Innovatemap

JULY 8, 2021

Jeff’s business model produced a unique opportunity for success during the pandemic; however, with foggy branding and “stitched-together” code, his product was not in the position to achieve its full potential. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company.

Naming 52

Naming Branding B2C User Testing 52

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity.

Marketing 111

Marketing Branding Messaging Positioning 111

The Product Coalition

MARCH 3, 2024

In the ever-evolving world of marketing, understanding your customers isn’t just about knowing their names and numbers, it’s about predicting their next move. Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest.

Data Visualization 120

Data Visualization Analytic Tools Marketing Customer Experience 120

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

AUGUST 22, 2022

Looking to build a customer feedback strategy for your business? Having a customer feedback strategy enables you to continuously collect and analyze user responses and develop an action plan for improving your product and driving engagement. Ready to start implementing a customer feedback strategy? You’re in the right place.

Feedback Software 96

Feedback Software User Testing Customer Feedback Customer Experience 96

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

UX Planet

FEBRUARY 21, 2024

To build a successful UX team, you must develop a strategy combining planning, effective management and talent acquisition. Photo by Jason Goodman on Unsplash When building my own team for the first time as a UX leader, I faced several challenges and developed a few strategies. You might find them helpful. Subscribe and stay in touch.

Research Software 68

Research Software Analytic Tools Feedback Software Reporting Tools 68

Userpilot

JULY 27, 2022

The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. In the introduction stage, marketing efforts should aim to create a unique brand identity and generate a buzz that attracts new users. Product Life Cycle Marketing Strategies for the Development Stage.

User Testing 97

User Testing Feedback Software Analytic Tools Research Software 97

Userpilot

AUGUST 2, 2023

A data-driven email marketing strategy helps to personalize subject lines, increase clickthrough rates, and improve customer retention by re-engaging inactive users. Perform A/B testing to see which subject lines and messaging improves metrics. Why is a data-driven email marketing strategy important?

Data Visualization 93

Data Visualization Analytic Tools Customer Experience User Testing 93

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? Use interactive walkthroughs and in-app messages to provide continuous value and drive feature adoption and account expansion. Here are 10 strategies you can apply.

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

Userpilot

FEBRUARY 25, 2024

Tag and name key funnel events to track interactions like page visits, enabling funnel analysis for optimization and conversion improvement. Marketing funnel The marketing funnel is about attracting and engaging potential customers with your brand. Set up sales funnel steps with specific data points and filters.

Data Visualization 102

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 102

Revulytics

NOVEMBER 29, 2018

Back in the spring, some 150 million users of Under Armour’s health and fitness app MyFitnessPal were hit with a data breach, with a bad actor (or actors) stealing their user names, email addresses, and passwords. Now, consider the value of in-app messaging as part of a risk management strategy.

Analytic Tools 66

Analytic Tools Feedback Software Messaging Customer Communications 66

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. What is a pivot strategy? A pivot is a strategy to change the direction of your business. Types of pivot strategies. Reasons to implement a pivot strategy. Here are three such examples.

Data Visualization 84

Data Visualization Research Software Analytic Tools Customer Experience 84

Product Talk

JANUARY 24, 2024

For example, Ben will post about the problem space, as he did in the screenshot below, asking people to share their challenges with planning or connecting strategy to execution. Ben will then send a direct message to anyone who comments on or reacts to the post, asking them if they would be open to doing a quick Zoom interview.

Research Software 209

Research Software Feedback Software User Testing Customer Experience 209

Product Innovation Educators

FEBRUARY 1, 2021

As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers become product masters. That new name is Product Masters Now. We visualize those messages so that audiences will consume them far more often and voraciously. [8:13] Learn more about Killer Visual Strategies.

Data Visualization 94

Data Visualization Positioning Strategy User Testing 94

Intercom, Inc.

MAY 25, 2021

In April 2021, they surveyed over 500 global customer support decision makers – executives, vice presidents, directors, and managers – across EMEA and the United States, to learn more about the changes they’ve seen, and how they’re future-proofing their customer support strategy with conversational support. Now, it’s second.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

Userpilot

MAY 3, 2022

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. When your marketing strategy focuses on outbound, it’s not so clear.

Enterprise 97

Enterprise Strategy Marketing Outbound 97

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

MARCH 29, 2024

You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Ineffective marketing/poor marketing strategy. Use social proof to build brand authority. This section shows you strategies to repair leaks at different levels.

