Roman Pichler

JULY 4, 2023

Listen to the audio version of this article: [link] Option 1: The Vision Captures Strategic Decisions Your first option is to view the product vision as a statement that captures strategic decisions like the product’s users and customers, its value proposition, and its standout features. Shared : The individuals support the vision.

Vision 167

Vision Customer Experience Strategy Article 167

Roman Pichler

JANUARY 20, 2025

Its consequently not only relevant to developing an initial offering ( MVP ) but also to achieving product-market fit and extending the product lifecycle. A great way to discover an effective product strategy is to capture your initial ideas, using a tool like my Product Vision Board , and then systematically correct and refine them.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Melissa Perri

OCTOBER 22, 2024

“Our vision is to be the best!” First, there’s the vision – those sweeping statements that try to inspire but end up saying nothing. Cue awkward silence in the conference room. Best at… what exactly?” Everything!” It usually unfolds in layers of confusion. When strategy is unclear, anchor yourself in how your company creates value.

Strategy 220

Strategy Research Software Vision User Testing 220

The Product Coalition

DECEMBER 26, 2023

Computer Vision (CV) integration is a light of transformative promise in the ever-changing domain of healthcare. Advances in computer vision in healthcare, particularly in object detection, provide clinicians with the superpowers of unwavering focus and observation. What is computer vision in healthcare? Check it out.

Healthcare 146

Healthcare Research Software Vision Analytic Tools 146

Product Innovation Educators

AUGUST 21, 2023

Thrive Market’s VP of Product Management discusses mission-driven product process Jonas Klink is joining us. He is the Vice President of Product Management & UX Design at Thrive Market, the health-first membership for conscious living. Summary of some concepts discussed for product managers [2:17] What is Thrive Market?

Product Research 247

Product Research User Testing Marketing Research Software 247

Productside

MARCH 3, 2025

If they see your decisions are driven by actual market feedback, youll start earning trust. Or if your dev team never sees market data, start a quick monthly market update. Team Values & Vision : If you inherited a scattered crew, anchor them with a unifying statementthis shapes how you collaborate, decide, and deliver.

Product Research 177

Product Research Feedback Software Product Manager Product Management 177

Productside

MAY 27, 2025

As the wellness market grows more competitive, WellNests product managers are under increasing pressure to deliver features requested by sales, executives, and enterprise clientsoften with little time to step back and assess strategic impact. But its product management journey has been far from smooth.

Product Strategy 177

Product Strategy Product Research Strategy Weak Development Team 177

Roman Pichler

SEPTEMBER 13, 2022

And what’s their relationship to the product vision and the product backlog? At the heart of the model in figure 1 are four artefacts: the product vision, the product strategy, the product roadmap, and the product backlog. The product strategy communicates the approach chosen to realise the vision and to make the product successful.

Product Strategy 349

Product Strategy Strategy Vision Product Research 349

Productside

APRIL 2, 2025

Everyones Pulling in a Different Direction When theres no shared vision, product, engineering, and business teams fill in the blanks differently. When people see the vision, they align faster. Whats been your biggest challenge in refining product-market fit? Tom put it this way: A storyboard is worth a thousand meetings.

Data Visualization 177

Data Visualization User Testing Product Research Reporting Tools 177

Product Innovation Educators

FEBRUARY 24, 2025

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. This led her to explore whether others faced similar challenges.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

The Product Guy

JULY 2, 2020

Many product managers, including myself, often reflect and think hard around the areas which they need to invest in to progress in their career; is it A/B testing, data analysis, go to market skills? These three areas are within my development team, with other stakeholders within the business and thirdly, and within the market.

User Testing 451

User Testing Product Research Customer Experience Data Visualization 451

Product Innovation Educators

FEBRUARY 17, 2025

She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. She now runs her own consultancy, helping CEOs scale their companies by transforming product vision into measurable business growth.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

The Product Guy

MARCH 12, 2025

Since then, market dynamics have shifted, competitors have launched new capabilities, and your customers needs have evolvedbut your team is still marching toward that old roadmap. Basecamp exemplifies this approach by openly encouraging debate and dissent to refine their vision. Spoiler alertthey wont.

