Meeting Product Marketing Startups Strategy 
The Product Coalition
NOVEMBER 23, 2021
I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. In the first meeting, I was assured that clarity on goal, strategy, the partnership was missing.
Intercom, Inc.
JUNE 1, 2018
The most important tasks for any early stage startup are to write code and talk to users. About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News.
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The Product Coalition
DECEMBER 6, 2023
The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.
The Product Coalition
JULY 6, 2022
In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. In the startup context.
Intercom, Inc.
SEPTEMBER 1, 2021
That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.
The Product Coalition
DECEMBER 11, 2023
With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. For startups, this can be the end.
The Product Coalition
JULY 18, 2021
Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. is the CPO of a startup in transition. is the CPO of a startup in transition. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome.
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