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How to use live chat for a product launch

Intercom, Inc.

On launch day, we’ll also add a proactive live chat message (called a Visitor Auto Message in our product) to different landing pages to encourage website visitors to respond. Many companies, including us, have experienced traffic spikes after getting traction on Product Hunt.

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The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

Lenny Rachitsky

. — Emilie Gerber is the founder and CEO of Six Eastern , a top PR agency that’s worked with over 100 tech companies, from stealth startups to publicly traded companies. Prior to that, she worked at Box on product communications, with a focus on product launches and partnership announcements. VentureBeat: AI.

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How startups die from their addiction to paid marketing

Andrew Chen

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. A familiar story: New product launches. The product is low freq – gotta spend to grow. Saturation is also a thing.

Startups 111
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Keeping the market in mind: What makes product marketing successful at Intercom?

Intercom, Inc.

More and more, I see startups hiring PMMs as their first marketer ”. More and more, I see startups hiring PMMs as their first marketer – understanding the value they bring when it comes to nailing your positioning and product-market fit from the start. product marketing team. We also work very closely with our GTM teams.

Marketing 138
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Feedly is hiring a VP Marketing

Roy Madden

It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas.

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How Execution Can Make a Big Difference: A Go-to-Market Strategy and Process Guide

The Product Coalition

The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. The value matrix will also include a relevant marketing message tying the problem and solution together.

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Product Failure is An Opportunity

The Product Coalition

The game “Glitch” was the first product launched in 2011. The messaging feature “Slack” quickly became more successful than the game, and Glitch was cut in 2012. A product should be cut when a product’s purpose is met by a similar product of higher growth potential.