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How Do You Stay True to Your Product Vision While Adapting to Market Realities? The Challenge of Balancing Vision vs. Market Demands Why Product Vision Often Gets Lost Product leaders start with a bold vision, but execution becomes difficult when: Market conditions change , requiring fast adjustments.
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.
The company wanted to expand into commercial markets, particularly retail – a perfect fit for Kim’s background. After successfully bringing a retail product to market, she moved into a director role where she managed multiple product managers and took on broader strategic responsibilities.
Featuring an engaging discussion with Inis Hormann (Marketing Director Germany, Cepheid) and Steve Kury (Leadership Development Consultant, SHK Leadership Consulting), the session provided actionable insights for PMs at every level. Foster Relationships: Build credibility through consistent, transparent communication and collaboration.
“Our vision is to be the best!” First, there’s the vision – those sweeping statements that try to inspire but end up saying nothing. Cue awkward silence in the conference room. Best at… what exactly?” Everything!” It usually unfolds in layers of confusion. When strategy is unclear, anchor yourself in how your company creates value.
Its consequently not only relevant to developing an initial offering ( MVP ) but also to achieving product-market fit and extending the product lifecycle. A great way to discover an effective product strategy is to capture your initial ideas, using a tool like my Product Vision Board , and then systematically correct and refine them.
Edwards Deming Application Questions Looking at your last three product launches, how could you identify where systemic issues caused compromises to the original innovative vision? What patterns emerge about which systems (manufacturing, sales, marketing, etc.) most frequently force compromises in your organization?
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. This led her to explore whether others faced similar challenges.
Everyones Pulling in a Different Direction When theres no shared vision, product, engineering, and business teams fill in the blanks differently. When people see the vision, they align faster. Whats been your biggest challenge in refining product-market fit? Tom put it this way: A storyboard is worth a thousand meetings.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. She now runs her own consultancy, helping CEOs scale their companies by transforming product vision into measurable business growth.
For instance, if you’re asked to prioritize a feature that isn’t solving a customer problem, present research showing how the feature would impact user experience or how alternative features better serve your market. Engineering may want to focus on technical debt, while marketing wants to accelerate a product launch.
If they see your decisions are driven by actual market feedback, youll start earning trust. Or if your dev team never sees market data, start a quick monthly market update. Team Values & Vision : If you inherited a scattered crew, anchor them with a unifying statementthis shapes how you collaborate, decide, and deliver.
The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customer testing, and marketing content creation. However, Mike emphasizes the importance of balancing AI capabilities with human oversight, warning against over-reliance on AI.
Since then, market dynamics have shifted, competitors have launched new capabilities, and your customers needs have evolvedbut your team is still marching toward that old roadmap. Basecamp exemplifies this approach by openly encouraging debate and dissent to refine their vision. Spoiler alertthey wont.
It’s a job that requires influence without authority, empathy without favoritism, and vision without control. Far from dictating terms, PMs serve as facilitators, synthesizing input from engineers, designers, marketers, and other stakeholders to ensure that products meet customer needs and business objectives.
Brought to you by: • Explo —Embed customer-facing analytics in your product • Dovetail —The customer insights hub for product teams — Archie Abrams is the VP of Product and Head of Growth at Shopify, where he leads a 600+ person growth org across product, design, engineering, data, ops, and growth marketing.
Listen to the audio version of this article: [link] Overview of the Matrix The Innovation Ambition Matrix, which was developed by Bansi Nagji and Geoff Tuff, considers the newness of the product on its horizontal axis and the newness of the market on the vertical axis. Take, for example, the Apple Watch and the Google Chrome browser.
Whether its marketing, customer success, or sales, every team relies on product managers to clearly articulate the value of new features and releases. When a product manager presents a demo that clearly articulates customer outcomes, internal stakeholders are far more likely to embrace the product vision and become advocates.
The AI fueled product manager also gives product management leaders and executives their long-awaited wish of having a team with stronger market savvy that consistently operates more strategically and does it with a high degree of consistency. It’s going to make you a better product manager than you ever imagined. Be sure to verify sources!
We created a beautiful vision and design that laid the foundation for anything that would be needed in the future until the existing system could be fully replaced. Have you ever seen customer satisfaction or felt market readiness? We spent months defining how the new catalog system should work.
You’ve got your product out in the market. But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? Now’s the time to iterate.
As the wellness market grows more competitive, WellNests product managers are under increasing pressure to deliver features requested by sales, executives, and enterprise clientsoften with little time to step back and assess strategic impact. But its product management journey has been far from smooth.
