, and other essential business applications? Best for: Sales and marketing teams who need customer engagement software to proactively interact with leads and customers, provide real-time support, and build stronger customer relationships.

Analytic Tools

Userpilot

FEBRUARY 13, 2025

This guide cuts through the marketing hype to reveal the 10 non-negotiable features that separate truly useful session replay platforms from expensive shelf-ware. After analyzing 50+ platforms and interviewing dozens of product teams, we’ve uncovered what actually matters when selecting a session replay solution in 2025.

Analytic Tools

Userpilot

MAY 27, 2025

You play a vital role at the intersection of GTM, Product, Design, Data Science, Marketing, and Engineering – reimagining self-service in the age of AI. Conducted in-depth user and market research to validate product-market fit and built a scalable content engine to reduce customer acquisition costs.

Analytic Tools

PMLesson's Ace the PM Interview

MAY 13, 2025

Analysts work on everything from marketing to engineering, product, and beyond. Types of Analysts You’ve probably come across various titles: Business Analyst , Product Analyst , Marketing Analyst , even Measurement Analyst. But what exactly does a data analyst do? Key differences between data analyst and data scientist jobs.

Data Visualization

UserVoice

APRIL 4, 2017

The litany of tasks on a PM’s plate can seem overwhelming at a glance, but the market has responded to these challenges with a number of specialized solutions that many PMs now consider indispensable in their day-to-day. However, data-heavy organizations might want a more robust, scalable solution like Tableau or Microsoft PowerBI.

Research Software

PMLesson's Ace the PM Interview

MAY 19, 2025

Given an Excel file, calculate ROI and share 2-3 insights for the marketing team. Candidates must know how to build and explain dashboards using tools like Tableau, Power BI, or Looker. How do you decide which KPIs matter in a marketing funnel analysis? Which would you use and why? How do you proceed?

Data Visualization

PMLesson's Ace the PM Interview

MARCH 5, 2025

Data Visualization & Reporting Create interactive dashboards and reports using Tableau, Power BI, Looker, or Excel. Provide insights for finance, marketing, operations, or product development business decisions. Hands-on experience with data visualization tools (Tableau, Power BI, Looker).

Data Visualization

Piyanka Jain

JUNE 10, 2019

What Google’s and Salesforce’s respective acquisition of Looker and Tableau Software means for CIO’s The BI analytics tool space is consolidating to compete against Microsoft’s ensemble of Business Analytics(BA) products which promises to solve for the entire workflow?—?data With Google’s announcement to buy Looker for $2.6b do pay attention.

Analytic Tools

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools

Reveal

AUGUST 17, 2022

Among all embedded analytics products on the market, Tableau is certainly one of the most popular BI tools for analyzing, visualizing, and working with data. Tableau has been helping businesses to transform raw data into valuable insights for more than 16 years. The Pros of Tableau Embedded Analytics.

Embedded Analytics

Intercom, Inc.

NOVEMBER 28, 2018

Sales and market intelligence. Sales and market intelligence tools. Sales and market intelligence tools help fill in the details so you can quickly make informed sales decisions. Tableau is critical to enabling those of us in sales operations to see and understand our data. Lead handling and prospecting. InsideSales.com.

Data Visualization

The Product Coalition

MAY 20, 2020

It’s also a very powerful tool for sales, marketing, and for sharing information with stakeholders. Tableau Tableau is the biggest data visualization tool out there, with almost 60,000 customers worldwide. One of the most loved features of Tableau are their interactive reports. Platforms for Data Visualization 1.

Data Visualization

Userpilot

APRIL 3, 2024

To make your life a little bit easier and help you choose the best dashboard analytics tool for your SaaS, we’ve produced a guide of 12 excellent platforms available on the market in 2024. Tableau excels in data visualization and analytics for large organizations, offering scalability, automation, and secure external access.

Data Visualization

Userpilot

MAY 27, 2024

Tableau, Microsoft Power BI, Amplitude, FullStory, and Google Analytics are some of the most widely used no-code analytics tools. Tableau for advanced data analysis Geographic visualization on Tableau. When it comes to advanced data analytics and visualization platforms, Tableau is one of the market leaders.

Data Visualization

Userpilot

APRIL 7, 2024

Tableau is the best user data visualization tool. Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Marketing analytics. SimilarWeb is the best tool for tracking website traffic.

Data Visualization

Intercom, Inc.

APRIL 14, 2022

Prior to Google, Declan also held senior support roles with both Tableau Software and Amazon Web Services. Welcome, Laurie Borgen, VP of Digital Marketing. Declan is joining us from Google where he was Director, Cloud Technical Support for EMEA.

Leadership

Userpilot

FEBRUARY 29, 2024

To make your life a little bit easier and help you choose the best product analytics tool for your SaaS, we’ve produced a guide of 14 excellent analytics platforms available on the market in 2024. Tableau is a business intelligence platform that offers data visualization and AI capabilities. A KPI overview dashboard from Tableau.

