Intercom, Inc.

NOVEMBER 17, 2021

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Userpilot

NOVEMBER 16, 2021

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging. Not really, no. Not really, no.

Feedback Software 97

Feedback Software Messaging Onboarding KPIs Customer Communications 97

Intercom, Inc.

OCTOBER 27, 2021

With increasing conversation volumes and mounting customer expectations, support teams need a way to ruthlessly optimize their support strategy for maximum efficiency and CSAT. How many proactive support messages are you sending versus how many people are seeking support? Measure your team’s progress and optimize your strategy.

Data Visualization 138

Data Visualization Reporting Tools Strategy Inbound 138

UX Planet

FEBRUARY 21, 2024

To build a successful UX team, you must develop a strategy combining planning, effective management and talent acquisition. Photo by Jason Goodman on Unsplash When building my own team for the first time as a UX leader, I faced several challenges and developed a few strategies. You might find them helpful. Subscribe and stay in touch.

Research Software 68

Research Software Analytic Tools Feedback Software Reporting Tools 68

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

The Product Coalition

DECEMBER 2, 2021

Nothing from an app despite the likes of Deliveroo and Uber listing numerous similar results: This means that if your go-to-market strategy requires new people to find your information or content on a search engine and then to seamlessly start using your product?—?a Would you like to discuss the strategy for your mobile growth?

Research Software 175

Research Software Technology User Testing Strategy 175

Userpilot

AUGUST 2, 2023

A data-driven email marketing strategy helps to personalize subject lines, increase clickthrough rates, and improve customer retention by re-engaging inactive users. Perform A/B testing to see which subject lines and messaging improves metrics. Why is a data-driven email marketing strategy important?

Data Visualization 94

Data Visualization Analytic Tools Customer Experience User Testing 94

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. Here are a few of the strategies they shared and how you can apply them to your own business as you move forward. In March, McKinsey & Co. Make decisions quickly.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197

The Product Coalition

MARCH 3, 2024

In the ever-evolving world of marketing, understanding your customers isn’t just about knowing their names and numbers, it’s about predicting their next move. Deliver impactful messaging : Anticipate purchase intent, predict churn risk, and tailor your message accordingly, boosting conversions and loyalty. Here’s how: 1.

Data Visualization 123

Data Visualization Analytic Tools Marketing Customer Experience 123

Revulytics

NOVEMBER 29, 2018

Back in the spring, some 150 million users of Under Armour’s health and fitness app MyFitnessPal were hit with a data breach, with a bad actor (or actors) stealing their user names, email addresses, and passwords. Now, consider the value of in-app messaging as part of a risk management strategy.

Analytic Tools 66

Analytic Tools Feedback Software Messaging Customer Communications 66

Gainsight

JUNE 4, 2019

In-app communications are part of the next wave of adoption-driving strategies and I’m here to assure you that they are not as scary as they sound. You can create personalized messages with ultra-relevance to a user’s app activity, job title, role—or all three. What would’ve been better timing or messaging? And guess what?

Messaging 63

Messaging Customer Communications Customer Experience Framework 63

Revulytics

JUNE 19, 2019

Instead of responding to the user’s request for information in the unfailingly polite Alexa fashion, these replacements put their own spin on answers to questions like “how do I make a grilled cheese sandwich?” ( “It’ s name is the recipe! ” ). It was still the same channel. But without her voice, Alexa couldn’t solve users’ problems.

Analytic Tools 71

Analytic Tools Messaging Feedback Software Customer Experience 71

Userpilot

MAY 3, 2022

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. When your marketing strategy focuses on outbound, it’s not so clear.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

AUGUST 28, 2022

Use interactive walkthroughs and in-app messages to provide continuous value and drive feature adoption and account expansion. The similarity between these two names may create misunderstandings, but you can’t find your customer’s lifetime value just by examining your customer’s perceptions.

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. Personas are important when crafting the product messaging because it’s aimed at one or more stakeholders. It’s the best of both worlds.

B2B 130

B2B Marketing Customer Experience Healthcare 130

freshtrax

FEBRUARY 28, 2024

The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity. This coincidence became a cornerstone for Kit Kat’s marketing strategy in Japan, turning the chocolate bar into a symbol of good luck.

Marketing 111

Marketing Branding Messaging Positioning 111

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Innovatemap

JULY 8, 2021

Andy Kennedy (Principal, Brand Strategy & Design), Parker McCullough (Senior Brand Designer), Christian Beck (Executive Partner, Growth Strategy & Design), and team worked closely with Jeff to build the foundation and meet the business’ growing needs as an early-stage start-up. Fittingly, “groundwork” is precisely what we did.

Naming 52

Naming Branding B2C User Testing 52

Userpilot

NOVEMBER 16, 2022

Looking to build a customer onboarding strategy from scratch or plan on reworking an existing framework? This short guide will show you user onboarding strategies that cut to the chase, reduce time to value and lead to retention. A good customer onboarding strategy gets users to the Aha! You’re in the right place.