Data Visualization 150

Data Visualization User Testing Customer Experience Technical Review 150

Product Innovation Educators

JANUARY 13, 2025

Edwards Deming Application Questions Looking at your last three product launches, how could you identify where systemic issues caused compromises to the original innovative vision? What patterns emerge about which systems (manufacturing, sales, marketing, etc.) most frequently force compromises in your organization?

Research Software 267

Research Software User Testing Data Visualization Product Research 267

Product Innovation Educators

DECEMBER 23, 2024

The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customer testing, and marketing content creation. However, Mike emphasizes the importance of balancing AI capabilities with human oversight, warning against over-reliance on AI.

Artificial Inteligence 241

Artificial Inteligence Research Software Feedback Software User Testing 241

Roman Pichler

DECEMBER 4, 2023

I like to think of a product strategy as a high-level plan that helps you realise your vision and achieve product success. A handy tool to capture the product strategy is my Product Vision Board shown in Figure 2. Luckily, there is a solution: Using a validated product strategy that provides the input of the product discovery work. [5]

Product Research 348

Product Research Product Strategy Strategy Research Software 348

Lenny Rachitsky

NOVEMBER 7, 2024

Brought to you by: • Explo —Embed customer-facing analytics in your product • Dovetail —The customer insights hub for product teams — Archie Abrams is the VP of Product and Head of Growth at Shopify, where he leads a 600+ person growth org across product, design, engineering, data, ops, and growth marketing.

User Testing 112

User Testing Data Visualization Customer Feedback Embedded Analytics 112

Product Innovation Educators

FEBRUARY 27, 2023

How product managers can get market-driven data to make product decisions quickly This episode is sponsored by PDMA, the Product Development and Management Association. This speaker spoke on the Three ways to escape gut-feeling and boost innovation rapidly to markets. It’s a method for market-driven analysis.

Feedback Software 267

Feedback Software Marketing Data Visualization Customer Experience 267

Roman Pichler

JANUARY 22, 2024

Their visions, target groups, needs, standout features , and business goals must comply with the overall portfolio strategy. [1] To get started, create your own Portfolio Vision Board by downloading and adapting the Product Vision Board or by recreating it in your favourite tool.

Weak Development Team 290

Weak Development Team Strategy Software Review Vision 290

Roman Pichler

MAY 12, 2025

Listen to the audio version of this article: [link] Overview of the Matrix The Innovation Ambition Matrix, which was developed by Bansi Nagji and Geoff Tuff, considers the newness of the product on its horizontal axis and the newness of the market on the vertical axis. Take, for example, the Apple Watch and the Google Chrome browser.

Research Software 196

Research Software Technical Review Customer Experience User Testing 196

Roman Pichler

MARCH 9, 2021

Some view it as the product vision , others equate it to the product’s value proposition. In figure 1, the vision is the basis for choosing the user and business goals, and the latter create the context for determining the right product goal. It does not intend to prescribe how the practices it offers should be applied.

Product Goals 399

Product Goals Weak Development Team User Testing Vision 399

Productside

MARCH 6, 2025

From surfacing hidden landmines during due diligence to bringing entire product orgs under one cohesive vision, Brians got the battle scarsand the winsto prove it. Sometimes you buy a rival to scoop up its customers or to leapfrog into a new market segment. Competitive Pressure Your biggest rival just acquired a platform.

Technical Review 177

Technical Review Software Review Development Team Review Product Manager 177

The Product Guy

OCTOBER 25, 2024

For instance, if you’re asked to prioritize a feature that isn’t solving a customer problem, present research showing how the feature would impact user experience or how alternative features better serve your market. Engineering may want to focus on technical debt, while marketing wants to accelerate a product launch.

