The Product Coalition

AUGUST 29, 2018

The secret to a successful product launch is in the consistency of the process. Has your business leader approved of the product launch? Aligning your product launch and customer benefits is very important to support overall organizational goals. Do you have a communication plan for the product launch?

Customer Experience 72

Customer Experience Certifications Product launches Demo 72

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs. Clear and simple.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

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Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

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Product Marketing Marketing Strategy Customer Experience 223

Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. As a small company or startup, you probably deal with all kind of different things when starting your business. And it will be a great inbound marketing channel for new prospects too.

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User Testing Customer Feedback Customer Experience Feedback Software 52

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

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Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

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Product launches Research Software User Testing Product Research 70

The Product Coalition

SEPTEMBER 2, 2019

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. It precisely describes the core of the concept and partly explains the startup curve model.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

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Research Software Feedback Software Product Marketing Marketing 98

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

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Product Marketing Marketing Product Management Product Manager 60

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

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Feedback Software User Testing Product Research Strategy 96

Userpilot

DECEMBER 8, 2022

Entering immature markets and devising a relatable product vision are also serious challenges. Over 90% of SaaS startups fail, only 35% get past the 10-year mark, and only 40% of these ever become profitable. To avoid product failure, don’t launch without achieving product-market fit first.

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Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

JULY 15, 2019

In short, it could be the difference between a failed startup and a galloping unicorn. That’s because the whole point of in-app marketing is to make sure your customers stick around. It’s aimed at users who are already paying for your product. A modal is essentially a message that appears on the screen. Gather Feedback.

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Analytic Tools Feedback Software Research Software Marketing 84

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? A Product Onboarding Tool for Startups.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Hutwork

MAY 23, 2019

7—Boost team productivity. Another benefit from product roadmap planning is that it enhances productivity amongst the people behind your product launch. It’s quite important that the information you put on your product roadmap is structured in a way both your product developers and executive board can understand.

Roadmap 48

Roadmap Feedback Software Customer Feedback Vision 48

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

JULY 30, 2019

We’re here to give you ideas for your new product adoption. If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. The Launch.

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User Testing Product Research Webinar Customer Experience 107

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? Table of Contents.

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Analytic Tools Feedback Software Reporting Tools Data Visualization 52

ProductPlan

DECEMBER 27, 2018

In this post, I’ll discuss some of the vulnerabilities associated with reactive-only approaches to marketing. Falsely believing in product-market fit. Shortcomings like these can seriously expose your product, and in some cases, your entire business. No Excuse for Overspending in Marketing. Overspending.

Marketing 51

Marketing Feedback Software User Testing Customer Experience 51

Department of Product

AUGUST 22, 2022

How to Conduct a Product Health Check Why gathering health indicators helps you make better product decisions I was chatting to a friend the other day who had just taken on a senior product director level role at a venture backed startup. Sign up for the weekly Product Briefing.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Userpilot

SEPTEMBER 26, 2019

Major releases don’t tend to come along too often, and they require a lot of work when it comes to launching them. Generally, major releases will have a detailed cross-platform product marketing campaign. This includes blog posts, emails, landing pages, in-app notifications, and even appearing on Product Hunt.

Research Software 50

Research Software Feedback Software Embedded Analytics Webinar 50

The Product Coalition

MARCH 21, 2019

Also important is to have the VP/heads of marketing and tech involved since the types of decisions that are likely to be made here are likely to highly impact brand/product messaging and engineering staffing/allocation levels. not routine launches, but major launches?—?such build something that a customer will buy.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 90

Feedback Software Research Software Product Marketing User Testing 90

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Product testing and iterative development. Go-to-market strategy.

Research Software 102

Research Software Analytic Tools Feedback Software Product Research 102

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 73

Feedback Software Research Software Product Marketing User Testing 73

Business of Software Conference

OCTOBER 11, 2023

Someone talked about how they ran their business — there are two CEOs: one CEO of today, and a CEO of the future One CEO was responsible for keeping the train on the rails, which frees up the other person to think about what’s next Every single startup is a constantly-moving train; eventually, the tracks will run out, and we will have to place the (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Intercom, Inc.

MARCH 29, 2022

And we have over 180,000 teammates logging into Intercom every month, using our platform to send over 500 million messages and reply to over 20 million conversations. We’re used to being left on hold, being swamped with irrelevant messages in spam, trying new products or features that are just hard to navigate and use.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

JULY 18, 2023

The growth product manager focuses on improving customer acquisition, retention, and other important KPIs. AI product managers specialize in developing and implementing AI-powered solutions. Product launch manager plans and oversees product and feature releases. Who is a product manager?

Data Visualization 96

Data Visualization Product Research User Testing Onboarding KPIs 96

Intercom, Inc.

AUGUST 25, 2020

The collaboration between those charged with creating a product and those tasked with sharing it with the wider world is a symbiotic one that relies on early and honest communication. Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects.

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Marketing Feedback Software Onboarding KPIs Reporting Tools 238