Feedback Software 97

Feedback Software Analytic Tools Customer Experience Customer Feedback 97

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Intercom, Inc.

MAY 25, 2021

In April 2021, they surveyed over 500 global customer support decision makers – executives, vice presidents, directors, and managers – across EMEA and the United States, to learn more about the changes they’ve seen, and how they’re future-proofing their customer support strategy with conversational support. Now, it’s second.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. What is a pivot strategy? A pivot is a strategy to change the direction of your business. Types of pivot strategies. Reasons to implement a pivot strategy. Here are three such examples.

Data Visualization 84

Data Visualization Research Software Analytic Tools Customer Experience 84

Userpilot

MARCH 6, 2024

AI in In-App Messaging : Employing AI for in-app messaging to optimize message delivery and boost conversions. ABM for SaaS : Implementing Account-Based Marketing strategies to target high-value customers with personalized campaigns, nurture them, and make them more valuable for your business.

Feedback Software 98

Feedback Software Research Software Analytic Tools Product Research 98

ProductPlan

SEPTEMBER 16, 2021

Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. The product roadmap then reflects that strategy. When roadmaps align with the product strategy, all three key disciplines are working off the same plan.

Roadmap 98

Roadmap Product Strategy Data Visualization Strategy 98

Nulab

SEPTEMBER 22, 2021

Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. Getting to know your typical customer will help you tailor your marketing strategy. It’s no small task — so here’s a guide to help you through.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

MARCH 7, 2024

Wondering about the name? Inbound marketing funnel reports Inbound marketing funnel reports analyze how well different marketing channels and strategies, like content marketing , SEO, or social media, contribute to attracting visitors, generating leads, and converting those leads into customers. Funnel report in Userpilot.

Data Visualization 99

Data Visualization Reporting Tools Analytic Tools Customer Experience 99

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. As a rule of thumb, avoid meetings with more than ten attendees when you have to make high-impact decisions and/or rework the product strategy , product roadmap , or product backlog. 1 Set an Objective.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

Intercom, Inc.

JANUARY 25, 2022

Integrations like the Intercom integration with HubSpot empower these teams to use data from live chat and messaging, smart workflows, and business intelligence to anticipate prospect and customer needs. . Our customers recognize the Intercom name and are reassured they will always get the right help.”.

Research Software 216

Research Software User Testing Artificial Inteligence Data Visualization 216

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

UX Planet

JANUARY 16, 2024

Different people have contrasting interpretations of the visual and messaging guidelines. Consistency usually goes beyond visuals; it extends to every aspect, from messaging to customer interactions. To avoid the mess, you need to spend time and create a message you want to deliver to your audience.

Branding 89

Branding User Testing Product Research Data Visualization 89

Userpilot

FEBRUARY 25, 2024

Tag and name key funnel events to track interactions like page visits, enabling funnel analysis for optimization and conversion improvement. These metrics help gauge how well your marketing strategy grabs attention and encourages deeper engagement. Set up sales funnel steps with specific data points and filters.

Data Visualization 102

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 102

Userpilot

DECEMBER 18, 2020

A disengaged user – as the name itself suggests – is someone who is still using your product, but is not as engaged as they could be (or used to be!). Give it a relevant name that best describes the ‘type’ of disengaged users in this segment. Kommunikate’s User Re-Engagement Strategy. Who are disengaged users?

User Testing 98

User Testing Customer Experience Analytic Tools Onboarding KPIs 98

Userpilot

OCTOBER 15, 2023

Product analytics can help marketers understand user pain points and needs, improve the effectiveness of marketing campaigns, and refine pricing strategies, ultimately improving customer satisfaction and making the product more competitive. Contextual in-app messages help increase user engagement and drive account expansion.

Data Visualization 100

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 100

UX Planet

FEBRUARY 25, 2024

Hi there, My name is [Your Name], and I design cool stuff. Best, [Your Name] ### Email Template 2: Portfolio Highlight Subject: See What I’ve Created! Hi [Recipient’s Name], I’m [Your Name], and I create designs that people love. Hey [Recipient’s Name], I noticed some websites or brands could use a little sparkle.

ChatGPT 81

ChatGPT User Testing Customer Feedback Research Software 81

Userpilot

JANUARY 19, 2021

So in this post, we will debunk some myths around it, show you how to measure it, and most importantly – how to improve it with an omnichannel customer engagement strategy. How to create an Omnichannel customer engagement strategy for your SaaS Wrapping things up. Table of Contents. What is Customer Engagement?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98

Userpilot

JANUARY 6, 2022

This is where customer expansion strategies come in. Effective product adoption makes all three of these customer expansion strategies easier. Luckily, strong user onboarding strategies like interactive walkthroughs can make a huge difference here. WalkMe is another of the big names in digital adoption platforms.

Analytic Tools 98

Analytic Tools Reporting Tools Data Visualization Software Review 98