Strategy 150

Strategy Customer Feedback Research Software User Testing 150

The Product Guy

FEBRUARY 13, 2020

For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market. Low accountability Limited visions of the product by PMs. Still some roles ongoing – e.g. Group Product Manager, Marketing Product Manager. Mental models for decisions not clear.

Product Research 471

Product Research Onboarding KPIs Reporting Tools Feedback Software 471

Roman Pichler

DECEMBER 7, 2021

To see how this can be done, let’s explore how the success factors can be applied to the product vision board. The following picture visualises the recommendations above and shows how the factors map onto the five sections of the product vision board. Ethicality affects the vision, needs, product, and business goal sections.

Artificial Inteligence 285

Artificial Inteligence Vision Wireless User Friction 285

Arkenea

FEBRUARY 23, 2025

You’ve got your product out in the market. But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? Now’s the time to iterate.

User Testing 98

User Testing Feedback Software Research Software Customer Feedback 98

Product Innovation Educators

MAY 18, 2020

3:11] Target Market: product managers and product leaders. [3:59] 6:41] Vision: Anytime we’re thinking about a product, vision is a very important aspect of planning to get the team on the same page. 28:49] Know what your target market wants: Our market wanted high-quality speakers and interaction. [28:56]

User Testing 320

User Testing Research Software Feedback Software Reporting Tools 320

Lenny Rachitsky

MAY 1, 2025

In this conversation, Michael shares his vision for the future, lessons learned, and advice for preparing for the fast-approaching AI future. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Data Visualization 105

Data Visualization Engineering ChatGPT Customer Experience 105

Roman Pichler

APRIL 7, 2025

2] Market Research AI-based tools can discover user and customer trends using predictive analytics. Customer Insights and Idea Generation AI tools can analyse market data, customer feedback, and emerging trends to suggest new products and features, assuming that enough relevant data is available. Take the original iPhone as an example.

Product Strategy 193

Product Strategy User Testing Data Visualization Strategy 193

Product Management University

NOVEMBER 14, 2024

The AI fueled product manager also gives product management leaders and executives their long-awaited wish of having a team with stronger market savvy that consistently operates more strategically and does it with a high degree of consistency. It’s going to make you a better product manager than you ever imagined. Be sure to verify sources!

Product Manager 147

Product Manager Product Management Product Research Management 147

Product Innovation Educators

OCTOBER 30, 2023

Second, not all users are the same, so creating a common use case across a market segment or sub-segment is a lot harder than one thinks. The use case starts from the business plan—the target market vertical that the product fits the best. We sold it in the market place and started getting feedback.

User Testing 326

User Testing Reporting Tools Customer Experience Research Software 326

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 385

Reporting Tools User Testing Customer Experience Product Research 385

Product Management University

MARCH 24, 2021

It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to make customers better at mission-critical processes that are strategic to their business. Marketing wants a strategy that makes it easier to differentiate your value.

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. In other words, it’s entirely possible your marketing launch isn’t telling your target customers why they should care about something that in all liklihood, has value to them. Huge ripple effect?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Management University

MARCH 2, 2025

Whether its marketing, customer success, or sales, every team relies on product managers to clearly articulate the value of new features and releases. When a product manager presents a demo that clearly articulates customer outcomes, internal stakeholders are far more likely to embrace the product vision and become advocates.

Demo 130

Demo User Friction Product Manager Product Management 130

Lenny Rachitsky

MARCH 6, 2025

Ivan shares the untold story of Notion, from nearly running out of database space during Covid to finding product-market fit after several “lost years,” and the hard-won lessons along the way. Key insight: Hold your vision, but pivot on tactics when needed. ” The big lesson was to solve a real user need.

Feedback Software 111

Feedback Software User Testing Customer Feedback Vision 111

Product Innovation Educators

JULY 8, 2024

It guides your decisions, helps you prioritize features, and positions your product in the market. The Roof: Your Company’s Foundation At the top, we have your company’s mission (why you exist), vision (where you’re going), and values (how you behave). These guide all your strategic decisions.

Strategy 310

Strategy Product Manager Product Management Management 310