Data Visualization

Piyanka Jain

MAY 21, 2019

[link] A few days ago I met an old acquaintance of mine, who had been working in the marketing department of an IT giant. These are marketers, managers, and business folks who need to leverage data in order to drive and make decisions. As we got to talking, I could see that he was a data skeptic?—?someone

Data Visualization

Userpilot

MARCH 29, 2024

Tableau is best for behavioral data visualization. Behavior analytics allows small teams and businesses to quickly adapt to how users behave and adopt their behaviors for effective road mapping, marketing strategies, and retention. This enables you to measure the effectiveness of your marketing strategies. Source: Tableau.

Data Visualization

Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. Product analysts research to find market trends, collect and analyze data, track and assess product performance , understand product requirements, and report insights to stakeholders.

Data Visualization

The Product Coalition

AUGUST 29, 2023

Market Trends: Staying ahead requires a keen analysis of industry trends, competitive activities, and market forecasts. Platforms like Tableau and Power BI provide powerful tools for crafting compelling visual representations. Continuously collect, analyze, and apply insights to refine your product strategy.

Data Visualization

Indicative

NOVEMBER 11, 2020

Experts predict the Customer Analytics market will top $24 billion by 2025. Focused on democratizing access to data-driven decision making, Customer Analytics tools empower non-technical users (like marketing and product teams) to make sense of all the data. Which markets can we grow into? Common features.

Data Visualization

Userpilot

JULY 22, 2024

Business analytics can be used to analyze the effectiveness of marketing campaigns by analyzing the acquisition costs of different strategies and identifying the best-converting ones. The best business analytics tools for SaaS are Userpilot , Tableau, and SAP. Predictive analytics forecasts what might happen in the future.

Data Visualization

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for marketing analysts, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A marketing analyst is a professional who carries out market research for a product, tracks trends , and identifies growth opportunities for the company.

Data Visualization

Userpilot

MARCH 29, 2024

There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. Ahrefs uses video marketing to reach relevant audiences. Userpilot uses content marketing to increase brand awareness. Calendly creates growth loops to improve brand awareness.

Branding

Piyanka Jain

MAY 21, 2019

[link] A few days ago I met an old acquaintance of mine, who had been working in the marketing department of an IT giant. These are marketers, managers, and business folks who need to leverage data in order to drive and make decisions. As we got to talking, I could see that he was a data skeptic?—?someone

Data Visualization

Userpilot

JUNE 27, 2024

Starting a career as a marketing analyst requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a marketing analyst, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Data Visualization

Product Management Lessons from the Trenches

SEPTEMBER 11, 2018

It’s Monday morning and you just launched a marketing campaign to promote a new feature. You reach out to all department heads and request to get data for your analysis: Marketing team for data on campaign conversion, customer support for data on call volumes, account team for data on customers feedback, product data for usage, etc.

Data Visualization

Userpilot

JUNE 28, 2024

Embarking on a career as a marketing analyst involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful marketing analyst. Tools are a critical part of a marketing analyst’s work and determine how efficient you are.

Data Visualization

Userpilot

JUNE 12, 2024

Understanding the salary landscape for marketing analysts is crucial whether you’re entering the field or looking to advance your career. In this guide, we’ll provide an overview of typical marketing analyst salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career.

Data Visualization

Userpilot

APRIL 9, 2024

You can also use it to plan and schedule marketing activities or to structure your content calendar. Tableau – Best for dynamic storytelling Tableau excels at crafting clear narratives through data. Tableau dashboard. You can then identify potential drop-off points and act on them to improve conversion rates.

Data Visualization

Userpilot

JULY 14, 2024

They provide recommendations for product development , marketing strategies, resource allocation, or customer service improvements. Data visualization : Become proficient in BI tools like Tableau or Power BI. Cloud technologies (bonus) : Familiarity with cloud platforms like AWS or Azure can give you an edge in the job market.

Embedded Analytics

Userpilot

NOVEMBER 30, 2022

Customer Satisfaction Score (CSAT), Net Promoter Score (NPS), or Product Market Fit (PMF) are all metrics that reflect user satisfaction with the product and the value it delivers. Tools like Tableau or Mixpanel allow teams to track user engagement and business metrics in a lot of detail. Feature-specific metrics.

Data Visualization

Userpilot

JUNE 19, 2024

Interested in marketing analyst roles? In this guide, we’ll explore the ins and outs of marketing analyst roles through detailed job descriptions and handy templates. TL;DR A marketing analyst is a professional who carries out market research for a product, tracks trends , and identifies growth opportunities for the company.

Data Visualization

Intercom, Inc.

MARCH 18, 2021

Orinna Weaver – Senior Product Marketing Manager. Orinna Weaver: Hi, I’m Orinna Weaver, and I’m a senior product marketing manager here at Intercom, which can mean different things to a lot of people and companies. But I think, at its core, it’s bringing our new features and products to market.

Data Visualization