Data Visualization 102

Data Visualization User Testing Analytic Tools Feedback Software 102

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. This article will discuss why the best products require both vision and strategy and their codependent nature. Product strategy. What makes a product strategy successful?

Vision 59

Vision Product Strategy Strategy Feedback Software 59

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 97

Feedback Software User Testing Research Software Customer Feedback 97

UX Planet

FEBRUARY 25, 2024

. ### Email Template 1: Introduction and Offer Subject: Let’s Make Your Brand Shine! Hi there, My name is [Your Name], and I design cool stuff. Best, [Your Name] ### Email Template 2: Portfolio Highlight Subject: See What I’ve Created! Hi [Recipient’s Name], I’m [Your Name], and I create designs that people love.

ChatGPT 81

ChatGPT User Testing Customer Feedback Research Software 81

The Product Coalition

SEPTEMBER 7, 2023

Why shifting the burden to the user is not a smart strategy. Modify default names or folder locations if necessary. Click “Export” and wait for a confirmation message. But are they truly? Think of any common software or digital product you have used recently — were you frustrated with it? Select ‘Save As’ from the File menu.

Weak Development Team 122

Weak Development Team User Testing Customer Experience Document 122

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. As a rule of thumb, avoid meetings with more than ten attendees when you have to make high-impact decisions and/or rework the product strategy , product roadmap , or product backlog. 1 Set an Objective.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships. The Ansoff Matrix of Growth Strategies.

Feedback Software 102

Feedback Software Analytic Tools Research Software Data Visualization 102

Lenny Rachitsky

MARCH 5, 2024

One name kept coming up: Leo Bosuener. Especially if you’re looking for a sustained increase in signups or launching your product for the first time, paid ad campaigns are often a more efficient way to test initial messaging or scale your marketing efforts sustainably. Global strategy: Leverage time zones to your advantage.

Startups 119

Startups Feedback Software Onboarding KPIs Customer Experience 119

Alchemer Mobile

FEBRUARY 2, 2021

The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. App promo videos take your marketing to the next level by bringing your messaging to life.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Make changes to your marketing strategy if needed: Through marketing surveys, you’ll uncover the demographics within your target customers and learn more about their needs. How large is your company?

Data Visualization 86

Data Visualization Product Research Research Software Analytic Tools 86

ProductPlan

APRIL 12, 2022

Slack’s product strategy put it on a trajectory for success. In just a few short years, the business messaging app Slack established itself as a communication hub. Let’s explore the company’s product strategy to see what makes it different. Product strategy: slip into the customers’ shoes.

Feedback Software 52

Feedback Software Analytic Tools Research Software Product Strategy 52

Userpilot

SEPTEMBER 14, 2023

Dunning emails should include the company name, reason behind the email, payment details, schedule for retrying the charge, a link to settle the balance manually, and contact information for the support or billing team handling the transaction. Failed payments. How to write a successful dunning email?

Analytic Tools 92

Analytic Tools Data Visualization Customer Experience User Testing 92

Userpilot

JANUARY 29, 2023

They drive up customer loyalty and retention, turning customers into avid brand ambassadors. Good product experience involves everything from the product platform to its user interface, product functionality, content strategy, information architecture, and usability testing. What do good product experience examples have in common?

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience Data Visualization 98

Userpilot

OCTOBER 6, 2023

Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Plan and execute a marketing strategy for each stage that involves the goal, the digital marketing channels, the messaging, the content formats, and the action you want your prospects to take. But how can you use it?

B2B 104

B2B Analytic Tools Feedback Software Data Visualization 104

Userpilot

OCTOBER 6, 2022

According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. In-app messages are personalized notifications like modals , checklists , and tooltips that appear to users when they do something inside your app. In-app messages.

Customer Communications 89

Customer Communications Feedback Software Research Software Analytic Tools 89

Userpilot

DECEMBER 19, 2023

In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth. TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Perform conversion funnel and related analysis to uncover friction points.

Feedback Software 91

Feedback Software Analytic Tools Product Research User Friction 91

Alchemer Mobile

JUNE 11, 2019

Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. When you introduce changes to your app, you have the opportunity to message this as a response to customer feedback.

Feedback Software 180

Feedback Software Travel Airlines Customer Experience 180