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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

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How to Build Custom Funnel Reports in SaaS

Userpilot

Outbound marketing funnel reports help organizations evaluate the impact of and refine their outbound processes, for example, cold emailing. Wondering about the name? Just hit the share icon in the top right corner, enter the email addresses of the recipients, and type in the message. Funnel report in Userpilot.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB?

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Sharpen your support strategy with the new Conversational Support Funnel report

Intercom, Inc.

With increasing conversation volumes and mounting customer expectations, support teams need a way to ruthlessly optimize their support strategy for maximum efficiency and CSAT. How many proactive support messages are you sending versus how many people are seeking support? Measure your team’s progress and optimize your strategy.

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In-context or out of touch: The future of online customer service

Intercom, Inc.

Efficient, personal support is the name of the game when it comes to closing this gap. Now is the time for support leaders to level up previous support strategies and adopt new tactics. But don’t worry if you’re not yet familiar with “in-context support” – today, we’re showing you its power and how to get your strategy started.

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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

Closed-loop analytics data help you align your platform’s messaging and marketing campaigns with the customers you reach out to or traffic that comes into your website. Closed-loop analytics will help you streamline your sales processes, bring in more leads/customers, and increase conversions through a closed-loop marketing strategy.