Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. What does your typical customer look like?

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

AUGUST 28, 2023

It creates a sense of reliability among the customers, fosters trust, and encourages product adoption and loyalty. TL;DR A brand experience includes the interactions and perceptions a customer shapes during their customer journeys. Using in-app messages to highlight brand value while maintaining content and visual consistency.

Branding 84

Branding Customer Experience Feedback Software Data Visualization 84

Userpilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Thus, it only makes sense that you work hard to retain any customer that makes a purchase. What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

AUGUST 5, 2023

NPS (Net Promoter Score) passives are customers who have moderate feedback about your product but are not enthusiastic supporters. Unlocking the potential of these indifferent users can be a game-changer for your business. Turning the NPS passives into promoters can improve user sentiment , retention rate, and customer loyalty.

Data Visualization 89

Data Visualization Feedback Software Product Research Analytic Tools 89

Userpilot

JUNE 29, 2022

Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Your ideal customer, known as your buyer persona, is the hero of any good product story. Narrate the product strategy.

Feedback Software 94

Feedback Software User Friction User Testing Customer Experience 94

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Offer contextual help based on user behavior to improve activity and user engagement.

Data Visualization 86

Data Visualization User Testing Customer Experience Analytic Tools 86

Userpilot

JANUARY 9, 2024

TL;DR A UX audit is a data-driven assessment of your website or product’s performance in terms of user experience. UX audits highlight usability issues that drive users away, along with opportunities for refinement to improve customer satisfaction. Prevent errors by presenting a confirmation option before users commit an action.

Analytic Tools 91

Analytic Tools Data Visualization Feedback Software Research Software 91

Userpilot

MARCH 7, 2024

TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested. Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. What is user engagement?

Analytic Tools 92

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 92

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? They can contribute to every stage of the customer journey and uncover insights into customer relationship management. So let’s dive into details and learn from examples of what customer touchpoints are.

Analytic Tools 93

Analytic Tools Feedback Software User Testing Customer Experience 93

Userpilot

MARCH 19, 2024

TL;DR User experience optimization means understanding how users engage with your product to make their experience more enjoyable. Constant UX optimization is important because it improves user satisfaction , improves user engagement metrics, and drives customer loyalty. Refine your product copy with AI.

Customer Experience 90

Customer Experience User Testing Research Software Feedback Software 90

Userpilot

OCTOBER 10, 2022

Product marketing involves bringing a product to market and aligning its messaging with customer needs. Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to activation , adoption, and retention. It puts its focus strictly on customer acquisition.

Feedback Software 89

Feedback Software Research Software Product Research User Testing 89

Gainsight

AUGUST 5, 2022

Imagine you are a Customer Success Manager (CSM), and you wonder what the future holds for you. You learned about other roles where your experience in CS can be a springboard for those positions. Let’s begin with what makes you unique as a customer success professional. Using data and playbooks to mitigate customer risks.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

Userpilot

NOVEMBER 30, 2023

The best time to perform a CRO audit is several months after launch and after the number of paying customers changes over time. Conducting a CRO audit after several months allows you to assess the sustained impact on user conversion, addressing any issues that might have emerged after the initial excitement.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 85

Userpilot

MAY 31, 2023

Gain actionable insights by analyzing data and identifying trends, patterns, and pain points from customer feedback. Identify improvement opportunities by understanding customer preferences, expectations, and satisfaction levels from their feedback. These questions often involve rating scales.

Data Visualization 83

Data Visualization Feedback Software Customer Feedback User Testing 83

Userpilot

MAY 5, 2022

This is crucial if you want to know how healthy your SaaS product is and what should be improved to increase customer retention and lower the churn rate. Customer churn analytics helps you identify the reasons why your existing customers are leaving the product and impede this. Let’s begin! What is churn analytics?

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Customer Feedback 96

Intercom, Inc.

NOVEMBER 9, 2021

By allowing support teams to get ahead of known problems and provide help to customers before they need to reach out, proactive support has enabled major companies to scale their support without increasing headcount, drive down inbound conversation volumes ( in some cases by up to 80% ), and maintain incredible customer satisfaction ratings.

Customer Experience 118

Customer Experience Inbound User Testing User Friction 118

Userpilot

SEPTEMBER 25, 2023

Even the most successful ones have sales teams to close deals with high-value customers. A successful PLG motion allows organizations to reduce customer acquisition and support costs while continuously driving growth by leveraging WOM , product virality , and referral schemes. Customer journeys under the two growth strategies.

Analytic Tools 88

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 88

Userpilot

DECEMBER 17, 2021

It also includes positioning, generating demand using a mix of marketing strategies, onboarding new users , driving them to activation , adoption , and retention. Product marketing sits at the intersection of different teams, from sales enablement to customer support. These include: positioning. targeting and messaging.

Feedback Software 96

Feedback Software Research Software Product Marketing Marketing 96

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. As companies scale, they often cannot satisfy customer needs equally well. Build a product that users love by delivering value and a good product experience. They lack vision and lead nowhere.