Applying Continuous Discovery Concepts to the Job Search When it was time for Teeba to look for her next role, she decided that it was important to identify candidate/market fit. “I ’ – Tweet This In conversations with hiring managers, Teeba would ask: “What is your product vision, and what product outcomes are you driving?”
This openness encouraged deeper discussions within the team and helped clarify the project’s direction, ultimately aligning everyone on the vision. Raaz took on the CMO role despite having no marketing experience. Unlike product management, where a misstep could haunt you forever, marketing allows for rapid experimentation.
In this conversation, Michael shares his vision for the future, lessons learned, and advice for preparing for the fast-approaching AI future. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
No one knows your vision and product as deeply as you do. Salespeople can’t replicate the passion, vision, and insights you can offer. Use that knowledge to connect with potential customers. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
She previously spent 11 years at LiveRamp, where she was the President and Head of Product and Platforms leading product development and go-to-market operations and strategy. Transparency about your motivations helps others understand your vision and aligns them with your goals, making them more likely to support your initiatives.
We’re everywhere at once – crafting product vision , digging into customer research, and somehow keeping engineering, marketing, and sales teams all moving in the same direction. Most new products never find their product-market fit. Their marketing team might be crushing it, but users haven’t discovered their Aha!
Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).
Why Competitor Analysis Matters As Product Managers, having a solid understanding of our competitors and their movements in the market empowers us to make better strategic choices. Brainmates Six-Step Competitor Analysis Process Step 1: Define Your Market Start by clearly articulating the market you serve: Who are your current customers?
Some key disabilities to account forinclude: Visual impairments : Color blindness, low vision, or blindness. A more inclusive product allows for a greater potential market. Color Contrast and TextResizing Color contrast and text resizing are crucial for users with low vision or color blindness.
” Imagine having an AI-powered marketing whiz, a tireless customer service rep, and a data analyst that never sleeps – all without adding a single person to your org. When briefing your design and dev teams, provide a range of successful outcomes rather than a single, prescriptive vision.
Previously, she was a senior director of product at Big Health, a product marketer at Dropbox, and designed youth advocacy campaigns with major brands like H&M and 3M that engaged millions of young people. For more from Hilary, check out her newsletter , and follow her on X and LinkedIn.
Finally, Computer Vision allows AI to interpret and process visual information, which is especially useful for accessibility features. By seeing and understanding images, computer vision helps make interfaces more responsive and adaptable, even for users with varying abilities.
For example, in a recent Lenny’s Podcast , Archie Adams shared that Shopify runs experiments with cohort analysis after 1, 2, 3, 4, and 5 years as the CEO’s vision is to build “the right things for commerce 100 years from now” Looking for specifics? Is the company thinking in hours, days, weeks, months, or years?
From surfacing hidden landmines during due diligence to bringing entire product orgs under one cohesive vision, Brians got the battle scarsand the winsto prove it. Sometimes you buy a rival to scoop up its customers or to leapfrog into a new market segment. Competitive Pressure Your biggest rival just acquired a platform.
He hadn’t brought sales or marketing into the process. Despite achieving product-market fit, it failed on product-company fit. It means guiding people across the org toward a shared vision, even if they don’t report to you. As Bruce McCarthy puts it: “Even the most perfect plan can fail if your organization isn’t aligned.”
By prioritizing a thorough product discovery process, product managers can create tools that resonate with users, address challenges, and meet market demands. These questions uncover goals, workflows, challenges, and future aspirations while identifying market opportunities. Business goals outline user priorities and long-term vision.
The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. Customers come with a set of expectations—whether it’s ease of use, reliability, or customer support—that are shaped by prior experiences, market trends, and your product messaging.
Spend 80% of your time focusing on the external factors—customers, competitors, and market conditions—rather than internal processes. How does the market view this problem? The next time you’re working on a project, ask yourself: What are the external forces shaping this?
Companies that implement structured engagement strategies reduce post-launch feature change requests and accelerate time-to-market through improved alignment and collaboration. Your stakeholders, from engineering and design to marketing and sales, all play critical roles in making your product successful. Speak their language.
2] Market Research AI-based tools can discover user and customer trends using predictive analytics. Customer Insights and Idea Generation AI tools can analyse market data, customer feedback, and emerging trends to suggest new products and features, assuming that enough relevant data is available. Take the original iPhone as an example.
Let’s form a baseline of what we mean by each of these capabilities: Capability Attributes Description Commercial Acumen Business sense Strategic value orientation Sees the dollars behind decisions Connecting product decisions to commercial outcomes such as profit, market position, and cost structures.
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