Feedback Software 87

Feedback Software Analytic Tools Product Research User Testing 87

Intercom, Inc.

NOVEMBER 24, 2020

Chris Jewitt is a Customer Success Manager at Klaus , the conversation review tool designed to help modern support teams measure and maintain the quality and consistency of their customer conversations. Reframing customer support. Setting customers up for success.

Feedback Software 118

Feedback Software Customer Experience User Testing Technical Review 118

Userpilot

JANUARY 16, 2024

Use ChatGPT to understand the motivations, goals, and frustrations of your users. Create detailed user personas and craft targeted stories for these personas. Task it with analyzing customer feedback, customer data, and more, to identify trends and patterns. Prompt : Here is some feedback from our customers.

ChatGPT 88

ChatGPT Data Visualization Onboarding KPIs Research Software 88

Usersnap

JUNE 10, 2021

Instead of employing random software testers to go through different test scenarios, Pocket Prep gets actual customers to try out the new application. They would have a dozen schools, think of them as accounts, and around 50 users in the testing environment. If we ship fast but not great, it will only upset our users.

Feedback Software 122

Feedback Software User Testing Reporting Tools Data Visualization 122

Userpilot

JANUARY 29, 2024

TL;DR SaaS UX design is a process of creating a smooth and pleasant user experience for SaaS products. A well-crafted UX design increases customer satisfaction, improves user engagement, minimizes friction and churn, and improves customer retention. This makes the product easier to navigate.

Feedback Software 100

Feedback Software Analytic Tools Research Software Data Visualization 100

Userpilot

MARCH 23, 2022

If there’s a phrase people in the SaaS industry don’t want to hear, it’s user offboarding. But dealing with customer churn is part and parcel of the SaaS world. Sometimes your user onboarding fails, other times, your product is not a good match for the user. What is customer offboarding?

Feedback Software 86

Feedback Software Customer Experience Research Software Customer Feedback 86

UX Studio

MAY 30, 2023

Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty. Know your audience First of all, don’t underestimate the power of user research to understand your audience. What are their pain points? Mobile payment systems are a good example of this. What are their goals?

UX 96

UX Reporting Tools Data Visualization Research Software 96

The Product Coalition

JUNE 21, 2021

Governments maintained this position not just by imposing lockdowns, but unintentionally endorsed the idea of using online services whenever and wherever possible. Businesses will become better equipped to meet the needs of disabled customers in light of their improved understanding or awareness of disabled customer needs.

Research Software 155

Research Software Data Visualization Software Review Technical Review 155

Mind the Product

MARCH 14, 2019

Illustrations can Reduce User Frustration by Humanising Your Product. When a product is in its infancy, errors happen and frustrations can rise quickly when there is no friendly human present. Eventually the machine displays an error message, spits out your card, and you have to start the entire process again.

Customer Satisfaction 170

Customer Satisfaction User Testing Banking Customer Experience 170

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. Some common examples that John brought up include: Feature changes This could be new features or capabilities that you want to highlight, or simply rearranging how you present the features in your pricing plans.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Craft your product positioning statement. Userpilot empowers SaaS your product team to run in-app marketing campaigns, collect customer feedback, and analyze users’ interactions with your product.

Product launches 83

Product launches User Testing Product Research ChatGPT 83

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. A CRM for Product.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

MARCH 10, 2021

Photo by Josh Calabrese on Unsplash A team working agreement is essentially a documented set of ground rules that a team creates to hold each other accountable to positive behaviors. c) Think like your user : An empathy exercise can help the whole team clarify their customers’ and users’ pain points.

Research Software 136

Research Software Webinar Product Research User Testing 136

Userpilot

JULY 6, 2021

Slack's loading page reinforces product positioning using team quotes. You can use loading pages to inspire and delight users, educate them, or reinforce your product’s positioning. Most SaaS applications use loading spinners in UI design, but they make users feel uncertain about whether the app is being loaded or not.

Research Software 98

Research Software Customer Experience User Testing Data Visualization 98

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

JANUARY 24, 2022

Wondering what a good customer churn rate in SaaS is? Customer churn refers to the percentage of users who downgrade or cancel their subscription plan during a given time period. In-app self-service support reduces friction in the learning process and helps customers quickly solve repetitive problems.

Feedback Software 91

Feedback Software Onboarding KPIs User Testing Customer Experience 91

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 91

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 91

Gainsight

JULY 5, 2022

Customer success (CS) is evolving and moving outside the box it once inhabited. It affects so many parts of business because it is not exclusively about customer success or customer experience (CX) anymore. Grasping the Reach of Customer Success. It is a simple formula to solve for hiring your first CS ops position.

Reporting Tools 59

Reporting Tools Analytic Tools Data Visualization Weak Development Team 59

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. How do you gather customer feedback today? Christy: Yeah.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150